yetanother online pharmacy?<br />Evarest Schoofs<br />schoofs@evarest.be<br />
Large market (Belgium: €5,5 billion)<br />Underserved niche<br />Manybut small, verylocal, competitors<br />Benefits of si...
Pharmacybond is powerful<br />Bad reputation(eg. dokteronline.com, fake products, …)<br />FuzzyandcomplicatedBelgianlegisl...
We’ve got a real pharmacy<br />3 pharmacies<br />Missing<br />Business<br />Good brand<br />Tiny cost base<br />Marketing<...
We wannasupersizeit!<br />
Online shop<br />
Online shop v2.0<br />25000 products – 250 brands – 450 categories<br />
Whatdid we do?<br />We foundcustomers<br />And we know<br />and we havewhat<br />they’relookingfor<br />
Whatdo we needto continue?<br />Leveragecustomer knowledge<br />Findnewcustomers<br />Upscale<br />Expand<br />
Future<br />Shout out ourexistance<br />Fairs, magazine<br />Contentmanagement<br />Dealswith partners & suppliers<br />Cu...
Future<br />Online Health Platform<br />Design & User Interface<br />iPhoneapp<br />Forum<br />
Whoam I lookingfor?<br />Enthousiastic co-founderwhocanwill focus on a specific part of the business<br />Studentswhocan h...
BACKUP<br />
We’ve got a real pharmacy<br />3 pharmacies<br />Large stock<br />Supplier agreement<br />Delivery service<br />Missing<br...
Whatdid we do<br />Finding out ifthere is a user base forthis market:<br />  Yes – Customers are searchingfor these produc...
Whatdid we do<br />Finding out whoourcustomers are<br />   Wide range of potentialcustomers<br />Lookingfor special produc...
What’sto do?<br />Leveraging customer knowledge & attract new:<br />Increaseconversionrate<br />Improve traffic<br />Find ...
What’sto do?<br />Upscale company<br />Find new geographical customer bases<br />Translation & support<br />Improve busine...
Thingsto do<br />Arrange deals with<br /><ul><li>Local health care professionals
Fitness centers, kine, massage
Companies
Suppliers
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Publicpharma - presentation for westartup members night 02

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Presentation of Publicpharma - young online pharmacy company in Belgium - at the westartup members night

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Publicpharma - presentation for westartup members night 02

  1. 1. yetanother online pharmacy?<br />Evarest Schoofs<br />schoofs@evarest.be<br />
  2. 2. Large market (Belgium: €5,5 billion)<br />Underserved niche<br />Manybut small, verylocal, competitors<br />Benefits of size<br />
  3. 3. Pharmacybond is powerful<br />Bad reputation(eg. dokteronline.com, fake products, …)<br />FuzzyandcomplicatedBelgianlegislation<br />
  4. 4. We’ve got a real pharmacy<br />3 pharmacies<br />Missing<br />Business<br />Good brand<br />Tiny cost base<br />Marketing<br />Technical<br />But…<br />
  5. 5. We wannasupersizeit!<br />
  6. 6. Online shop<br />
  7. 7. Online shop v2.0<br />25000 products – 250 brands – 450 categories<br />
  8. 8. Whatdid we do?<br />We foundcustomers<br />And we know<br />and we havewhat<br />they’relookingfor<br />
  9. 9. Whatdo we needto continue?<br />Leveragecustomer knowledge<br />Findnewcustomers<br />Upscale<br />Expand<br />
  10. 10. Future<br />Shout out ourexistance<br />Fairs, magazine<br />Contentmanagement<br />Dealswith partners & suppliers<br />Customermanagement<br />
  11. 11. Future<br />Online Health Platform<br />Design & User Interface<br />iPhoneapp<br />Forum<br />
  12. 12. Whoam I lookingfor?<br />Enthousiastic co-founderwhocanwill focus on a specific part of the business<br />Studentswhocan help me withspecifictasks:<br />Content management<br />Design<br />Marketing tasks<br />Partner(s)who have resources and/or networkthatcan help Public Pharma<br />Investorsinterested in investing in a later stage.<br />
  13. 13.
  14. 14. BACKUP<br />
  15. 15. We’ve got a real pharmacy<br />3 pharmacies<br />Large stock<br />Supplier agreement<br />Delivery service<br />Missing<br />Business<br />Good brand name<br />Quitegood SEO<br />Affiliate management<br />25k+ products, 250+ brands<br /> Online shop<br /> Technical Know-How<br /> Tiny cost base<br />Marketing<br />Technical<br />But…<br />
  16. 16. Whatdid we do<br />Finding out ifthere is a user base forthis market:<br /> Yes – Customers are searchingfor these products<br /> Yes – There are competitorsthat do business<br /> Yes – We do have sales<br />
  17. 17. Whatdid we do<br />Finding out whoourcustomers are<br /> Wide range of potentialcustomers<br />Lookingfor special products<br />Ease of delivery at home<br /> Promotion hunters<br />Lookingfor information<br />
  18. 18. What’sto do?<br />Leveraging customer knowledge & attract new:<br />Increaseconversionrate<br />Improve traffic<br />Find new customers (B2C, B2B)<br />
  19. 19. What’sto do?<br />Upscale company<br />Find new geographical customer bases<br />Translation & support<br />Improve business<br /> Partnerships<br />
  20. 20. Thingsto do<br />Arrange deals with<br /><ul><li>Local health care professionals
  21. 21. Fitness centers, kine, massage
  22. 22. Companies
  23. 23. Suppliers
  24. 24. …</li></ul>Get product descriptions<br />Customer management<br />
  25. 25. Thingsto do<br />SEO, SEO, SEO: traffic<br />Affiliate management<br />Product promotions & marketing<br />Branded affiliate websites<br />Online shop/business/… fairs<br />Magazine<br />Increaseconversionrate<br />Content management<br />…<br />
  26. 26. Thingsto do<br />Design & layout<br />Browser support<br />Specialised pages aroundthemes<br />Forum<br />iPhoneapp<br />Article pages<br />…<br />
  27. 27. Thingsto do<br />Become:<br /><ul><li>Online health platform
  28. 28. Content provider for affiliate websites
  29. 29. European delivery of products
  30. 30. A real virtual pharmacy</li>
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