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Introduction to Lean Startup by Leo Exter
Introduction to Lean Startup by Leo Exter
Introduction to Lean Startup by Leo Exter
Introduction to Lean Startup by Leo Exter
Introduction to Lean Startup by Leo Exter
Introduction to Lean Startup by Leo Exter
Introduction to Lean Startup by Leo Exter
Introduction to Lean Startup by Leo Exter
Introduction to Lean Startup by Leo Exter
Introduction to Lean Startup by Leo Exter
Introduction to Lean Startup by Leo Exter
Introduction to Lean Startup by Leo Exter
Introduction to Lean Startup by Leo Exter
Introduction to Lean Startup by Leo Exter
Introduction to Lean Startup by Leo Exter
Introduction to Lean Startup by Leo Exter
Introduction to Lean Startup by Leo Exter
Introduction to Lean Startup by Leo Exter
Introduction to Lean Startup by Leo Exter
Introduction to Lean Startup by Leo Exter
Introduction to Lean Startup by Leo Exter
Introduction to Lean Startup by Leo Exter
Introduction to Lean Startup by Leo Exter
Introduction to Lean Startup by Leo Exter
Introduction to Lean Startup by Leo Exter
Introduction to Lean Startup by Leo Exter
Introduction to Lean Startup by Leo Exter
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Introduction to Lean Startup by Leo Exter

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Ideas from top minds in Lean Startup supported by our own experience. Key principles, recommended reading and practical tips. …

Ideas from top minds in Lean Startup supported by our own experience. Key principles, recommended reading and practical tips.

Presentation prepared for the workshop Bootstrapping/Lean Startup workshop by westartup.

Published in: Technology, Business
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Transcript

  • 1. Lean StartupIdeas stolen from clever people, and a bit of my own experience
    Leo Exter, founder @ westartup
  • 2. Copyright clearance
    € 20,000,000,000 market
    € 7,500,000 investment
    23 employees
  • 3. Sold for
    € 300,000.
    But there IS a better way.
  • 4. 4
    Link
  • 5. Three trends behind Lean Startup
    Technology commoditization
    Agile software development
    Customer development
    Link: Eric Ries, The Lean Startup
  • 6. The consumer is not a moron, she is your wife.
    David Ogilvy
  • 7. Most consumers can only chose from known options. They don’t imagine new things.
    That’s your job!
    Leo Exter
  • 8. Insight into specific consumer needs
  • 9. Start by doing research
    Link: speech by Manuel Rosso, CEO Food on the Table
  • 10. Practical tip on research #1: observe behavior
  • 11. Practical tip on research #2
    Ask why 5 times.
    Find some truth every time.
    Act on every bit of truth!
  • 12. Classic startup fallacy: “ship it and see what happens.” Eric Ries
    Trap I fell into… twice.
    Leo Exter
    Link: Eric Ries, A month is 15 weekends
  • 13. 13
    Let data influence ideas for next turn through loop
    Implement ideas in the best way possible.
    Measure what happened, as quickly as possible.
    Link: Eric Ries’s blog
  • 14. Minimum Viable Product is…
    … that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.
    Link: Minimum Viable Product: a guide
  • 15. Build a product that helps make decisions
    Choose the relevant key metric
    Actionable
    Quantifiable
    Conversion is a good one ;)
  • 16. Practical tip on research #3
    A/B testing
  • 17. Or… do it backwards
    Start with a broken end-user process
    Fine-tune your solution on paper
    THEN develop code
    Link: speech by Manuel Rosso, CEO Food on the Table
  • 18. Key term: PIVOT (rotate around an axis)
  • 19. Change an element of your…
    Customer / problem /solution hypotheses
    business model
    Link: Eric Ries - Pivot, don't jump to a new vision
  • 20. 3 kinds of pivots
    Segment pivot
    Solve similar problem for a different set of customers
    Customer problem pivot
    Solve different problem for the same customer segment
    Feature pivot
    Choose a feature that works well, and reorient the whole company around that
  • 21. Link: speech by Drew Houston, CEO Dropbox
  • 22. Mandatory reading.
  • 23. Link
  • 24. The Good Book
    Link
  • 25. Brent Cooper
    Link
  • 26. Link: Brant Cooper – What is customer development
  • 27. Thank you!
    Web: www.westartup.eu
    Email:         leo.exter@westartup.eu
    Twitter: @westartup
    Facebook: www.facebook.com/westartup

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