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Go Green Go Home Final
 

Go Green Go Home Final

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A presentation launching a social media project within the IMS (Innovative Modal Solutions) group at CH2M Hill, teaching colleagues what social media is all about and how to use it. This is a "how to" ...

A presentation launching a social media project within the IMS (Innovative Modal Solutions) group at CH2M Hill, teaching colleagues what social media is all about and how to use it. This is a "how to" on why a company needs social media, what tools you can use, and how you can use it.

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    Go Green Go Home Final Go Green Go Home Final Presentation Transcript

    • Go Green, or Go Home CH2M HILL enters the net
    • What’s the point? • Everybody does it • Compete http://30daysout.files.wordpress.com/2009/01/bob_dylan_12_64.jpg • It’s F-R-E-E the times they are a changin’ -Bob Dylan • The Soft Sell
    • Well, how do I do it? • Blogs http://thesituationist.files.wordpress.com/2007/12/blogosphere2.jpg • Twitter www.twitter.com • Facebook www.facebook.com • Google! www.google.com
    • But…Why Us? • Joe Schmoe • Rich Mitch • Fun-ducational http://scrapetv.com/News/News20Pages/usa/images-2/joe-the-plumber.jpg Joe the Plumber contemplates context sensitive solutions • One-stop shop for everything green
    • Okay, how can I contribute? • Promote Green Growth • Create a market for TOD • Bring a good name to the family (of CH2M HILL) • Build a network
    • What’s the plan, commander? • Blog about it (http://greengrowthcc.wordpress.com) • Tweet about it • Be about it (web http://www.optimum7.com/internet-marketing/wp- content/uploads/2009/02/social_media_marketing.jpg presence) Keep your friends close, your enemies closer, and your tweet-ers closest
    • Twitter
    • Twitter getting started
    • sign up  (www.twitter.com)
    • username/password
    • find friends
    • un‐check default
    • home screen > settings
    • settings
    • settings (1/2)
    • settings (2/2)
    • settings > picture
    • picture
    • picture
    • mobile
    • mobile
    • design
    • find people
    • find people
    • find people
    • find people > home
    • @wesleyzhao
    • @lorirtaylor
    • @spencerrascoff
    • twitter tip #1 : http://bit.ly twitter faux pas : using a real URL “hey this is really cool > http://www.reallylongaddress.com/dont_be_a_twidiot” Vs “hey this is really cool > http://bit.ly/SHORT”
    • twitter tip #2 : check your @replies twitter faux pas #2: the forgotten friend @johndoe: hey @you cool feed you got there! ‐‐ @you: … *blank eStare*
    • twitter tip #3 : twittercounter.com twip #3: stay on the fast track
    • BLOGGING wordpress to be specific http://greengrowthcc.wordpress.com
    • log in
    • main page
    • main page
    • dashboard
    • dashboard
    • posts
    • posts
    • new post
    • new post
    • content
    • new post
    • new post
    • trackbacks
    • new post
    • new post
    • category
    • new post
    • new post
    • tags
    • publish
    • don’t be boring – add a picture
    • Search Engine Optimization google for dummies
    • Searchability
    • Searchability wesleyzhao’s 3 ING’s
    • • Key-wording
    • • Key-wording • Back-scratching
    • • Key-wording • Back-scratching • Spam-ming
    • key-wording • diction Tip: think back to high school English
    • key-wording • Titles – ex: “Rail Info” vs “East Link Light Rail Project Pushed to Begin Early 2011 • Captions • Content • Images • Links
    • key-wording • Images
    • key-wording • Images http://icanhascheezburger.files.wordpress.com/2007/11/funny-pictures-ymca-cat.jpg
    • key-wording • Images Title: Cute brown cat with whiskers falling asleep dreaming about the YMCA on a red and yellow blanket Keywords: Cat, Cute, Brown, Sleeping, Whiskers, Dreaming, YMCA, it’s-fun-to-stay-at- the, couch, red, yellow http://icanhascheezburger.files.wordpress.com/2007/11/funny-pictures-ymca-cat.jpg
    • back-scratching • Tit-for-tat Tip: Do whatever Google wants, you love him right?
    • back-scratching • Thank people for good content • Thank them for thanking you • Examples we’ve seen: trackback, ping, blogroll, RT, @mention
    • back-scratching
    • back-scratching
    • back-scratching
    • back-scratching
    • back-scratching
    • back-scratching
    • spam-ming • presence Tip: just try to not think about a pink elephant
    • spam-ming • Be everywhere
    • spam-ming • Be everywhere
    • spam-ming • Be everywhere
    • spam-ming • Be everywhere
    • spam-ming • Be everywhere
    • spam-ming • Be everywhere
    • spam-ming • presence Tip: now try not to think about thinking about a pink elephant
    • Searchability wesleyzhao’s 3 ING’s
    • What we request is… • tweet like there’s no tomorrow • blog ‘till you drop • network like you’re a crazy person
    • What we request is… • People we like – ex: Rob Johnson – TCC, Paul Hammond, WA Sec. of Trans • Sites we like – ex: http://www.cnu.org –Congress for New Urbanism, http://www.humantransit.org – Transit Blog • Definition Library – ex: TOD, Sustainability, ITS, CSS, VMT, LEED, etc… • CH2M Hill Projects – ex: Mazdar, South Lake Union • Hash Tags – ex: #greengrowth, #TOD, #GreatStreets, #IMS
    • What we request is… A blog post by Wednesday, January 27th Temporary Access: user- ch2muser pass- ch2mtest123
    • created by m: (425) 502 1843 w: (425) 233 3555 wesley.zhao@gmail.com www.twitter.com/wesleyzhao