A presentation launching a social media project within the IMS (Innovative Modal Solutions) group at CH2M Hill, teaching colleagues what social media is all about and how to use it. This is a "how to" on why a company needs social media, what tools you can use, and how you can use it.
www.twitter.com/wesleyzhao
2. What’s the point?
• Everybody does it
• Compete
http://30daysout.files.wordpress.com/2009/01/bob_dylan_12_64.jpg
• It’s F-R-E-E
the times they are a changin’
-Bob Dylan
• The Soft Sell
3. Well, how do I do it?
• Blogs
http://thesituationist.files.wordpress.com/2007/12/blogosphere2.jpg
• Twitter
www.twitter.com
• Facebook
www.facebook.com
• Google!
www.google.com
4. But…Why Us?
• Joe Schmoe
• Rich Mitch
• Fun-ducational
http://scrapetv.com/News/News20Pages/usa/images-2/joe-the-plumber.jpg
Joe the Plumber contemplates context sensitive solutions
• One-stop shop for
everything green
5. Okay, how can I contribute?
• Promote Green Growth
• Create a market for TOD
• Bring a good name to the
family (of CH2M HILL)
• Build a network
6. What’s the plan, commander?
• Blog about it
(http://greengrowthcc.wordpress.com)
• Tweet about it
• Be about it (web
http://www.optimum7.com/internet-marketing/wp-
content/uploads/2009/02/social_media_marketing.jpg presence)
Keep your friends close, your enemies closer, and
your tweet-ers closest
91. key-wording
• Images
Title: Cute brown cat with
whiskers falling asleep
dreaming about the
YMCA on a red and
yellow blanket
Keywords: Cat, Cute,
Brown, Sleeping,
Whiskers, Dreaming,
YMCA, it’s-fun-to-stay-at-
the, couch, red, yellow
http://icanhascheezburger.files.wordpress.com/2007/11/funny-pictures-ymca-cat.jpg
109. What we request is…
• tweet like there’s no tomorrow
• blog ‘till you drop
• network like you’re a crazy person
110. What we request is…
• People we like
– ex: Rob Johnson – TCC, Paul Hammond, WA Sec. of
Trans
• Sites we like
– ex: http://www.cnu.org –Congress for New Urbanism,
http://www.humantransit.org – Transit Blog
• Definition Library
– ex: TOD, Sustainability, ITS, CSS, VMT, LEED, etc…
• CH2M Hill Projects
– ex: Mazdar, South Lake Union
• Hash Tags
– ex: #greengrowth, #TOD, #GreatStreets, #IMS
111. What we request is…
A blog post by Wednesday, January 27th
Temporary Access:
user- ch2muser
pass- ch2mtest123
112. created by
m: (425) 502 1843
w: (425) 233 3555
wesley.zhao@gmail.com
www.twitter.com/wesleyzhao