Your SlideShare is downloading. ×
Go Green Go Home Final
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Go Green Go Home Final

594
views

Published on

A presentation launching a social media project within the IMS (Innovative Modal Solutions) group at CH2M Hill, teaching colleagues what social media is all about and how to use it. This is a "how to" …

A presentation launching a social media project within the IMS (Innovative Modal Solutions) group at CH2M Hill, teaching colleagues what social media is all about and how to use it. This is a "how to" on why a company needs social media, what tools you can use, and how you can use it.

www.twitter.com/wesleyzhao

Published in: Self Improvement, Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
594
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
13
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Go Green, or Go Home CH2M HILL enters the net
  • 2. What’s the point? • Everybody does it • Compete http://30daysout.files.wordpress.com/2009/01/bob_dylan_12_64.jpg • It’s F-R-E-E the times they are a changin’ -Bob Dylan • The Soft Sell
  • 3. Well, how do I do it? • Blogs http://thesituationist.files.wordpress.com/2007/12/blogosphere2.jpg • Twitter www.twitter.com • Facebook www.facebook.com • Google! www.google.com
  • 4. But…Why Us? • Joe Schmoe • Rich Mitch • Fun-ducational http://scrapetv.com/News/News20Pages/usa/images-2/joe-the-plumber.jpg Joe the Plumber contemplates context sensitive solutions • One-stop shop for everything green
  • 5. Okay, how can I contribute? • Promote Green Growth • Create a market for TOD • Bring a good name to the family (of CH2M HILL) • Build a network
  • 6. What’s the plan, commander? • Blog about it (http://greengrowthcc.wordpress.com) • Tweet about it • Be about it (web http://www.optimum7.com/internet-marketing/wp- content/uploads/2009/02/social_media_marketing.jpg presence) Keep your friends close, your enemies closer, and your tweet-ers closest
  • 7. Twitter
  • 8. Twitter getting started
  • 9. sign up  (www.twitter.com)
  • 10. username/password
  • 11. find friends
  • 12. un‐check default
  • 13. home screen > settings
  • 14. settings
  • 15. settings (1/2)
  • 16. settings (2/2)
  • 17. settings > picture
  • 18. picture
  • 19. picture
  • 20. mobile
  • 21. mobile
  • 22. design
  • 23. find people
  • 24. find people
  • 25. find people
  • 26. find people > home
  • 27. @wesleyzhao
  • 28. @lorirtaylor
  • 29. @spencerrascoff
  • 30. twitter tip #1 : http://bit.ly twitter faux pas : using a real URL “hey this is really cool > http://www.reallylongaddress.com/dont_be_a_twidiot” Vs “hey this is really cool > http://bit.ly/SHORT”
  • 31. twitter tip #2 : check your @replies twitter faux pas #2: the forgotten friend @johndoe: hey @you cool feed you got there! ‐‐ @you: … *blank eStare*
  • 32. twitter tip #3 : twittercounter.com twip #3: stay on the fast track
  • 33. BLOGGING wordpress to be specific http://greengrowthcc.wordpress.com
  • 34. log in
  • 35. main page
  • 36. main page
  • 37. dashboard
  • 38. dashboard
  • 39. posts
  • 40. posts
  • 41. new post
  • 42. new post
  • 43. content
  • 44. new post
  • 45. new post
  • 46. trackbacks
  • 47. new post
  • 48. new post
  • 49. category
  • 50. new post
  • 51. new post
  • 52. tags
  • 53. publish
  • 54. don’t be boring – add a picture
  • 55. Search Engine Optimization google for dummies
  • 56. Searchability
  • 57. Searchability wesleyzhao’s 3 ING’s
  • 58. • Key-wording
  • 59. • Key-wording • Back-scratching
  • 60. • Key-wording • Back-scratching • Spam-ming
  • 61. key-wording • diction Tip: think back to high school English
  • 62. key-wording • Titles – ex: “Rail Info” vs “East Link Light Rail Project Pushed to Begin Early 2011 • Captions • Content • Images • Links
  • 63. key-wording • Images
  • 64. key-wording • Images http://icanhascheezburger.files.wordpress.com/2007/11/funny-pictures-ymca-cat.jpg
  • 65. key-wording • Images Title: Cute brown cat with whiskers falling asleep dreaming about the YMCA on a red and yellow blanket Keywords: Cat, Cute, Brown, Sleeping, Whiskers, Dreaming, YMCA, it’s-fun-to-stay-at- the, couch, red, yellow http://icanhascheezburger.files.wordpress.com/2007/11/funny-pictures-ymca-cat.jpg
  • 66. back-scratching • Tit-for-tat Tip: Do whatever Google wants, you love him right?
  • 67. back-scratching • Thank people for good content • Thank them for thanking you • Examples we’ve seen: trackback, ping, blogroll, RT, @mention
  • 68. back-scratching
  • 69. back-scratching
  • 70. back-scratching
  • 71. back-scratching
  • 72. back-scratching
  • 73. back-scratching
  • 74. spam-ming • presence Tip: just try to not think about a pink elephant
  • 75. spam-ming • Be everywhere
  • 76. spam-ming • Be everywhere
  • 77. spam-ming • Be everywhere
  • 78. spam-ming • Be everywhere
  • 79. spam-ming • Be everywhere
  • 80. spam-ming • Be everywhere
  • 81. spam-ming • presence Tip: now try not to think about thinking about a pink elephant
  • 82. Searchability wesleyzhao’s 3 ING’s
  • 83. What we request is… • tweet like there’s no tomorrow • blog ‘till you drop • network like you’re a crazy person
  • 84. What we request is… • People we like – ex: Rob Johnson – TCC, Paul Hammond, WA Sec. of Trans • Sites we like – ex: http://www.cnu.org –Congress for New Urbanism, http://www.humantransit.org – Transit Blog • Definition Library – ex: TOD, Sustainability, ITS, CSS, VMT, LEED, etc… • CH2M Hill Projects – ex: Mazdar, South Lake Union • Hash Tags – ex: #greengrowth, #TOD, #GreatStreets, #IMS
  • 85. What we request is… A blog post by Wednesday, January 27th Temporary Access: user- ch2muser pass- ch2mtest123
  • 86. created by m: (425) 502 1843 w: (425) 233 3555 wesley.zhao@gmail.com www.twitter.com/wesleyzhao

×