Do you know the Pros & Cons of Performance Based Marketing? Download this document by Wesley Yuhn of Tampa on the performance based marketing.

1. Wesley Yuhn Says Why We Should Switch Over to
Performance Based Marketing
Wesley Yuhn of Tampa is regarded as one of the most successful marketers in the US, having
extensive experience in digital marketing. Presently, he has been working as a chief marketing
officer at Media Oasis group for the last 5 years. Simultaneously, he has also been associated with
a payment processing software provider named ACHDP LLC for the last 5 years.
Performance-based marketing is a type of interactive marketing method, which allows the
marketers to understand the performance of their promotional activities. Wesley Yuhn believes that
it is a unique method that lets the marketers pay only for the actual performance of their
advertisements.
A businessman has to create effective brand awareness, generate leads for sales, and inspire
buyers’ loyalty; but at the same time, he/she has also to maximize the profitability by enhancing
the scale of the business. In such cases, Wesley Yuhn has always recommended for the direct
response marketing tactics to achieve the set goals. The method is basically aimed at enhancing
sales statistics at very easy budget.
Here are some reasons that why Wesley Yuhn always utilizes the marketing approach while
planning to achieve the target within the projected budget. These include:
# Paying for the performing advertisement:
When John Wannamaker, the founder of Wal-Mart, made a popular statement saying “I know that
half of my advertising dollars are wasted, I just don’t know which half,” it was clear that how an
effective advertising was important for a businessman. But now, it is possible to understand the
trend of your advertising using advanced and technology-driven marketing methods. Performance-based
marketing method is a very specific method.
# Expanding audience reach:
Using direct response marketing method, marketers can explore immense opportunities to reach
out their audience. The promotional content is placed directly before the potential buyers.
# Personalized advertising content:
Irrespective of the conventional method, the new one is executed through a systematic procedure.
Before starting the campaign, marketers first categorize their audiences based on their taste,
budget, and geography. And they start creating personalized advertising content accordingly.
# Minimal upfront cost of advertising:
It is based on a logical algorithm that keeps you away from any market-generated risks. The
marketer bears the cost of advertising when it results in lead conversion. Wesley Yuhn believes
that the advertising with nominal upfront cost can make a difference when a small-sized business
starts promoting its products or services.

2. So, switching over to performance-based marketing tactics is, somewhat, more beneficial for those
businesses having a lower budget size for their brand promotion. And the method is highly
ascertained to bring a required outcome.
Wesley Yuhn’s practical marketing approaches have earned him good reviews from the businesses
seeking a projected ROI on the proposed budget.