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Top 3 Mistakes in Mobile SMS Campaigns

Top 3 Mistakes in Mobile SMS Campaigns



Want to see what else we’ve been working on this fall? Check out our other slideshares! ...

Want to see what else we’ve been working on this fall? Check out our other slideshares!

3 Principles for Writing Persuasive Emails: http://slidesha.re/persuasivemails
How to Get 1000 People to Your Event: http://slidesha.re/1kEvent
3 Principles to Design for User Experience Offline: http://slidesha.re/offlinedesign
3 Tips to Increase Foot Traffic to Your Store: http://slidesha.re/3tipsfoottraffic
Top 3 Mistakes in Mobile SMS Campaigns: http://slidesha.re/mobilemistakes
Top 10 Lessons from Behavior Design Consulting: http://slidesha.re/bdesignlessons
How to Have More Clients Than You Can Handle: http://slidesha.re/handlingtoomanyclients

Want to learn more about Stanford’s Persuasive Technology Lab? Visit captology.stanford.edu
Want to learn about our mentor BJ Fogg, the father of behavior design? Visit bjfogg.com

Want to learn more about our team? Follow us on Twitter!
Andrew Martin: twitter.com/amartinsu13
David Ngo: twitter.com/dngoo
Nic Chapa: twitter.com/DonMilagro
Nishant Jacob: twitter.com/nishantjacob
Richard Lo: twitter.com/richardjlo
Brandon Kit Ly: twitter.com/BrandonKit
Wesley Leung: twitter.com/wesleyleung

Want to learn more about our mentors? Follow them on Twitter!
BJ Fogg: twitter.com/bjfogg
Margarita Quihuis: twitter.com/msquihuis
Mark Nelson: twitter.com/mark__nelson



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    Top 3 Mistakes in Mobile SMS Campaigns Top 3 Mistakes in Mobile SMS Campaigns Presentation Transcript

    • Top 3Mistakes in MobileSMS CampaignsAnd How to Avoid ThemStanford Persuasive Technology LabWesley Leung, Andrew Martin, David NgoWant Help Designing for Behavior in YourProject? Sign up for a call at bit.ly/slidecalls
    • Imagine You Need to...Persuade people todonate $...With One Text
    • Hard, but not impossible.Just watch out for a fewmistakes starting with...
    • Mistake 1 People arent responding.It must mean they dontcare!...Or maybe they do, they just dont know how to respond
    •  Case ExampleA Stanford Mobile SMS Campaign aims to solicitdonations from students for social issues in SomaliaMistake: Campaign sent out mass texts addressingtopics that seem important such as vision, goal, etc...but failed on the call to action 
    •  Case Example SolutionSolution: Make your message clear for whatyou want people to do."Help Somalia! Text #YES to donate"
    •  Mistake 2Not testing early or quicklyenough...Take baby steps. Fail fast and fail early
    •  Case ExampleMistake: Client started by building out theentire system for their implementation,including marketing strategies, software fordelivering texts, and more.
    •  Case Example SolutionSolution: Run crummy trials first.Start with studying the responses you getthrough small tests. Text manually & iterateon early mistakes
    •  Mistake 3Not triggering behavior...Sometimes people need a little reminder
    •  Case ExampleMistake: Without a trigger, students wereunsure when to donate or why. They reademail flyers, but simply forgot to donate.
    •  Case Example SolutionSolution: Make sure there is a clear Call toAction to trigger your audience to do whatyou want.For example, launch events to frame yourcampaign. Physically being there is a strongmotivator. If that is not feasible, make aFacebook event for your cause.
    • In Summary...1. Design a simple, laser-focused textthat clearly tells the user what to do2. Have a call to action to Trigger youraudience3. Test early and quickly with CrummyTrials
    • Need Help With A Project?Call us for free help!Would love to chat for 15 minuteshttp://bit.ly/slidecallsFollow the Director of the StanfordPersuasive Technology Lab@bjfogg