LinkedIn Professional Development
Presenter   Presentation Created By:     Wes Jordan, Online Media Specialist     wesj18@gmail.com
LinkedIn Workshops Wiki   http://socialmediajobsearch.wikispaces.com     Webinar recordings     Presentation slides    ...
Areas of Focus   Professional Development     Briefoverview of creating a profile      (covered in the last session)    ...
Why LinkedIn?   LinkedIn has 147 million professional users    worldwide (63 million in the U.S.)   LinkedIn is for netw...
Is LinkedIn Right for Me?   Consultants       Connect with prospective clients and to make them aware of their experienc...
Complete Your Profile(Overview)   Complete your profile       Your profile should be 100% complete       Work experienc...
Optimize Your Profile forSearches   Customize your public profile URL with your    name     http://www.linkedin.com/in/y...
Making Connections:1st vs. 2nd Degree Connections    1st degree connections      People youre directly connected to     ...
Making Connections   Your 2nd degree network is key     Thisis what allows you to connect with valuable      people   B...
Making Connections (1stdegree)   Upload your contact list from outlook, Hotmail,    gmail or yahoo     Do  this under th...
Finding Existing     Connections                  1.2.
Making Connections (1stdegree)   Find people by company     Search  under the “Companies” tab     Look for employees wo...
Company Search for finding people you          know and new industry professionals1.                    2.     3.
Making Connections (2nddegree)   Start asking and answering questions on    LinkedIn Answers     Allows you to interact ...
Making Connections (2nddegree)   Browse the networks of your 1st degree    contacts     Do this by visiting their profil...
Making Connections (2nddegree)   Join groups that relate to your market     Interact with individuals of those groups to...
Making Connections (2nddegree)   Use “advanced people search”   Save your people searches     Create           an email...
Searching for               Jobs   Option 1: Groups     The Jobs tab in groups gives members a place to      share jobs ...
Business              Promotion   If your organization does not have a business    page, create one first   Create a gro...
Starting a LinkedIn Group   Name is important       Consider which keywords your target members will search        for. ...
Promoting a LinkedIn Group   Invite coworkers, past colleagues, and customers to join and    start discussions   Promote...
Managing a LinkedIn Group   Add discussions, news and jobs   Use “Most Popular Discussions” to highlight    particular c...
LinkedIn Group Analytics
Lead Generation UsingLinkedIn   2 approaches when using LinkedIn for lead    generation    1.   Provide prospects informa...
Lead Generation UsingLinkedIn   Use Your LinkedIn Group     Demonstrate thought leadership in your market     Promote t...
Competitive Intelligence   Follow a company     You will be notified of updates & announcements   Watch their senior ex...
Determining ROI   Measure your reach on LinkedIn (your contact    database)       Look at increases in new contacts    ...
Determining ROI   How many leads have you interacted with on    LinkedIn?   How many LinkedIn leads & interactions have ...
Useful Apps   Cardmunch       Free iphone app that turns business cards        into contacts           Scan the card wi...
Credits   Credits     Hubspot.com     Clearci.com     Linkedin.com
Linkedin for professional development
Linkedin for professional development
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Linkedin for professional development

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Linkedin for professional development

  1. 1. LinkedIn Professional Development
  2. 2. Presenter Presentation Created By:  Wes Jordan, Online Media Specialist  wesj18@gmail.com
  3. 3. LinkedIn Workshops Wiki http://socialmediajobsearch.wikispaces.com  Webinar recordings  Presentation slides  Other useful resources
  4. 4. Areas of Focus Professional Development  Briefoverview of creating a profile (covered in the last session)  Establishing connections with who you already know  Making new connections with industry professionals  Discovering Job opportunities  Business promotion  Lead generation  Competitive intelligence  Determining ROI
  5. 5. Why LinkedIn? LinkedIn has 147 million professional users worldwide (63 million in the U.S.) LinkedIn is for networking professionally, post and find jobs, and answer questions and build thought leadership LinkedIn is a great way to identify influential individuals at specific organizations LinkedIn is a great tool to leverage your existing contacts to connect with potential customers online
  6. 6. Is LinkedIn Right for Me? Consultants  Connect with prospective clients and to make them aware of their experience and services. B2B Marketers  announce new product launches or service offerings. Sales people  Research on prospects before contacting them. Job hunters  Expand their circle of business contacts and to stay in front of prospective employers. Entrepreneurs  Build awareness of their new company and to keep their sales funnel full Small businesses  Stay in front of customers and to reach out to new prospects Large businesses  Position their company in the marketplace and to let customers know about new product or service offerings
  7. 7. Complete Your Profile(Overview) Complete your profile  Your profile should be 100% complete  Work experience, schools, and other relevant information about yourself  People searching for contacts will make a decision to connect or not based on profile information  A complete profile will increase your visibility with employers, recruiters, and prospects Upload a profile photo  People are more likely to connect with a person who has a picture Get recommended  Ask friends, colleagues, partners, and clients  Adds to credibility in your industry
  8. 8. Optimize Your Profile forSearches Customize your public profile URL with your name  http://www.linkedin.com/in/yourname Optimize keywords in your summary section  This section is indexed by Google  Include keywords related to your industry  You rank higher in search results for these keyword searches
  9. 9. Making Connections:1st vs. 2nd Degree Connections  1st degree connections  People youre directly connected to  You have accepted their invitation to connect  They have accepted your invitation  Youll see a 1st degree icon next to their name in search results and on their profile  You can contact them by sending a message on LinkedIn  2nd degree connections  People who are connected to your 1st-degree connections  Youll see a 2nd degree icon next to their name in search results and on their profile  You can contact them through an InMail (paid feature)
  10. 10. Making Connections Your 2nd degree network is key  Thisis what allows you to connect with valuable people Build your 1st degree network first  This is the foundation of meeting new contacts
  11. 11. Making Connections (1stdegree) Upload your contact list from outlook, Hotmail, gmail or yahoo  Do this under the “Add connections” tab  Allows you to select those you want to connect with  Consider writing a semi-personalized connection request message Search for past colleagues or classmates
  12. 12. Finding Existing Connections 1.2.
  13. 13. Making Connections (1stdegree) Find people by company  Search under the “Companies” tab  Look for employees working in your industry that you already know or have met  Look for people you’ve done business with
  14. 14. Company Search for finding people you know and new industry professionals1. 2. 3.
  15. 15. Making Connections (2nddegree) Start asking and answering questions on LinkedIn Answers  Allows you to interact and connect with thought leaders  Allow you to establish yourself as a thought leader in your industry Update your status often  Your update appears in emails to your connections  Appears on update feed of you connections  Allows promotion of what you’re working on
  16. 16. Making Connections (2nddegree) Browse the networks of your 1st degree contacts  Do this by visiting their profile and looking at their connections  Ask your 1st degree connection if he or she can make an introduction
  17. 17. Making Connections (2nddegree) Join groups that relate to your market  Interact with individuals of those groups to increase your visibility  Use the “groups” tab on top of your profile to search for relevant groups  Allows you to connect with people just because you’re in the same group  Does not apply to every connection
  18. 18. Making Connections (2nddegree) Use “advanced people search” Save your people searches  Create an email alert & LinkedIn will send you a message every week with new prospects. Use “company search” as detailed above
  19. 19. Searching for Jobs Option 1: Groups  The Jobs tab in groups gives members a place to share jobs and jobs discussions Option 2: Company Research Option 3: Linkedin Job Search Tab This is covered in more detail by the previous workshop. You can access this presentation at: http://socialmediajobsearch.wikispaces.com/Linkedin
  20. 20. Business Promotion If your organization does not have a business page, create one first Create a group A great opportunity to reach and engage potential customers online  If no one has created a group for your industry or brand, go create one
  21. 21. Starting a LinkedIn Group Name is important  Consider which keywords your target members will search for.  Make sure your group name is clear and includes these keywords Create a group for your industry or brand, not your company  People are more likely to join a group when its not simply for fans of your company Create a custom webpage for the group on your website  Set up a page on our website specifically for the group  Example: www.HubSpot.com/InboundMarketers  This type of page will provide more context, engagement
  22. 22. Promoting a LinkedIn Group Invite coworkers, past colleagues, and customers to join and start discussions Promote the group  On your website  Blog  Email newsletter  Social media networks. Invite key industry experts to join and engage  If there are some key influencers in your industry, invite them to join your community Integrate LinkedIn into all of your marketing efforts  Every time you go to a conference, notify your group  Invite those you meet in real life to join the group
  23. 23. Managing a LinkedIn Group Add discussions, news and jobs Use “Most Popular Discussions” to highlight particular content or offers Send announcements  Announcements are emails sent by you through LinkedIn to your group members
  24. 24. LinkedIn Group Analytics
  25. 25. Lead Generation UsingLinkedIn 2 approaches when using LinkedIn for lead generation 1. Provide prospects information about your company directly on LinkedIn 2. Start the conversation on LinkedIn, then drive the prospect to a landing page on your website
  26. 26. Lead Generation UsingLinkedIn Use Your LinkedIn Group  Demonstrate thought leadership in your market  Promote the group and grow the community  Contact members of your group Use other group memberships to connect with and contact those members Use LinkedIns DirectAds  Allows you to present relevant ads to LinkedIn subscribers  Targeted by profile demographic information  Similar to Google AdWords
  27. 27. Competitive Intelligence Follow a company  You will be notified of updates & announcements Watch their senior executives/management  Have they been promoted or are they leaving for another company? Career Opportunities  Have they opened new positions to expand their business?  Could your indirect competitor becoming more of a direct competitor?  Are they opening more positions in a particular geography?  Hiring is a great leading indicator of potential long-term moves New hires  What experience are they bringing to the company?
  28. 28. Determining ROI Measure your reach on LinkedIn (your contact database)  Look at increases in new contacts  Look at increase in your employees contacts Monitor your groups  Look at increases in membership  Are people discussing topics and responding on their own? Track your industry influence  Are you giving/receiving recommendations?  How many questions have you answered?  Were any of them voted “best answer”? Measure traffic to your website from LinkedIn
  29. 29. Determining ROI How many leads have you interacted with on LinkedIn? How many LinkedIn leads & interactions have led to closed deals?
  30. 30. Useful Apps Cardmunch  Free iphone app that turns business cards into contacts  Scan the card with your iphone camera  No droid version (yet) LinkedIn iPhone app  Walk into any interview or client meeting with the ability to look up the details and connect with over 50 million professionals worldwide, in real-time.  Exchange info with other users on the spot Slideshare  Post your PowerPoint presentations to share with everyone  Integrates into your Linkedin profile page
  31. 31. Credits Credits  Hubspot.com  Clearci.com  Linkedin.com
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