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Linkedin for professional development

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  • 1. LinkedIn Professional Development
  • 2. Presenter Presentation Created By:  Wes Jordan, Online Media Specialist  wesj18@gmail.com
  • 3. LinkedIn Workshops Wiki http://socialmediajobsearch.wikispaces.com  Webinar recordings  Presentation slides  Other useful resources
  • 4. Areas of Focus Professional Development  Briefoverview of creating a profile (covered in the last session)  Establishing connections with who you already know  Making new connections with industry professionals  Discovering Job opportunities  Business promotion  Lead generation  Competitive intelligence  Determining ROI
  • 5. Why LinkedIn? LinkedIn has 147 million professional users worldwide (63 million in the U.S.) LinkedIn is for networking professionally, post and find jobs, and answer questions and build thought leadership LinkedIn is a great way to identify influential individuals at specific organizations LinkedIn is a great tool to leverage your existing contacts to connect with potential customers online
  • 6. Is LinkedIn Right for Me? Consultants  Connect with prospective clients and to make them aware of their experience and services. B2B Marketers  announce new product launches or service offerings. Sales people  Research on prospects before contacting them. Job hunters  Expand their circle of business contacts and to stay in front of prospective employers. Entrepreneurs  Build awareness of their new company and to keep their sales funnel full Small businesses  Stay in front of customers and to reach out to new prospects Large businesses  Position their company in the marketplace and to let customers know about new product or service offerings
  • 7. Complete Your Profile(Overview) Complete your profile  Your profile should be 100% complete  Work experience, schools, and other relevant information about yourself  People searching for contacts will make a decision to connect or not based on profile information  A complete profile will increase your visibility with employers, recruiters, and prospects Upload a profile photo  People are more likely to connect with a person who has a picture Get recommended  Ask friends, colleagues, partners, and clients  Adds to credibility in your industry
  • 8. Optimize Your Profile forSearches Customize your public profile URL with your name  http://www.linkedin.com/in/yourname Optimize keywords in your summary section  This section is indexed by Google  Include keywords related to your industry  You rank higher in search results for these keyword searches
  • 9. Making Connections:1st vs. 2nd Degree Connections  1st degree connections  People youre directly connected to  You have accepted their invitation to connect  They have accepted your invitation  Youll see a 1st degree icon next to their name in search results and on their profile  You can contact them by sending a message on LinkedIn  2nd degree connections  People who are connected to your 1st-degree connections  Youll see a 2nd degree icon next to their name in search results and on their profile  You can contact them through an InMail (paid feature)
  • 10. Making Connections Your 2nd degree network is key  Thisis what allows you to connect with valuable people Build your 1st degree network first  This is the foundation of meeting new contacts
  • 11. Making Connections (1stdegree) Upload your contact list from outlook, Hotmail, gmail or yahoo  Do this under the “Add connections” tab  Allows you to select those you want to connect with  Consider writing a semi-personalized connection request message Search for past colleagues or classmates
  • 12. Finding Existing Connections 1.2.
  • 13. Making Connections (1stdegree) Find people by company  Search under the “Companies” tab  Look for employees working in your industry that you already know or have met  Look for people you’ve done business with
  • 14. Company Search for finding people you know and new industry professionals1. 2. 3.
  • 15. Making Connections (2nddegree) Start asking and answering questions on LinkedIn Answers  Allows you to interact and connect with thought leaders  Allow you to establish yourself as a thought leader in your industry Update your status often  Your update appears in emails to your connections  Appears on update feed of you connections  Allows promotion of what you’re working on
  • 16. Making Connections (2nddegree) Browse the networks of your 1st degree contacts  Do this by visiting their profile and looking at their connections  Ask your 1st degree connection if he or she can make an introduction
  • 17. Making Connections (2nddegree) Join groups that relate to your market  Interact with individuals of those groups to increase your visibility  Use the “groups” tab on top of your profile to search for relevant groups  Allows you to connect with people just because you’re in the same group  Does not apply to every connection
  • 18. Making Connections (2nddegree) Use “advanced people search” Save your people searches  Create an email alert & LinkedIn will send you a message every week with new prospects. Use “company search” as detailed above
  • 19. Searching for Jobs Option 1: Groups  The Jobs tab in groups gives members a place to share jobs and jobs discussions Option 2: Company Research Option 3: Linkedin Job Search Tab This is covered in more detail by the previous workshop. You can access this presentation at: http://socialmediajobsearch.wikispaces.com/Linkedin
  • 20. Business Promotion If your organization does not have a business page, create one first Create a group A great opportunity to reach and engage potential customers online  If no one has created a group for your industry or brand, go create one
  • 21. Starting a LinkedIn Group Name is important  Consider which keywords your target members will search for.  Make sure your group name is clear and includes these keywords Create a group for your industry or brand, not your company  People are more likely to join a group when its not simply for fans of your company Create a custom webpage for the group on your website  Set up a page on our website specifically for the group  Example: www.HubSpot.com/InboundMarketers  This type of page will provide more context, engagement
  • 22. Promoting a LinkedIn Group Invite coworkers, past colleagues, and customers to join and start discussions Promote the group  On your website  Blog  Email newsletter  Social media networks. Invite key industry experts to join and engage  If there are some key influencers in your industry, invite them to join your community Integrate LinkedIn into all of your marketing efforts  Every time you go to a conference, notify your group  Invite those you meet in real life to join the group
  • 23. Managing a LinkedIn Group Add discussions, news and jobs Use “Most Popular Discussions” to highlight particular content or offers Send announcements  Announcements are emails sent by you through LinkedIn to your group members
  • 24. LinkedIn Group Analytics
  • 25. Lead Generation UsingLinkedIn 2 approaches when using LinkedIn for lead generation 1. Provide prospects information about your company directly on LinkedIn 2. Start the conversation on LinkedIn, then drive the prospect to a landing page on your website
  • 26. Lead Generation UsingLinkedIn Use Your LinkedIn Group  Demonstrate thought leadership in your market  Promote the group and grow the community  Contact members of your group Use other group memberships to connect with and contact those members Use LinkedIns DirectAds  Allows you to present relevant ads to LinkedIn subscribers  Targeted by profile demographic information  Similar to Google AdWords
  • 27. Competitive Intelligence Follow a company  You will be notified of updates & announcements Watch their senior executives/management  Have they been promoted or are they leaving for another company? Career Opportunities  Have they opened new positions to expand their business?  Could your indirect competitor becoming more of a direct competitor?  Are they opening more positions in a particular geography?  Hiring is a great leading indicator of potential long-term moves New hires  What experience are they bringing to the company?
  • 28. Determining ROI Measure your reach on LinkedIn (your contact database)  Look at increases in new contacts  Look at increase in your employees contacts Monitor your groups  Look at increases in membership  Are people discussing topics and responding on their own? Track your industry influence  Are you giving/receiving recommendations?  How many questions have you answered?  Were any of them voted “best answer”? Measure traffic to your website from LinkedIn
  • 29. Determining ROI How many leads have you interacted with on LinkedIn? How many LinkedIn leads & interactions have led to closed deals?
  • 30. Useful Apps Cardmunch  Free iphone app that turns business cards into contacts  Scan the card with your iphone camera  No droid version (yet) LinkedIn iPhone app  Walk into any interview or client meeting with the ability to look up the details and connect with over 50 million professionals worldwide, in real-time.  Exchange info with other users on the spot Slideshare  Post your PowerPoint presentations to share with everyone  Integrates into your Linkedin profile page
  • 31. Credits Credits  Hubspot.com  Clearci.com  Linkedin.com