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Gotvate s men and cheese
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  • 20-08-12
  • 20-08-12
  • 20-08-12

Transcript

  • 1. Gotvete s men & white cheese Vereya
  • 2. About Vereya• Vereya is a brand of United Milk Company (UMC). It’s a Bulgarian company that produces a wide range of products from cow, sheep and goat milk. UMC is one of the leading companies on the dairy products market in Bulgaria.• UMC offers a variety of products: fresh milk and yoghurt and UHT milk.• http://www.umc.bg/setLanguage-1/
  • 3. Objective• Launch new product: Vereya white cheese
  • 4. The Big Idea Culinary contest “Your favourite recipe with cheese” on the website www.gotvetesmen.com (cook with me) and its magazine Produce a special supplement with the best recipes of the contest . The whole supplement is branded. Use the supplement as added value to the product – put the supplement together with the cheese product Put the supplement in the whole circulation of the magazine Gotvete s men Special branded page on the website www.gotvetesmen.com with the recipes from supplement Period: January – August 2012
  • 5. www.gotvetesmen.com• The most popular culinary website in Bulgaria• More than 2 500 recipes, personally tested by the editor in chief• Monthly visitors: 177 570• Monthly impressions: 1 611 780Category Cooking and Nutrition Data: Nielden Online, May 2012
  • 6. Gotvete s men magazine The magazine of the most popular culinary website in Bulgariia Frequency: fortnightly Cover price: 0,69 BGN (~ 0,35 €) Average print run: 11 000 Average issue readership prognosis: 21 000
  • 7. Culinary contest “Your favourite recipe with cheese” ½ page announce in the magazine Gotvetesmen.com visitors and Gotvete s men magazine readers sent their favourite recipe with cheese and picture of the dish by e-mail. 3 winners received products. is Vereya’s partner. Period of the contest: 27.01 – 15.02.2012 Communication of the contest: announces and PR materials in Gotvete s men magazine (issue 2 and 3) and on the website Winners were announced on the website and on a double page spread in the magazine (issue 4): 24.02.2012 Result: 240 recipes with pictures All recipes are published in a special section on the website
  • 8. The supplementThe magazine and website editors choose the best 15 recipes of the contestformat: A5; Number of pages: 32 full colour;
  • 9. Product + Supplement Promo package in the super/hypermarkets: Vereya white cheese + supplement On the market: 21.05.2012 Communication of the promo package (advertisements and PR articles) in Sanoma Bliasak Bulgaria magazines and site: - the most popular magazine in Bulgaria – Journal za zhenata - the culinary magazine with the largest audience – Kulinaren Journal - Gotvete s men magazine www.gotvetesmen.com
  • 10. Magazine + SupplementOn the market: 15.06.2012
  • 11. BrandedVereya pageSpecial page on the websitewith all recipes from thesupplement. The page isbranded by Vereya.http://www.gotvetesmen.com/recipes/categories/recipes_cheese/osnovni_dish/Period:10.07.2012 – 08.08.2012
  • 12. Contact person: Elena Andreevae.andreeva@sanomabliasak.bg