Roughly 20% of the web is running WordPress. Doing a search for "WordPress Support" returns over 750 million results. WordPress is also one of the leading platforms for web application development. These are just a few of the reasons your potential new client may be intrigued with WordPress as their website solution, but shouting out statistics won't close the deal. Selling WordPress development is selling solutions. The art of the sell is like a fine waltz. It's deliberate, choreographed, technical, predictable and smooth. Knowing what to say, when to say it and when to talk about WordPress is essential. One thing to remember is that sometimes selling WordPress isn't about WordPress at all.