How To Sell WordPress
Friday, June 20, 14
Wes Chychel
CofaMedia.com
WordPress / Magento Experts
Friday, June 20, 14
Why is WordPress so
AWESOME?
Wes Chyrchel WordPress / Magento Experts
Friday, June 20, 14
10 Reasons To Use
WordPress For Your
Next Project?
Wes Chyrchel WordPress / Magento Experts
Name off one reason for each o...
1
Wes Chyrchel WordPress / Magento Experts
Friday, June 20, 14
2
Wes Chyrchel WordPress / Magento Experts
Friday, June 20, 14
3
Wes Chyrchel WordPress / Magento Experts
Friday, June 20, 14
4
Wes Chyrchel WordPress / Magento Experts
Friday, June 20, 14
5
Wes Chyrchel WordPress / Magento Experts
Friday, June 20, 14
6
Wes Chyrchel WordPress / Magento Experts
Friday, June 20, 14
7
Wes Chyrchel WordPress / Magento Experts
Friday, June 20, 14
8
Wes Chyrchel WordPress / Magento Experts
Friday, June 20, 14
9
Wes Chyrchel WordPress / Magento Experts
Friday, June 20, 14
10
Wes Chyrchel WordPress / Magento Experts
Friday, June 20, 14
A Special Time For
WordPress
Wes Chyrchel WordPress / Magento Experts
There is no other software like WordPress.
You are a...
How Am I Doing?
Wes Chyrchel WordPress / Magento Experts
Would you allow me to give you a proposal?
Friday, June 20, 14
Recap:
How To Sell WordPress
Wes Chyrchel WordPress / Magento Experts
Friday, June 20, 14
1. Don’t Skimp
Wes Chyrchel WordPress / Magento Experts
If you are cheap, you will get cheap projects.
Dress and act like ...
2. Start With People You Know
Wes Chyrchel WordPress / Magento Experts
Tell all of your friends. Then tell your
developer ...
3. Create New Relationships
Wes Chyrchel WordPress / Magento Experts
Go to a networking event by yourself. Stick
out your ...
4. Reciprocation
Wes Chyrchel WordPress / Magento Experts
Every culture in the world practices
reciprocation. If you give ...
5. Know Your Audience
Wes Chyrchel WordPress / Magento Experts
The title of this presentation is How To Sell
WordPress. Th...
6. Be A Good Listener
Wes Chyrchel WordPress / Magento Experts
Answer the question. Be direct. Then follow
up with your op...
7. Praise and Compliment
Wes Chyrchel WordPress / Magento Experts
If you like someones idea tell them. They
need the suppo...
8. Be Likable
Wes Chyrchel WordPress / Magento Experts
Don’t be negative. Don’t get angry. Don’t get
frustrated. Enjoy you...
9. Support Others
Wes Chyrchel WordPress / Magento Experts
Help colleagues, competitors, businesses
and people. It feels g...
1. What’s My Name?
2. What Company?
3. What Do We Do?
Friday, June 20, 14
Sometimes selling
WordPress is not about
selling WordPress at all.
Wes Chyrchel WordPress / Magento Experts
Friday, June 2...
Wes Chychel
CofaMedia.com
WordPress / Magento Experts
Friday, June 20, 14
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How To Sell WordPress

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Roughly 20% of the web is running WordPress. Doing a search for "WordPress Support" returns over 750 million results. WordPress is also one of the leading platforms for web application development. These are just a few of the reasons your potential new client may be intrigued with WordPress as their website solution, but shouting out statistics won't close the deal. Selling WordPress development is selling solutions. The art of the sell is like a fine waltz. It's deliberate, choreographed, technical, predictable and smooth. Knowing what to say, when to say it and when to talk about WordPress is essential. One thing to remember is that sometimes selling WordPress isn't about WordPress at all.

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Transcript of "How To Sell WordPress"

  1. 1. How To Sell WordPress Friday, June 20, 14
  2. 2. Wes Chychel CofaMedia.com WordPress / Magento Experts Friday, June 20, 14
  3. 3. Why is WordPress so AWESOME? Wes Chyrchel WordPress / Magento Experts Friday, June 20, 14
  4. 4. 10 Reasons To Use WordPress For Your Next Project? Wes Chyrchel WordPress / Magento Experts Name off one reason for each of the following numbered slides. Friday, June 20, 14
  5. 5. 1 Wes Chyrchel WordPress / Magento Experts Friday, June 20, 14
  6. 6. 2 Wes Chyrchel WordPress / Magento Experts Friday, June 20, 14
  7. 7. 3 Wes Chyrchel WordPress / Magento Experts Friday, June 20, 14
  8. 8. 4 Wes Chyrchel WordPress / Magento Experts Friday, June 20, 14
  9. 9. 5 Wes Chyrchel WordPress / Magento Experts Friday, June 20, 14
  10. 10. 6 Wes Chyrchel WordPress / Magento Experts Friday, June 20, 14
  11. 11. 7 Wes Chyrchel WordPress / Magento Experts Friday, June 20, 14
  12. 12. 8 Wes Chyrchel WordPress / Magento Experts Friday, June 20, 14
  13. 13. 9 Wes Chyrchel WordPress / Magento Experts Friday, June 20, 14
  14. 14. 10 Wes Chyrchel WordPress / Magento Experts Friday, June 20, 14
  15. 15. A Special Time For WordPress Wes Chyrchel WordPress / Magento Experts There is no other software like WordPress. You are an expert. You are unique. Enjoy it. Friday, June 20, 14
  16. 16. How Am I Doing? Wes Chyrchel WordPress / Magento Experts Would you allow me to give you a proposal? Friday, June 20, 14
  17. 17. Recap: How To Sell WordPress Wes Chyrchel WordPress / Magento Experts Friday, June 20, 14
  18. 18. 1. Don’t Skimp Wes Chyrchel WordPress / Magento Experts If you are cheap, you will get cheap projects. Dress and act like a business person. Friday, June 20, 14
  19. 19. 2. Start With People You Know Wes Chyrchel WordPress / Magento Experts Tell all of your friends. Then tell your developer friends. Then tell agencies you know. It’s the path of least resistance. Friday, June 20, 14
  20. 20. 3. Create New Relationships Wes Chyrchel WordPress / Magento Experts Go to a networking event by yourself. Stick out your hand, smile and introduce yourself. It’s that easy. Friday, June 20, 14
  21. 21. 4. Reciprocation Wes Chyrchel WordPress / Magento Experts Every culture in the world practices reciprocation. If you give something to someone, they will feel obliged to give something back. Friday, June 20, 14
  22. 22. 5. Know Your Audience Wes Chyrchel WordPress / Magento Experts The title of this presentation is How To Sell WordPress. The 10 reasons to use WordPress were said by you. Friday, June 20, 14
  23. 23. 6. Be A Good Listener Wes Chyrchel WordPress / Magento Experts Answer the question. Be direct. Then follow up with your opinion. Friday, June 20, 14
  24. 24. 7. Praise and Compliment Wes Chyrchel WordPress / Magento Experts If you like someones idea tell them. They need the support. It takes a lot of courage to be original. Friday, June 20, 14
  25. 25. 8. Be Likable Wes Chyrchel WordPress / Magento Experts Don’t be negative. Don’t get angry. Don’t get frustrated. Enjoy your life. It’s contagious. Friday, June 20, 14
  26. 26. 9. Support Others Wes Chyrchel WordPress / Magento Experts Help colleagues, competitors, businesses and people. It feels good. Friday, June 20, 14
  27. 27. 1. What’s My Name? 2. What Company? 3. What Do We Do? Friday, June 20, 14
  28. 28. Sometimes selling WordPress is not about selling WordPress at all. Wes Chyrchel WordPress / Magento Experts Friday, June 20, 14
  29. 29. Wes Chychel CofaMedia.com WordPress / Magento Experts Friday, June 20, 14
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