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The future of everything
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The future of everything

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  • 1. Kickstarter.com, The Kahn Academy, &
  • 2.  #1 is the National Obsession Most top-50 albums made in 1970s and 1980s World defined by celebrity and mass-appeal
  • 3.  80/20 RULE (OLD)  20% of Products Account for 80% of Sales  Purchase bound by Supply 98% RULE (NEW)  Unlimited Supply/ No Storage = Unlimited Purchase Potential
  • 4.  Tail of Availability is longer than realized Niche products are within reach economically Niche markets make up a significant part of the economy
  • 5.  Online Independent Instruction Game-Based Learning Video Library, Practice Exercises, Assessment Turning the Classroom Inside Out
  • 6. LOWER COSTS EXAMPLES (1) Move Inventory In  Online end of WalMart,  Centralized Warehouse Target, Best Buy Inventory …or OUT  eBay, Amazon.com  Virtual Inventory (2) LET CUSTOMERS DO  Wikipedia, Craigslist, THE WORK Netflix
  • 7. THINK NICHE EXAMPLES (3) Multiple Distribution  iTunes, Amazon (B&N) channels help you reach the widest possible audience (4) One Product doesn’t fit  Microchunking (albums, all songs, ringtones, etc) (5) One Price doesn’t fit all  “Buy It Now” & Tiered pricing
  • 8. LOSE CONTROL EXAMPLES (6) Share Information  Ranks by “review” or user recommendations (7) Think “and” not “or”  Alternate ending DVDs, KitchenAid Color Sets (8) Trust the Market to  Online ranking, etc know what works (9) Understand FREE  Free samples, Free Email, $0 production/$0 cost

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