Kickstarter.com, The Kahn Academy, &
   #1 is the National Obsession   Most top-50 albums made in    1970s and 1980s   World defined by celebrity and    mas...
   80/20 RULE (OLD)     20% of Products Account      for 80% of Sales     Purchase bound by      Supply   98% RULE (NE...
   Tail of Availability is    longer than realized   Niche products are    within reach    economically   Niche markets...
   Online Independent    Instruction   Game-Based Learning   Video Library, Practice    Exercises, Assessment   Turnin...
LOWER COSTS                   EXAMPLES   (1) Move Inventory In        Online end of WalMart,     Centralized Warehouse ...
THINK NICHE                         EXAMPLES   (3) Multiple Distribution          iTunes, Amazon (B&N)    channels help ...
LOSE CONTROL                   EXAMPLES   (6) Share Information         Ranks by “review” or user                       ...
The future of everything
The future of everything
The future of everything
The future of everything
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The future of everything

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The future of everything

  1. 1. Kickstarter.com, The Kahn Academy, &
  2. 2.  #1 is the National Obsession Most top-50 albums made in 1970s and 1980s World defined by celebrity and mass-appeal
  3. 3.  80/20 RULE (OLD)  20% of Products Account for 80% of Sales  Purchase bound by Supply 98% RULE (NEW)  Unlimited Supply/ No Storage = Unlimited Purchase Potential
  4. 4.  Tail of Availability is longer than realized Niche products are within reach economically Niche markets make up a significant part of the economy
  5. 5.  Online Independent Instruction Game-Based Learning Video Library, Practice Exercises, Assessment Turning the Classroom Inside Out
  6. 6. LOWER COSTS EXAMPLES (1) Move Inventory In  Online end of WalMart,  Centralized Warehouse Target, Best Buy Inventory …or OUT  eBay, Amazon.com  Virtual Inventory (2) LET CUSTOMERS DO  Wikipedia, Craigslist, THE WORK Netflix
  7. 7. THINK NICHE EXAMPLES (3) Multiple Distribution  iTunes, Amazon (B&N) channels help you reach the widest possible audience (4) One Product doesn’t fit  Microchunking (albums, all songs, ringtones, etc) (5) One Price doesn’t fit all  “Buy It Now” & Tiered pricing
  8. 8. LOSE CONTROL EXAMPLES (6) Share Information  Ranks by “review” or user recommendations (7) Think “and” not “or”  Alternate ending DVDs, KitchenAid Color Sets (8) Trust the Market to  Online ranking, etc know what works (9) Understand FREE  Free samples, Free Email, $0 production/$0 cost

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