Online news video
Werner Ramaekers
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Koi Vinh
(Design Director, NY Times)
• NYTimes.com is changing from a platform for the delivery
of the news to a platform for news-centric interactivity.
• Our audience is consuming news not just through a
different medium, but with a different mindset.
• Traditional media uses narrative design, which is judged
by how well it tells a story.
• Communication on the Web is about conversational
design, where the platform enables dialogues with the
audience — and it becomes a part of the conversation
itself.
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Evolution @ NYTimes
• Our content is evolving
into functionality.
• During the course of that
evolution, functionality
is being dispersed
throughout the site.
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Video on NYTimes
Video
on the home page,
in the library
and
on articles
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