IP-TV
Challenges for
a public broadcaster
ir. Werner Ramaekers
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A
public broadcaster
is about ...
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Content
3

Distribution
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Broadcast TV 2006
35 analog tv channels offered by Telenet in Flanders
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Broadcast TV 2006
VRT
3 of the 35 analog tv channels offered by Telenet in Flanders
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Broadcast TV 2006
VRT
90% view
6 of the 35 analog tv channels offered by Telenet in Flanders
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New Consumer patterns
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Challenge : Crossmedia
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Digital TV
is driven by the
Telco operators
as it requires
broadband internet
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Digital TV : Belgacom TV
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Growth of tv-channels
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Growth of tv-channels
• 277 channels launched in Europe in 2004
• Situation in the UK (2005)
• 416 channels of which
• 47 home shopping
• 32 music
• 30 documentary
• 29 adult
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Digital TV : EPG
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Stand out from the crowd
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Broadcast vs Telco :
content
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Challenge : content
rights and brands
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5,3%
of all broadband internet
subscribers have an IP-TV
subscription
Source : Belgacom (2006)
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TV : people like
• amazing storytelling
• the richness of the
medium
• the quality of the
screen
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TV : people don’t like
• linear programming
• choice limitations
• a lack of features like
search, replay, cut, ...
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The internet
is all about
personal choice
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Social Software
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A recipe
• An individual should get value from
their contribution
• These contributions should provide
value to their peers as well
• The organization hosting the service
should derive aggregate value and be
able to expose this back to the users.
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TV will not be replaced
by the YouTube’s and
Google video’s
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TV viewers
want this
not this
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Your TV will connect
to the internet
27

Open TV platform
• Linear network programming
• “broadcast”
• A la carte TV
• iTunes, XBox, DVD, on demand, ...
• Peer created content
• Branded entertainment
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Apple TV
images copyright Apple Inc.
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TV in 2008
http://flickr.com/photos/epengfei/256693349/
507 channels and nothing on
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Continuous role for the
public broadcaster
Help
people
choose
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Help people choose :
trusted brands
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Help people choose :
trusted source
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Continuous role for the
public broadcaster
Provide (local) news and
content not covered by
commercial stations.
Public service
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16plus.be =
localized UserGen
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Challenge
On-demand IP-TV
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On-demand IP-TV
and P2P
• The challenge : everyone wants to
view the same show but at a
different time
• A solution : use secure P2P and
make every viewer also a
broadcaster
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Bandwidth usage
compared
Digital satellite tv 14-70 Gb/hr
Compressed
900 Mb-3 Gb/hr
digital tv
TV D/L through
350 Mb/45’
file-sharing
D/L : 220-320 Mb/hr
Veniceproject P2P U/L : 105 Mb/hr
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Challenge : keep access to
the public
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Who decides what will
be successful ?
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Where all think alike,
no one thinks very
much.
Walter Lippman
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Flickr credits
• http://flickr.com/photos/detemporibussuis/342956716/in/pool-wiimotion/
• http://flickr.com/photos/choosechris/tags/theveniceproject/
• http://flickr.com/photos/mr_biggs/215592586/
• http://flickr.com/photos/abracat/345823656/in/pool-peoplewatchingtv/
• http://www.flickr.com/photos/pforret/255896735/
• http://www.flickr.com/photos/zenigma/268692364/
• http://flickr.com/photos/21322109@N00/279919825/
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IP-TV
Challenges for
a public broadcaster
ir. Werner Ramaekers
werner.ramaekers@vrt.be
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