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Nashville July DIG: SEO & Your Business

Nashville July DIG: SEO & Your Business






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    Nashville July DIG: SEO & Your Business Nashville July DIG: SEO & Your Business Presentation Transcript

    • SEO & Your Business July 25, 2012
    • What is SEO?Search Engine Land
    • Agenda Keyword Research. Onsite SEO. Organic Link Building. Reputation Management. Tracking Data.
    • SEO Keyword Research Takeaways:  Google Keyword Tool & Ubersuggest are excellent tools for keyword research. Local SEO Keyword Research video.  Remember to select “Exact Match” traffic numbers.  Use Google Analytics to help understand current situation.  Traffic vs. ROI? What is the best fit for your business?
    • Onsite SEO Takeaways:  Optimize each title tag for search.  Include keywords in content and headers – don’t stuff them.  Each page of your website is an essay – work for the A+ grade.  Make it easy for people to contact your business and view your social media channels.
    • Offsite SEO Takeaways:  In terms of back links - quality over quantity.  Diversify the anchor text of your links – develop a natural linking profile.  Get social!  Take advantage of free powerful links that you already have ability to create or earn.  Develop fantastic content, optimize it for search, and use it as link bait.
    • Reputation Management Takeaways:  People use the Internet for research – what will they find online if they research your business?  Beef up your social media channels.  Know your online review environment.  Encourage reviews and interaction with your community – respond to a negative review based on the situation.  Set up Google Alerts.
    • Tracking the Results Takeaways:  Set up Google Analytics on your website.  Set benchmarks based on current rankings, traffic volumes and ROI (branded and non-branded traffic).  Determine behavior of visitors on your website and tweak conversion funnel accordingly.  Use it to measure other marketing initiatives.  Need more advanced SEO software – look over Raven & SheerSEO.
    • Thanks! www.localsearchmasters.com matt@localsearchmasters.com alex@localsearchmasters.com Nashville SEO Forum – LinkedinOfficial Nashville SEO & Search Engine Marketing Meetup
    • Additional Information Citations and good SEO articles:  http://www.localsearchmasters.com/why-use-seo/  http://searchengineland.com/nine-best-practices-for-optimized-title-tags- 111979  http://searchengineland.com/too-much-seo-google%E2%80%99s- working-on-an-%E2%80%9Cover-optimization%E2%80%9D-penalty-for- that-115627  http://searchengineland.com/when-the-going-gets-tough-the-links-get- blamed-113101  http://www.seomoz.org/blog/the-complete-guide-to-link-building-with-local- events  http://www.seomoz.org/blog/building-links-with-video-content  http://sem-group.net/search-engine-optimization-blog/seo/how-to-