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Our story - Who's In

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Transcript

  • 1. Our Story
  • 2. 3 protagonists N!"# L!$$%"#rJ#r#& J! Br#"" K#(()r#*
  • 3. O+". 1, 2011 From our experience with various startup projects We have an idea…
  • 4. Utilize online technologies to connect people offline
  • 5. O+". 3, 2011 We kick off our offensive by entering…
  • 6. O+". 3, 2011 Idea 1 – Social bookmarking tool for places “The Instapaper for Places”
  • 7. O+". 3, 2011 We being to: Build prototype & Talk to everyone!
  • 8. O+". 24, 2011 1st prototype designed & built in 21 days
  • 9. O+". 24, 2011 Consumer research conducted in 21 days 72 interviews 236 surveys 6 designs tested
  • 10. O+". 24, 2011 Research Learnings Problem - 2/3 of people view organizing activities with friends as a “pain in the ass” Solution - The info people find most useful is: 70%  of  people  found  
  • 11. O+". 31, 2011 Idea 2 – Social planning tool “Easiest way to make plans with friends” We re-brand from MarkGo to Who’s In and secure www.SeeWhos.In
  • 12. Over the next 2 ½ months we…
  • 13. N,v. 8, 2011 Design for mobile…
  • 14. N,v. 10, 2011 Design for Facebook…
  • 15. D#+. 1, 2011 Prototype for Mobile…
  • 16. D#+. 1, 2011 Prototype for Mobile…
  • 17. D#+. 1, 2011 Create Demo Videos of Prototypes Mobile Demo - http://www.youtube.com/watch? v=SJTi49y6mVo Facebook App Demo - http://www.youtube.com/ watch?v=RHjE3tVn98I
  • 18. D#+. 15, 2011 More Testing… beta tester interviews usability testing
  • 19. J!*. 15, 2012 Research Learnings 1.  Hard to plan time sensitive activities via Facebook 2.  Our solution may only be slightly better than current tools: text message, email, Facebook. Needs to be 10x better to change behaviors 3.  Users need content in the beginning of the product experience
  • 20. Focusing on the communication between people wasn’t working…We go back to the drawing board and re-think social bookmarking, where we began…
  • 21. F#b. 1, 2012 Re-thinking Social Bookmarking 1. Focus on unlocking each others desires Near term – places of desire Longer term – any desire, a place…activity…adventure 2. Leverage SMS and email instead of creating a new communication channel New Overview Video - http://www.youtube.com/watch? v=O8xKFph3fAQ
  • 22. F#b. 15, 2012 Back to bookmarking, but built around people and their desires. We focus on mobile first.
  • 23. F#b. 15, 2012 We being exploring a visual experience for the web
  • 24. M!r+- 6, 2012 We test more, and learn… We all have a list of desires…a new sushi spot, wine bar, music venue, or museum, BUT we can’t easily share these with our friends and see their desires unless we’re talking with one another. We all want to share what we desire with our friends, and find out who’s in with us.
  • 25. M!r+- 6, 2012 We’re ready for more beta testers To expand our beta tester group above the 100 restricted accounts via Test Flight, our testing service, we submit to the Apple App Store. We’ll soon be in a better position to distribute our app to more people to further test product engagement.
  • 26. M!r+- 14, 2012 New Vision To help the world share their desires with the people who will help reach them From the everyday desire of trying a new restaurant…to the once in a life time desire to travel the world… We help people find Who’s In
  • 27. Much more to come…