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IP Portfolio Management in the  Solar Energy Sector Wouter Pors Head of IP Bird & Bird The Hague
Overview of Intellectual Property Rights <ul><li>Technology </li></ul><ul><ul><li>Patents (European Patents, National Pate...
Overview of Intellectual Property Rights 2 <ul><li>Corporate identity </li></ul><ul><li>Product and service look and feel ...
Innovation: who does it <ul><li>Any industry can innovate </li></ul><ul><li>Renewable energy: innovation driven </li></ul>...
Example: power lines <ul><li>Traditional: above ground </li></ul><ul><li>Still development needed </li></ul><ul><ul><li>Li...
Freedom to operate? <ul><li>Someone may have essential technology </li></ul><ul><li>They may have patents on that </li></u...
IP creates value – prior to market entry <ul><li>IP can be valuated </li></ul><ul><li>Even before market entrance </li></u...
IP creates value – after market entry <ul><li>Reduce costs by taxation </li></ul><ul><ul><li>Dutch patent box </li></ul></...
Here come the standards <ul><li>Where interoperability between providers is needed </li></ul><ul><li>Essential patents to ...
Informal standards <ul><li>Balb-c mouse </li></ul><ul><ul><li>Everyone developing genetic therapy for cancer needs it </li...
Strategic research and patenting <ul><li>R&D people are great, but they cannot give directions at will </li></ul><ul><li>S...
The energy sector: patent perspective <ul><li>No formal standards with patent pools </li></ul><ul><li>Interoperability is ...
Community perspective: level playing field <ul><li>Cooperate and combine forces </li></ul><ul><li>Open source? </li></ul><...
Patent pools: the underdog perspective <ul><li>Small players can combine forces </li></ul><ul><li>Search for partners with...
Patent pools: the large players <ul><li>EU perspective: balance between free competition and protection of intellectual pr...
Conclusion: develop a strategy <ul><li>Analyse your market </li></ul><ul><li>Identify  </li></ul><ul><ul><li>Interoperabil...
Bird & Bird Services <ul><li>Strategic advice </li></ul><ul><li>Portfolio management </li></ul><ul><li>Regulatory </li></u...
<ul><li>Full services for portfolio management </li></ul><ul><li>www.twobirds.com </li></ul>
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2009 04 21 Ip Portfolio Management Solar Energy Sector

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Transcript of "2009 04 21 Ip Portfolio Management Solar Energy Sector"

  1. 1. IP Portfolio Management in the Solar Energy Sector Wouter Pors Head of IP Bird & Bird The Hague
  2. 2. Overview of Intellectual Property Rights <ul><li>Technology </li></ul><ul><ul><li>Patents (European Patents, National Patents) </li></ul></ul><ul><ul><li>Copyrights </li></ul></ul><ul><ul><ul><li>Technology: Supreme Court 24-02-2006 Technip: p rotection assumed of a “ kinetic scheme ”, a set of chemical reaction comparisons that formed part of a computer simulation programme for controlling a production process in the chemical industry </li></ul></ul></ul><ul><ul><ul><li>This goes beyond protection for software </li></ul></ul></ul><ul><ul><ul><li>Design: partly technical, partly shape </li></ul></ul></ul><ul><ul><ul><li>Design freeze! </li></ul></ul></ul><ul><ul><li>Know how </li></ul></ul>
  3. 3. Overview of Intellectual Property Rights 2 <ul><li>Corporate identity </li></ul><ul><li>Product and service look and feel </li></ul><ul><ul><li>Trade name </li></ul></ul><ul><ul><li>Trademarks </li></ul></ul><ul><ul><li>Design rights </li></ul></ul><ul><ul><li>Copyrights </li></ul></ul><ul><li>Create goodwill </li></ul><ul><li>Fallback position </li></ul><ul><ul><li>In case technology is </li></ul></ul><ul><ul><li>not protected </li></ul></ul>
  4. 4. Innovation: who does it <ul><li>Any industry can innovate </li></ul><ul><li>Renewable energy: innovation driven </li></ul><ul><li>All energy sectors: </li></ul><ul><ul><li>innovation creates value </li></ul></ul><ul><ul><li>innovation creates market advantage </li></ul></ul><ul><li>You need to innovate to be able to play </li></ul><ul><li>You need to protect innovations to stay in the ball park </li></ul><ul><ul><li>What to protect </li></ul></ul><ul><ul><li>How to protect </li></ul></ul>
  5. 5. Example: power lines <ul><li>Traditional: above ground </li></ul><ul><li>Still development needed </li></ul><ul><ul><li>Limit space occupancy </li></ul></ul><ul><ul><li>Limit magnetic fields </li></ul></ul><ul><li>New: subterraneous </li></ul><ul><ul><li>Everything is new </li></ul></ul><ul><ul><li>Who sets the standard? </li></ul></ul><ul><ul><li>Strategic options available </li></ul></ul>De nieuwe hoogspanningskabel die uiterlijk in 2011 tussen Wateringen en Zoetermeer moet liggen, wordt gedeeltelijk ondergronds aangelegd. Ten zuiden van Delft gaat de lijn ongeveer 10 kilometer onder de grond.
  6. 6. Freedom to operate? <ul><li>Someone may have essential technology </li></ul><ul><li>They may have patents on that </li></ul><ul><li>What about freedom to operate? </li></ul><ul><ul><li>Have they patented in Europe? </li></ul></ul><ul><ul><li>Can they upgrade to high voltage? </li></ul></ul><ul><ul><li>Does it affect you? </li></ul></ul>
  7. 7. IP creates value – prior to market entry <ul><li>IP can be valuated </li></ul><ul><li>Even before market entrance </li></ul><ul><li>Not the future product, but the IP on the future product determines the value </li></ul><ul><li>Financing </li></ul><ul><li>Milestone agreements </li></ul><ul><li>Strategic IP is worth more </li></ul><ul><li>Start-ups should do this </li></ul>
  8. 8. IP creates value – after market entry <ul><li>Reduce costs by taxation </li></ul><ul><ul><li>Dutch patent box </li></ul></ul><ul><ul><li>Allocate R&D </li></ul></ul><ul><ul><li>Improve on acquisitions </li></ul></ul><ul><li>Generate income </li></ul><ul><li>Solar is international market </li></ul><ul><li>Transfer pricing </li></ul><ul><ul><li>Cost in high tax countries </li></ul></ul><ul><ul><li>Income in low tax country </li></ul></ul><ul><ul><li>Strategic structure </li></ul></ul><ul><ul><li>Tax havens may be suspect </li></ul></ul>
  9. 9. Here come the standards <ul><li>Where interoperability between providers is needed </li></ul><ul><li>Essential patents to ensure working </li></ul><ul><ul><li>Mobile telephone: </li></ul></ul><ul><ul><ul><li>GSM </li></ul></ul></ul><ul><ul><ul><li>GPRS </li></ul></ul></ul><ul><ul><ul><li>UMTS </li></ul></ul></ul><ul><ul><ul><li>HSDPA </li></ul></ul></ul><ul><ul><ul><li>GPS </li></ul></ul></ul><ul><ul><ul><li>MP3 </li></ul></ul></ul><ul><ul><ul><li>Etc </li></ul></ul></ul><ul><ul><li>>> 5000 patents on each phone </li></ul></ul><ul><ul><li>Need a license for all! </li></ul></ul>
  10. 10. Informal standards <ul><li>Balb-c mouse </li></ul><ul><ul><li>Everyone developing genetic therapy for cancer needs it </li></ul></ul><ul><ul><li>It’s patented </li></ul></ul><ul><ul><li>Need a license </li></ul></ul><ul><ul><li>Reach through: royalties based on drug sales? </li></ul></ul><ul><li>Alternatives available? </li></ul><ul><ul><li>Also patented </li></ul></ul><ul><ul><li>Similar to VHS / Video 2000 / Sony Betamax issue in the 80’s </li></ul></ul>
  11. 11. Strategic research and patenting <ul><li>R&D people are great, but they cannot give directions at will </li></ul><ul><li>Such patents may not give you </li></ul><ul><ul><li>A head start </li></ul></ul><ul><ul><li>Market exclusivity </li></ul></ul><ul><ul><li>Freedom to operate </li></ul></ul><ul><li>Market analysis </li></ul><ul><li>How to connect to the grid </li></ul><ul><li>Which technology is essential </li></ul><ul><li>Which technology is strategic </li></ul><ul><li>Who owns that </li></ul><ul><li>How can you build a position </li></ul><ul><li>Research for strategic portfolio </li></ul>
  12. 12. The energy sector: patent perspective <ul><li>No formal standards with patent pools </li></ul><ul><li>Interoperability is an issue </li></ul><ul><li>At least informal standards </li></ul><ul><li>Some companies are building strategic patent positions </li></ul><ul><li>Everyone needs to be aware </li></ul><ul><li>Intellectual property makes a difference </li></ul><ul><li>Create your position! </li></ul>
  13. 13. Community perspective: level playing field <ul><li>Cooperate and combine forces </li></ul><ul><li>Open source? </li></ul><ul><ul><li>Everybody needs to participate </li></ul></ul><ul><ul><li>Valuation is difficult </li></ul></ul><ul><li>Community approach </li></ul><ul><ul><li>Small players </li></ul></ul><ul><ul><li>Large group </li></ul></ul><ul><ul><li>IP remains the creed </li></ul></ul><ul><ul><li>Valuation possible </li></ul></ul><ul><ul><li>Combining forces </li></ul></ul><ul><ul><li>Stronger position </li></ul></ul>
  14. 14. Patent pools: the underdog perspective <ul><li>Small players can combine forces </li></ul><ul><li>Search for partners with strategic IP </li></ul><ul><li>Combining forces </li></ul><ul><ul><li>Cross-licensing </li></ul></ul><ul><ul><li>Contribute to mutual pool </li></ul></ul><ul><ul><li>Add new partners </li></ul></ul><ul><ul><li>Production and interconnectivity </li></ul></ul><ul><li>Enter the market </li></ul><ul><ul><li>Create a level playing field </li></ul></ul><ul><ul><li>Ensure freedom to operate </li></ul></ul>
  15. 15. Patent pools: the large players <ul><li>EU perspective: balance between free competition and protection of intellectual property </li></ul><ul><li>Combining forces may be anti-competitive </li></ul><ul><li>Dominant market position? </li></ul><ul><li>Solutions </li></ul><ul><ul><li>Introduce standards </li></ul></ul><ul><ul><li>Objective need required </li></ul></ul><ul><ul><li>Independent administration </li></ul></ul><ul><ul><li>FRAND licensing </li></ul></ul><ul><ul><ul><li>(Fair, Reasonable and </li></ul></ul></ul><ul><ul><ul><li>Non-Discriminatory) </li></ul></ul></ul>
  16. 16. Conclusion: develop a strategy <ul><li>Analyse your market </li></ul><ul><li>Identify </li></ul><ul><ul><li>Interoperability issues </li></ul></ul><ul><ul><li>Essential / strategic IP </li></ul></ul><ul><ul><li>Freedom to operate needs </li></ul></ul><ul><ul><li>Market exclusivity opportunities </li></ul></ul><ul><ul><li>Options for alliances </li></ul></ul><ul><li>Focus your research and IP </li></ul><ul><li>Build networks </li></ul><ul><li>But: do not act anticompetitive </li></ul><ul><li>Generate profit by strategic IP portfolio management </li></ul>
  17. 17. Bird & Bird Services <ul><li>Strategic advice </li></ul><ul><li>Portfolio management </li></ul><ul><li>Regulatory </li></ul><ul><li>Export control/dual use </li></ul><ul><li>Lobbying </li></ul><ul><li>Corporate </li></ul><ul><li>Employment </li></ul><ul><li>Tax </li></ul><ul><li>Licensing/contracts </li></ul><ul><li>Litigation </li></ul>
  18. 18. <ul><li>Full services for portfolio management </li></ul><ul><li>www.twobirds.com </li></ul>
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