Shout Waggener Edstrom PR Poltfolio

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Shout Waggener Edstrom PR Project Portfolio 2012, 세계적인 홍보대행사 웨거너 에드스토롬과 함께하는 샤우트 웨거너에드스트롬

Shout Waggener Edstrom PR Project Portfolio 2012, 세계적인 홍보대행사 웨거너 에드스토롬과 함께하는 샤우트 웨거너에드스트롬

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  • 1. 샤우트 웨거너 에드스트롬 서울시 강남구 역삼2동 719-1 나래빌딩 9층 9th Floor., Narae Building, 919-1 Yeoksam2-dong, Kangnam-ku,Seoul, Korea1 TEL. +822 6250 9890 FAX. +822 6250 9892
  • 2. PORTFOLIO PR1. 디지털가전2. 자동차3. 라이프스타일4. 음식5. 정부공공6. IT B2B Copyright©2012. Shout Waggener Edstrom. All rights Reserved.
  • 3. MICROSOFT XBOX: KINECT LAUNCHING Copyright©2012. Shout Waggener Edstrom. All rights Reserved. 키넥트 론칭 @ 지스타 2011 총 게재: 109개 (지면 28개, 방송 11개, 온라인 330개) AD Value: 3,073,850,961원 3
  • 4. Copyright©2012. Shout Waggener Edstrom. All rights Reserved. 4MICROSOFT XBOX
  • 5. Copyright©2012. Shout Waggener Edstrom. All rights Reserved. 5 <Metro/2012/06>MICROSOFT XBOX <Dong-A Ilbo/2012/04>
  • 6. Copyright©2012. Shout Waggener Edstrom. All rights Reserved. 6MICROSOFT XBOX <Joongang Ilbo /2011/06>
  • 7. Copyright©2012. Shout Waggener Edstrom. All rights Reserved. 7 <Chosun Ilbo/2011/07>MICROSOFT XBOX <Hankyoreh /2012/05>
  • 8. Copyright©2012. Shout Waggener Edstrom. All rights Reserved. 8MICROSOFT XBOX
  • 9. Copyright©2012. Shout Waggener Edstrom. All rights Reserved. 9MICROSOFT HARDWARE
  • 10. Copyright©2012. Shout Waggener Edstrom. All rights Reserved. 10MICROSOFT KOREA
  • 11. Copyright©2012. Shout Waggener Edstrom. All rights Reserved. 11OPTOMA
  • 12. Copyright©2012. Shout Waggener Edstrom. All rights Reserved. 12 < Chosun Ilbo /2011/07> <Chosun Ilbo /2011/05>OPTOMA
  • 13. Copyright©2012. Shout Waggener Edstrom. All rights Reserved. 13 < Metro /2012/06> <Hankyoreh /2012/03>OPTOMA
  • 14. Copyright©2012. Shout Waggener Edstrom. All rights Reserved. 14BROTHER
  • 15. Copyright©2012. Shout Waggener Edstrom. All rights Reserved. <Sports Hankook /2012/06> <Focus/2012/06>BLIZZARD
  • 16. Copyright©2012. Shout Waggener Edstrom. All rights Reserved. <Sports Seoul/2012/06>BLIZZARD
  • 17. Copyright©2012. Shout Waggener Edstrom. All rights Reserved. <Focus/2012/06>BLIZZARD
  • 18. Copyright©2012. Shout Waggener Edstrom. All rights Reserved. 18LG U+
  • 19. Copyright©2012. Shout Waggener Edstrom. All rights Reserved. 19LG U+
  • 20. LG U+: BROADCASTING Copyright©2012. Shout Waggener Edstrom. All rights Reserved.  미디어: MBC-TV  노출일자: 2010년 5월 15일  프로그램(꼭지): 경제매거진M: 요금폭탄 막아라  미디어: MBC-TV  노출시간: 10분 방영  노출일자: 2010년 5월 2일  프로그램(꼭지): IT&게임  노출시간: 1분20초  시청률: 9.8%  미디어: MBC  노출일자: 2010년 12월 18일  프로그램(꼭지): 경제매거진M   노출시간: 9분33초 시청률: 6.4%(서울:6.9%) 20
  • 21. LGE OPTIMUS GLOBAL DIGITAL MARKETING Copyright©2012. Shout Waggener Edstrom. All rights Reserved. Discussions 제품 및 이용 경험을 Tab for New 팬들 간에 자유롭게 나눌 수 있는 Phone Launches 공간 신제품 출실 정보를 알 수 있는 정보 페이지 21
  • 22. LGE OPTIMUS GLOBAL DIGITAL MARKETING Copyright©2012. Shout Waggener Edstrom. All rights Reserved. Managed by: LG Mobile Joan Kim Community Manager 22
  • 23. SANYO: XACTI VPC-CA65 LAUNCHING Copyright©2012. Shout Waggener Edstrom. All rights Reserved. Xacti VPC-CA65 론칭 @ 코엑스 인터콘티넨탈 호텔 신제품의 방수 기능을 비주얼화한 포토행사 157명의 기자 방문 23
  • 24. Copyright©2012. Shout Waggener Edstrom. All rights Reserved. 24SANYO: XACTI VPC-CA65 LAUNCHING
  • 25. Copyright©2012. Shout Waggener Edstrom. All rights Reserved. 25SANYO
  • 26. Copyright©2012. Shout Waggener Edstrom. All rights Reserved. 26SANYO
  • 27. Copyright©2012. Shout Waggener Edstrom. All rights Reserved. 27SANYO
  • 28. Copyright©2012. Shout Waggener Edstrom. All rights Reserved. 28IRIVER
  • 29. Copyright©2012. Shout Waggener Edstrom. All rights Reserved. 29IRIVER: DIGITAL PR
  • 30. Copyright©2012. Shout Waggener Edstrom. All rights Reserved. 30ASUS
  • 31. Copyright©2012. Shout Waggener Edstrom. All rights Reserved. 31ASUS
  • 32. Copyright©2012. Shout Waggener Edstrom. All rights Reserved. 32LENOVO: DIGITAL PR
  • 33. Copyright©2012. Shout Waggener Edstrom. All rights Reserved. 33LIFESIZE
  • 34. Copyright©2012. Shout Waggener Edstrom. All rights Reserved. 34DUZONBIZON
  • 35. Copyright©2012. Shout Waggener Edstrom. All rights Reserved. 35BROTHER
  • 36. PORTFOLIO PR1. 디지털가전2. 자동차3. 라이프스타일4. 음식5. 정부공공6. IT B2B Copyright©2012. Shout Waggener Edstrom. All rights Reserved.
  • 37. Copyright©2012. Shout Waggener Edstrom. All rights Reserved. 37HONDA
  • 38. HONDA: BROADCASTING Copyright©2012. Shout Waggener Edstrom. All rights Reserved.<MBC 뉴스데스크_신차 런칭><SBS 모닝와이드_서울모터쇼> <MBC 뉴스데스크_서울모터쇼> 38
  • 39. Copyright©2012. Shout Waggener Edstrom. All rights Reserved. 39HONDA: EVENT
  • 40. Copyright©2012. Shout Waggener Edstrom. All rights Reserved. 40 <방송>HONDA: EVENT <지면기사> <방송>
  • 41. Copyright©2012. Shout Waggener Edstrom. All rights Reserved. 41PIRELLI
  • 42. Copyright©2012. Shout Waggener Edstrom. All rights Reserved. 42PIRELLI
  • 43. PORTFOLIO PR1. 디지털가전2. 자동차3. 라이프스타일4. 음식5. 정부공공6. IT B2B Copyright©2011. Shout Communications Korea. All rights Reserved.
  • 44. SKOOLOOKS Copyright© 2012. Shout Communications Korea. All rights Reserved. <AM7 /2012/05> <Dong-a Ilbo /2012/02> <Focus /2012/01> 44 < Segye-Ilbo /2012/04 >
  • 45. MBC MUSIC Copyright© 2012. Shout Communications Korea. All rights Reserved. < Sports Hankook/2012/06 > <Kyunfin-Ilbo/2012/05> <Hankyoreh/2012/05> < Nocut News/2012/06 > 45
  • 46. NIKE GOLF Copyright©2012. Shout Waggener Edstrom. All rights Reserved. <Maeil Business Newspaper/2011/12> <Seoul Economic Daily/2011/11> <Monthly magazine/2011/11> 46
  • 47. SHU UEMURA Copyright©2012. Shout Waggener Edstrom. All rights Reserved. <Focus/2012/06> <Donga Ilbo/2012/06> <Metro/2012/06> <Daily nocut news/2012/06> 47
  • 48. JOAS ELECTRONICS Copyright©2012. Shout Waggener Edstrom. All rights Reserved. <Electronic Times/201205> <Electronic Times/201205> <Sportsseoul/201206> 48
  • 49. DUZON E&H Copyright©2012. Shout Waggener Edstrom. All rights Reserved. <Etoday/2011/10> <Seoul Economic Daily/2011/07> <Digitaltimes/2011/07> <Financial News/2011/10> 49
  • 50. PORTFOLIO PR1. 디지털가전2. 자동차3. 라이프스타일4. 음식5. 정부공공6. IT B2B Copyright©2011. Shout Communications Korea. All rights Reserved.
  • 51. Copyright© 2012. Shout Communications Korea. All rights Reserved. 51KOFMIA
  • 52. KOFMIA Copyright© 2012. Shout Communications Korea. All rights Reserved. <Financial News /2011/10> <Segye Ilbo /2011/02> <Metro /2010/11> <Metro /2011/12> 52
  • 53. KOFIMA Copyright© 2012. Shout Communications Korea. All rights Reserved.<Money Today MTN News/2010/10> <Naver Newscast/2010/10><JoongAng Ilbo/2010/10> <Dong-A Ilbo/2010/10> 53
  • 54. Copyright© 2012. Shout Communications Korea. All rights Reserved. 54 <Blog Post> <KOFMIA Naver blog>KOFIMA
  • 55. SCHOOLSTORE Copyright© 2012. Shout Communications Korea. All rights Reserved. <City News /2012/03> <Dong-a Ilbo /2012/01> < Financial News /2012/04 > 55
  • 56. Copyright© 2012. Shout Communications Korea. All rights Reserved. 56 <Twitter> <Samyang Naver blog>SAMYANG
  • 57. Copyright© 2012. Shout Communications Korea. All rights Reserved. 57 <SEO contents>BASKIN ROBBINS <Baskin Robbins blog>
  • 58. NORWEGIAN SEAFOOD COUNCIL (NSC) Copyright© 2012. Shout Communications Korea. All rights Reserved.<Mackerel> <Crown Prince of Norway> <Naver Newscast/2012/05> <Korean Business Daily/2012/05> <Salmon><DongA Ilbo/2011/10> <Kukmin Ilbo/2011/10> <Chosun Ilbo/2011/12> 58
  • 59. NORWEGIAN SEAFOOD COUNCIL (NSC) Copyright© 2012. Shout Communications Korea. All rights Reserved. <Chosun Ilbo/2011/11> <Online Event notice & review post > <Dailynocutnews/2011/11> 59
  • 60. NORWEGIAN SEAFOOD COUNCIL (NSC) Copyright© 2012. Shout Communications Korea. All rights Reserved. <Focus/2011/12> <Online Event notice & review post > 60
  • 61. NORWEGIAN SEAFOOD COUNCIL (NSC) Copyright© 2012. Shout Communications Korea. All rights Reserved. <Joongang Ilbo/2011/11> <DongA Ilbo/2011/11> <Financial News/2011/11> <Asia Economic Daily/2011/12> 61
  • 62. NORWEGIAN SEAFOOD COUNCIL (NSC) Copyright© 2012. Shout Communications Korea. All rights Reserved. <Magazine(Neighbor)/2012> <Free newspaper(Metro)/2011> 62
  • 63. NORWEGIAN SEAFOOD COUNCIL (NSC) Copyright© 2012. Shout Communications Korea. All rights Reserved. <Financial News2012/05> <Metro/2011/10> <Focus/2012/05> 63
  • 64. NORWEGIAN SEAFOOD COUNCIL (NSC) Copyright© 2012. Shout Communications Korea. All rights Reserved. <Chosun Ilbo/2011/11> <Essen/2012/05> <Happy House/2011/12> <AM7/2011/12> 64
  • 65. SCHOOL STORE Copyright© 2012. Shout Communications Korea. All rights Reserved. <Naver Newscast/2011/9> <Sports Hankook/2011/9> <City Newspaper/2011/9> <AM7/2011/9> 65
  • 66. SCHOOL STORE Copyright© 2012. Shout Communications Korea. All rights Reserved. <Asia Economic Newspaper/2011/11> <Naver Newscast/2011/9> <Financial News/2011/9> 66
  • 67. KOREA FOOD EXPO 2008 Copyright© 2012. Shout Communications Korea. All rights Reserved. <eDM blasting> <KFE 2008 Homepage> <Online event promotion> 67
  • 68. PORTFOLIO PR1. 디지털가전2. 자동차3. 라이프스타일4. 음식5. 정부공공6. IT B2B Copyright©2011. Shout Communications Korea. All rights Reserved.
  • 69. CHUNNGCHEONGBUK-DO (LOCAL GOVERNMENT) Copyright© 2012. Shout Communications Korea. All rights Reserved. <Maeil Business Newspaper/2011/06> <Seoul Economic Daily/2011/04> <Kyunghyang Daily News/2011/10> <City/2011/05> 69
  • 70. Copyright© 2012. Shout Communications Korea. All rights Reserved. 70NATIONAL RESEARCH FOUNDATION (NRF)
  • 71. Copyright© 2012. Shout Communications Korea. All rights Reserved. 71NATIONAL RESEARCH FOUNDATION (NRF)
  • 72. PORTFOLIO PR1. 디지털가전2. 자동차3. 라이프스타일4. 음식5. 정부공공6. IT B2B Copyright©2011. Shout Communications Korea. All rights Reserved.
  • 73. Copyright© 2012. Shout Communications Korea. All rights Reserved. 73MICROSOFT KOREA: KOREA INNOVATION DAY
  • 74. Copyright© 2012. Shout Communications Korea. All rights Reserved. 74MICROSOFT KOREA: KOREA INNOVATION DAY
  • 75. MICROSOFT KOREA: KOREA INNOVATION DAY Copyright© 2012. Shout Communications Korea. All rights Reserved.Objectives:•빌 게이츠 퇴임 시점에 발표된 빌 게이츠의 어린 시절 에피소드와 창업 당시 동영상을 국내 인터넷 유저에게 폭넓게 노출함으로 마이크로소프트에 대한 친근한 이미지 제고Strategy:인터넷 유저의 특성에 맞는 다양한 주제별 동영상 편집을 통해 혁신의 기업 이미지를 다양한 앵글로 노출인터넷 사이트의 UCC 사이트를 포함해 블로그, 미니홈피 등 다양하게 접근Results: ( 전체 조회수 : 12,608 ):1) UCC 사이트 업로드 현황 : 총 121곳 업로드 / 조회수 : 8,5522) 블로그, 카페, 미니홈피 업로드 현황 : 총 247곳 업로드 / 조회수 : 4,056 75
  • 76. MICROSOFT KOREA: KOREA INNOVATION DAY Copyright© 2012. Shout Communications Korea. All rights Reserved. 유명 UCC 사이 당일 인기 트 메인 화면 순위 41위 동영상 노출 기록! • UCC 사이트 썬지오 초기 메인 화면 노출 • You Tube 7월 4일 ArtistSONG으로 입력한 유튜브(kr.youtube.com) 동영 상이 인기순위 41위를 기록.당일 동영상 조회수만 385회 기록 76
  • 77. Copyright© 2012. Shout Communications Korea. All rights Reserved. 77MICROSOFT KOREA
  • 78. Copyright© 2012. Shout Communications Korea. All rights Reserved. 78MICROSOFT KOREA
  • 79. Copyright© 2012. Shout Communications Korea. All rights Reserved. 79MICROSOFT KOREA
  • 80. Copyright© 2012. Shout Communications Korea. All rights Reserved. 80MICROSOFT KOREA
  • 81. Copyright© 2012. Shout Communications Korea. All rights Reserved. 81HITACHI DATA SYSTEMS
  • 82. Copyright© 2012. Shout Communications Korea. All rights Reserved. 82SAP
  • 83. Copyright© 2012. Shout Communications Korea. All rights Reserved. 83SAP
  • 84. Copyright© 2012. Shout Communications Korea. All rights Reserved. 84SAP
  • 85. Copyright© 2012. Shout Communications Korea. All rights Reserved. 85SAP
  • 86. Copyright© 2012. Shout Communications Korea. All rights Reserved. 86SAP
  • 87. Copyright© 2012. Shout Communications Korea. All rights Reserved. 87 [7/25] 디지털 타임스SAP
  • 88. Copyright© 2012. Shout Communications Korea. All rights Reserved. 88SAP
  • 89. Copyright© 2012. Shout Communications Korea. All rights Reserved. 89SAP
  • 90. Copyright© 2012. Shout Communications Korea. All rights Reserved. 90F5 NETWORKS
  • 91. Copyright© 2012. Shout Communications Korea. All rights Reserved. 91F5 NETWORKS
  • 92. Copyright© 2012. Shout Communications Korea. All rights Reserved. 92ARUBA NETWORKS
  • 93. Copyright© 2012. Shout Communications Korea. All rights Reserved. 93ARUBA NETWORKS
  • 94. Copyright© 2012. Shout Communications Korea. All rights Reserved. 94ALCATEL-LUCENT ENTERPRISE
  • 95. Copyright© 2012. Shout Communications Korea. All rights Reserved. 95SEOUL SEMICONDUCTOR
  • 96. Copyright© 2012. Shout Communications Korea. All rights Reserved. 96SEOUL SEMICONDUCTOR
  • 97. Copyright© 2012. Shout Communications Korea. All rights Reserved. 97SEOUL SEMICONDUCTOR
  • 98. Copyright© 2012. Shout Communications Korea. All rights Reserved. 98SEOUL SEMICONDUCTOR
  • 99. Copyright© 2012. Shout Communications Korea. All rights Reserved. 99SEOUL SEMICONDUCTOR
  • 100. 감사합니다Copyright©2012. Shout Waggener Edstrom. All rights Reserved.