Google中国admob战略合作总监赵旭昱_网易科技五道口沙龙

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2011年1月15日,网易科技“五道口沙龙”第三期活动,主题为“手机广告“。Google中国Admob战略合作总监赵旭昱分享了关于Admob及手机广告的发展。

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Google中国admob战略合作总监赵旭昱_网易科技五道口沙龙

  1. 1. Mobile Advertising withGoogle AdMob
  2. 2. Google AdMob Overview Leading Mobile Advertising Network 350+ billion impressions served 30+ billion impressions/month in 160+ countries Mobile Ad Solutions Text, Banner, and Rich Media ad units Full-service campaign planning, tracking and reporting AdMob in China 1300% inventory increase in past 13 months 1.3B impressions/month 3,217,605 UU/month for IOS 4,871,405  UU/Month for Android
  3. 3. AdMob is a leader in mobile advertising solutionsProduct Leadership•  Interactive rich media ad units•  Cross-platform options•  AdWhirl mediation solutionPublisher Tools•  Real time online reporting•  House ads functionality•  Server side controlsAds Inventory•  Strong relationship with top advertisers and agency•  Integration with Google Ads inventory
  4. 4. AdMob offers a wide variety of ad units•  Engaging  interac+ve  video  ads   available  on  iPhone,  iPod  touch ipad  and  Android!  •  Innova+ve  cross  pla:orm  banner   ads  a<ract  users  with  op+ons  such   as  click  to  call,  click  to  social  and   expandable  canvas  •  Combine  CPC  text  ads  and  CPM   banner  ads  to  maximize  earning   poten+al  
  5. 5. Android Ad Unit: Click to Call ©2009  AdMob,  Inc.   Confiden+al  &  Proprietary  
  6. 6. Android Ad Unit: Click to Canvas ©2009  AdMob,  Inc.   Confiden+al  &  Proprietary  
  7. 7. Search Ad Unit 2010  AdMob,  Inc.  Confiden+al  &   Proprietary  
  8. 8. Android Ad Unit: Click to Map ©2009  AdMob,  Inc.   Confiden+al  &  Proprietary  
  9. 9. Android Ad Unit: Click to Marketplace ©2009  AdMob,  Inc.   Confiden+al  &  Proprietary  
  10. 10. Android Ad Unit: Click to Mobile Web ©2009  AdMob,  Inc.   Confiden+al  &  Proprietary  
  11. 11. Android Ad Unit: Multi Panel Banner ©2009  AdMob,  Inc.   Confiden+al  &  Proprietary  
  12. 12. Android Ad Unit: Click to Video ©2009  AdMob,  Inc.   Confiden+al  &  Proprietary  
  13. 13. Interactive Interstitial Ad Unit User   App  loading   Interac4ve  ad   launches   screen  appears   overlay  opens   app  
  14. 14. Use House Ads to Promote Your Own Properties • Free  tool  enables  you  to  create  and  manage  your  own  ads   14  
  15. 15. Monetize across platforms with AdMob Mobile  leader  since  2007   SDKs  for  iPhone,  iPad,  Android,  WebOS   Text  and  image  ad  units  including   expandable  canvas  and  video             Consolidated  repor+ng  to  track   performance  
  16. 16. Thank YouXuyu  Zhao  Strategic  Partnership  Development  Director  

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