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Google中国admob战略合作总监赵旭昱_网易科技五道口沙龙
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Google中国admob战略合作总监赵旭昱_网易科技五道口沙龙

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2011年1月15日,网易科技“五道口沙龙”第三期活动,主题为“手机广告“。Google中国Admob战略合作总监赵旭昱分享了关于Admob及手机广告的发展。

2011年1月15日,网易科技“五道口沙龙”第三期活动,主题为“手机广告“。Google中国Admob战略合作总监赵旭昱分享了关于Admob及手机广告的发展。

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  • 1. Mobile Advertising withGoogle AdMob
  • 2. Google AdMob Overview Leading Mobile Advertising Network 350+ billion impressions served 30+ billion impressions/month in 160+ countries Mobile Ad Solutions Text, Banner, and Rich Media ad units Full-service campaign planning, tracking and reporting AdMob in China 1300% inventory increase in past 13 months 1.3B impressions/month 3,217,605 UU/month for IOS 4,871,405  UU/Month for Android
  • 3. AdMob is a leader in mobile advertising solutionsProduct Leadership•  Interactive rich media ad units•  Cross-platform options•  AdWhirl mediation solutionPublisher Tools•  Real time online reporting•  House ads functionality•  Server side controlsAds Inventory•  Strong relationship with top advertisers and agency•  Integration with Google Ads inventory
  • 4. AdMob offers a wide variety of ad units•  Engaging  interac+ve  video  ads   available  on  iPhone,  iPod  touch ipad  and  Android!  •  Innova+ve  cross  pla:orm  banner   ads  a<ract  users  with  op+ons  such   as  click  to  call,  click  to  social  and   expandable  canvas  •  Combine  CPC  text  ads  and  CPM   banner  ads  to  maximize  earning   poten+al  
  • 5. Android Ad Unit: Click to Call ©2009  AdMob,  Inc.   Confiden+al  &  Proprietary  
  • 6. Android Ad Unit: Click to Canvas ©2009  AdMob,  Inc.   Confiden+al  &  Proprietary  
  • 7. Search Ad Unit 2010  AdMob,  Inc.  Confiden+al  &   Proprietary  
  • 8. Android Ad Unit: Click to Map ©2009  AdMob,  Inc.   Confiden+al  &  Proprietary  
  • 9. Android Ad Unit: Click to Marketplace ©2009  AdMob,  Inc.   Confiden+al  &  Proprietary  
  • 10. Android Ad Unit: Click to Mobile Web ©2009  AdMob,  Inc.   Confiden+al  &  Proprietary  
  • 11. Android Ad Unit: Multi Panel Banner ©2009  AdMob,  Inc.   Confiden+al  &  Proprietary  
  • 12. Android Ad Unit: Click to Video ©2009  AdMob,  Inc.   Confiden+al  &  Proprietary  
  • 13. Interactive Interstitial Ad Unit User   App  loading   Interac4ve  ad   launches   screen  appears   overlay  opens   app  
  • 14. Use House Ads to Promote Your Own Properties • Free  tool  enables  you  to  create  and  manage  your  own  ads   14  
  • 15. Monetize across platforms with AdMob Mobile  leader  since  2007   SDKs  for  iPhone,  iPad,  Android,  WebOS   Text  and  image  ad  units  including   expandable  canvas  and  video             Consolidated  repor+ng  to  track   performance  
  • 16. Thank YouXuyu  Zhao  Strategic  Partnership  Development  Director