ITT 11-3-09 presentation


Published on

Presentation subject is how digital media is changing the way radio broacast does business.

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

ITT 11-3-09 presentation

  1. 1. Wendy Taylor Digital Sales Manager CBS Radio Orlando Phone: 407-919-1348 E-Mail:
  2. 2. CBS Radio Television Outdoor
  3. 3. CBS Radio Owns radio stations in 29 markets across the United States Owns three radio stations in Orlando: WOMX – Mix 105.1 FM WOCL – Sunny 105.9 FM WJHM – 102 Jamz FM
  4. 4. How Do Advertisers Use Radio? <ul><li>Radio Commercials </li></ul><ul><li>Radio Station's Website </li></ul><ul><li>Station Events </li></ul>
  5. 5. Client Opportunities on Websites Online Streaming Commercials When commercial plays a synchronized banner appears
  6. 6. Client Opportunities on Websites Branding on streaming player Client banner is fixed in streaming player
  7. 7. Client Opportunities on Websites Online Videos When streaming player is activated the video Pre-Roll launches
  8. 8. Client Opportunities on Websites Digital Endorsements Bobby Smith - Mix 105.1 on-air personality endorsing AT&T
  9. 9. Client Opportunities on Websites E-Mail Newsletters Weekly newsletters are sent to listeners, databases range from 8,000 – 13,000 Client advertisement
  10. 10. Client Opportunities on Websites Rotating Banner Ads These are run of site banners can link to clients website. Clients can pay a premium to have their fixed on certain pages of the radio station website
  11. 11. CBS Radio Has Expanded Its Reach In June, 2008 CBS Radio launched an exclusive agreement with AOL Radio to offer advertisers the opportunity to reach listeners across the world. In January 2009, CBS Radio launched their agreement with Yahoo! Radio to also offer advertisers the opportunity to reach listeners world-wide Geo-targeting is used to effectively run a campaign across markets
  12. 12. Create a partnership with the #1 Online Radio Company in the World CBS Radio + AOL Radio + Yahoo Music deliver nearly 500,000,000 monthly impressions.
  13. 13. Advertisers can target the entire country with 29 CBS markets, AOL and Yahoo!
  14. 14. Geotargeting We can harness the power of greater distribution with the ability to serve different ads within the same stop sets depending on the location of the user.
  15. 15. Like the distribution for CBS Radio stations across AOL platforms… 400+ streaming stations
  16. 16. The Y! Music Player 150 stations There is distribution of CBS Radio stations across Yahoo! platforms
  17. 17. <ul><li>An iPhone application has been created </li></ul><ul><li>Search for stations by genre, location (manual or GPS) or brand (Y! or CBS) </li></ul><ul><li>Set favorites </li></ul><ul><li>Send stations to friends </li></ul><ul><li>E-commerce available for all songs </li></ul>As well as distribution across Apple devices
  18. 18. How Does This Relate To You? As technology changes the face of advertising, broadcasting organizations will need to offer advertising products that are cutting edge and in essence are obtrusive in the viewers lives. With these changes bring the need for companies to hire people who have a background in graphics, video, animation. Examples of this include: Video applications Digital billboards Animated graphics Digital Billboard on I-4 near Fairbanks Avenue exit
  19. 19. <ul><li>Receive Accurate and thorough documentation confirming execution at end of campaign </li></ul>Performance Monitoring
  20. 20. My Contact Information: Phone: 407-919-1348 E-mail: [email_address] Linkedin: Facebook: Twitter: