About Wendy is co-founder and CEO of Moonfruit, the UK’s leading DIY website and online shop builder for SMB’s to publish on web, mobile and social platforms. Design and community is at the heart of the Moonfruit brand.
Moonfruit was acquired in 2012 by Hibu plc (formerly Yell Group) in a $37m deal as an important step in its transformation to a leading global digital services provider and local eMarketplace.
Moonfruit was launched with VC funding in 2000 along with co-founders Joe White and Eirik Pettersen. The business collapsed in the dotcom crash and then bootstrapped, self-funding innovation until raising $2.4m from Stephens (US) and Silicon Valley-based 500 Startups in Sept 2010.