Monday, July 8, 13
BLACK PINE
CALIFORNIA COAST
PINOT NOIR
“I believe the California Coast is the best
place in the world to make Pinot Noir.
...
PINOT NOIR’S
SWEET SPOT
Our Black Pine hits Pinot Noir's Sweet
Spot with complexity, nuance and the
lush mouthfeel that ma...
SYNERGY
RESTAURANTS & WINE
Roger Roessler spent more than 40 years
creating and growing restaurants. As fine
wine became mo...
ROESSLER
CELLARS
PINOT CREDIBILITY
In 2000, Roger and his brother Richard created
Roessler Cellars and began crafting sing...
With the goal of taking the Roessler label to the next
level, Roger and Richard agreed to merge that label
into Hall Wines...
BLACK PINE’S SUCCESS BY THE NUMBERS
PINOTREPORT
f o r p e o p l e p a s s i o n a t e a b o u t w e s t e r n p i n o t n ...
BLACK PINE
MEANS
PINOT NOIR!
Originating in France, the grape variety Pinot
Noir got its name because the first Pinot Noir
...
OURTARGET
Monday, July 8, 13
Marketing Approach... Shareable!
Social - networked social platforms for sharable experiences.
Mobile - optimized web and ...
SINGLE
VINEYARDS
THE BIG 4
BLACK PINE
BLACKPINE
BLACKPINE
BLACKPINE
Monday, July 8, 13
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R2 Wine Presentation

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An overview of R2 Wine Company's history and approach.

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R2 Wine Presentation

  1. 1. Monday, July 8, 13
  2. 2. BLACK PINE CALIFORNIA COAST PINOT NOIR “I believe the California Coast is the best place in the world to make Pinot Noir. I’ve spent the last 14 years crafting lush and complex Pinots from some of the best vineyards up and down the coast. That journey has brought me to this place, to this wine. Black Pine means Pinot Noir.” – Roger Roessler, Founder Monday, July 8, 13
  3. 3. PINOT NOIR’S SWEET SPOT Our Black Pine hits Pinot Noir's Sweet Spot with complexity, nuance and the lush mouthfeel that makes Pinot Noir so special. It’s the perfect wine for everything from burgers and a casual evening at home to a warm, inviting cassoulet and a romantic dinner for two. Monday, July 8, 13
  4. 4. SYNERGY RESTAURANTS & WINE Roger Roessler spent more than 40 years creating and growing restaurants. As fine wine became more of an emphasis in those restaurants, Roger found himself becoming more and more interested in wines and winemaking. One of those restaurants, the Swiss Hotel in Sonoma, drew him to make his permanent home in wine country in the 1990s. Once he got there, it wasn’t long before his dream of making wine became a reality. Monday, July 8, 13
  5. 5. ROESSLER CELLARS PINOT CREDIBILITY In 2000, Roger and his brother Richard created Roessler Cellars and began crafting single vineyard and appellation blended Pinot Noirs from selected vineyards up and down the California Coast. Over the next decade, they applied what they had learned from years of tasting, working with growers and developing their own vineyards – one in Annapolis in far northern Sonoma County, one at the western edge of Carneros in Sonoma Valley and one in Anderson Valley. The brothers garnered a dedicated following for their texture-driven, delicious and expressive small-lot Pinot Noirs. Monday, July 8, 13
  6. 6. With the goal of taking the Roessler label to the next level, Roger and Richard agreed to merge that label into Hall Wines of Napa Valley and created their current wine venture, R2 Wine Company. In the years that followed, Roger found that although he loved the complexity and individuality that vineyard designated Pinots offered, he increasingly enjoyed the consistency and wider appeal of appellation blended Pinot Noirs and really loved the process of creating these blends. Their predictability and broader palate appeal also made these blends far easier to pair with food. He began to focus more on these blends at Roessler Cellars, but his epiphany with these wines came with his creation of Black Pine Pinot Noir. R2 WINE CO. THE BLACK PINE JOURNEY Monday, July 8, 13
  7. 7. BLACK PINE’S SUCCESS BY THE NUMBERS PINOTREPORT f o r p e o p l e p a s s i o n a t e a b o u t w e s t e r n p i n o t n o i r ISSUE NO. 86 www.pinotreport.com RELEASE DATE: 4/15/13 PINOTREPORT SMART BUY! "Lush and silky…" R2 Wine Company Pinot Noir California Black Pine 2011 Deep ruby color; ripe, bright cherry aromas with rich, spicy notes; complex, rich lush cherry flavors with vanilla, spice and earth notes; lush, silky texture; good structure and balance; long finish. Lush, silky Pinot with terrific balance. Grilled pork chops would be great with this. 871 cases made $26 Score: 93 PINOTREPORT for people passionate about western pinot noir Greg Walter Editor and Publisher Patrick Mullane Contributing Editor PinotReport (ISSN 1539-5197) is published monthly by PinotReport LLC, PO Box 2051, Sonoma, CA 95476. All contents Copyright © 2013 PinotReport LLC. All Rights Reserved. Short passages may be quoted without permission if proper credit is given to PinotReport. To Subscribe Subscriptions to PinotReport are available at the rate of $75 for one year (online) and $125 for one year (print). To subscribe, visit www.pinotreport.com. About Our Tastings We taste wine in flights of usually no more than 12 wines. All tasting unless otherwise noted is done blind by the Editor. The tasting coordinator (who does not taste) arranges and bags all wines, which are then scored and comments recorded before bags are removed. Our tastings are done under controlled, consistent conditions. Here is PinotReport’s 100-point scale: 96-100 SUPERIOR; it doesn’t get better. 90-95 OUTSTANDING; approaching the best 86-89 ABOVE AVERAGE; a good Pinot. 80-85 AVERAGE; OK if it’s all you have. 60-79 BELOW AVERAGE; not recommended. 50-59 UNDRINKABLE. PinotReport / Issue #86 1 Email: gswalter@pinotreport.com 93 87 Gold Monday, July 8, 13
  8. 8. BLACK PINE MEANS PINOT NOIR! Originating in France, the grape variety Pinot Noir got its name because the first Pinot Noir grape clusters resembled the shape of the pine cones from the Black Pine tree indigenous to southern France. “Black Pine” seemed to Roger to be a fitting name for the wine he wanted to immediately evoke the image and flavor of “Pinot Noir” to wine lovers everywhere. Monday, July 8, 13
  9. 9. OURTARGET Monday, July 8, 13
  10. 10. Marketing Approach... Shareable! Social - networked social platforms for sharable experiences. Mobile - optimized web and applications for ease of use and purchase. Digital - location and demo targeted digital ads that enhance experience. Exceptional UX - every touch point from the tasting room the labels themselves will offer an exceptional and sharable user experience. Monday, July 8, 13
  11. 11. SINGLE VINEYARDS THE BIG 4 BLACK PINE BLACKPINE BLACKPINE BLACKPINE Monday, July 8, 13

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