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Trends in Craft
 

Trends in Craft

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Trends and forecasting in the craft and decorative arts business sector. Lecture by Wendy Rosen for The Arts Business Institute 2009

Trends and forecasting in the craft and decorative arts business sector. Lecture by Wendy Rosen for The Arts Business Institute 2009

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  • If you thought I’d get up here and “whisper green chairs or candles you might be really disappointed in this workshop. To be successful, your designs must work always come from your soul... not from a Montgomery Wards catalog. But identifying trends will allow you to maximize the salability of your work will have in the marketplace.

Trends in Craft Trends in Craft Presentation Transcript

  • Marketplace Trends Arts Business Institute
  • When to Jump
    • Timing
    • Audience
    • Demographics
    • Psychographics
  • No Yes
  • Where does it go?
    • Shelf
    • Table
    • Pedestal
    • Floor
    • Kitchen Counter
    • Bath Counter
    • Cabinet
  • Fad, Fashion or Trend?
  • Fads Defined
    • Temporary
    • Product Specific
    • Design
  • Who Collects?
  • Collector Statistics
    • HHI 300,000+
    • Home 500,000+
    • Multiple Home owners
    • 70% Masters Degree
    • Gardening Interest
    • Philanthropic
    • Museum Members
    • Travel
    • Culture Vultures
  • What is American Style?
    • Traditional
    • Contemporary
    • Transitional
    • High Energy
    • High Color
    • Enthusiasm
  • Economic Trends
    • Supply/Demand
    • Wealth Trends
    • New Home Starts
    • DIY
    • Credit vs Debt
    • Recessions
  • Future Predictions
    • Art Branding
    • 2) Generational Transition
    • 3) Collector Club Growth
    • 4) Artist Owned Galleries
    • & Public Studios
  • Our Slice of the Pie
    • Design for….
    • 2% of the population.
    • the well-educated, well-traveled and well-heeled.
    • They want things that are unique and different.
  • Where Trends Begin
    • Movies
    • Television
    • Fashion to Décor
    • Museum blockbusters
  • Adding Value
    • Spiritual
    • Message
    • Maker
    • Material
    • Function
    • Rarity
    • Originality
  • The Gift Marketplace…
    • Under $25,
    • Under 25 years
    • Global market
    • 95% Imports
    • Knock-Offs
    • Reps vs Makers
  • The Handmade Gift
    • $125 Average Retail
    • Meaning & Message
    • Intimate connection
    • Honoring
    • Non-Comparable price
    • Unique
    • Future Heirloom
    • Personally selected
  • Gifts to Ourselves… Our Home
    • Time
    • Space
    • Individuality
    • Values and beliefs
    • Self-expression
  • What’s Your Style?
    • Culture
    • Education
    • Family Background
    • Your Beliefs
    • Skills
    • Message
    • Regional Style
    • Life Experiences
  • The Economics of Xmas
    • Oct thru Dec = 40%
    • 58% of Americans not cutting back on Xmas.
    • Sales depend on the calendar… how many Saturdays between Thanksgiving and Xmas.
    • When is Chanukah?
    • Gift card growth 48B
  • What’s In…
    • 1) Eco Pro-Earth
    • 2) Family
    • 3) Sharing Values
    • 4) Diversity
    • 5) Individualism
    • 6) Escapism
    • 7) Humor
    • 8) Beauty
    • 9) Nesting
    • 10) Patriotism
  • What’s Out…
    • 1) Representational animals.
    • 2) Common fruits & vegetables.
    • 3) Hobby craft style
    • 4) Molded collectibles
    • 5) Generic pets
    • 6) Any style found at WalMart or Hallmark.
  • Creating Demand / Fill Needs
    • Outside the norm
    • Tribal groups
    • Artistic
    • Multi-Cultural
    • High-Tech talkers
    • Big Ticket buyers
    • Squeezed for time
  • Telling Your Story… … or Pushing Your Brand
    • Hang Tags
    • Studio Blog
    • Personal Appearances
    • Co-op Adv
    • Trunk Shows
    • Post Cards
    • Facebook
    • Twitter
  • Craft History
    • Post Civil War
    • Industrial Exchanges
    • Settlement Houses
    • Post WW2 - College
    • Post Vietnam -College
    • Main Street
    • 14 Billion Craft Sales
    • DIY Scene