AmericanStyle Our mission, our partners and the process of how we inspire new collectors…

Our Purpose To stabilize an otherwise fragile marketplace for art and fine craft by facilitating the creation and growth of new enthusiastic collectors. To achieve this mission requires us to embrace all visual arts businesses and organizations. We are more than a magazine… more than a website… we provide the framework for arts community success.

Our Purpose To stabilize an otherwise fragile marketplace for art and fine craft by facilitating the creation and growth of new enthusiastic collectors. To achieve this mission requires us to embrace all visual arts businesses and organizations. We provide… more than a magazine… more than a website… we increase your sales and provide the framework success in your arts community.

The Plan Rosen Media 2009 AmericanStyle’s format provides established top collectors with an inside view of other collectors passions and their environments while at the same time educating and nurturing new collectors and enthusiasts about the passion of collecting. Paul Stankard Quote here…

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Features- Collectors & Artists Feature stories are written in a “feature style” avoiding the critical or academic tone. They designed to be readable and inspirational spotlighting top collectors in their homes and artists in their studios. A list of featured collectors is listed on www.AmericanStyle.com

City Arts Tour & Arts Walks Rosen Media 2009 Collectors tell us these features are the biggest reason they keep back issues of AmericanStyle is for future travel. Designed to be convenient resources for collectors who are always looking for their next collecting adventure. In addition, AmericanStyle partners with collectors groups to create group arts tours. For a list of upcoming featured cities go to www.AmericanStyle.com

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Top Arts Destinations Issue Rosen Media 2009 Each spring thousands of our readers and collectors tell us about their favorite arts destinations. Over the past decade the contest has grown to a national media event covered by more than 400 newspapers, magazines and television networks. Winning cities are offered an official “Presentation to the Mayor” press event at a local gallery. Throughout the year our website provides detailed lists of galleries for every city. A list of this years Top Arts Destinations can be found on www.AmericanStyle.com/Top25

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Emerging Artists Issue Rosen Media 2009 Our Emerging Artists special issue could not be accomplished each year without the advice and help of the galleries and curators that we work with on a daily basis. “ Just a day after receiving my issue of American Style with an ad I ran, my phone began ringing with calls from galleries. Three weeks later it has not stopped yet!” -Kathleen Elliot

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Top Fairs & Festivals Issue Rosen Media 2009 While most of AmericanStyle is targeted to the established collector our Fairs & Festivals issue is the perfect conduit for creating new young collectors. Today these collectors are purchasing $500 objects… with the proper nurturing tomorrow they’ll splurge on $5000+ objects.

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Fall Arts Preview Rosen Media 2009 With bonus distribution at all the major fall museum, auctions and gala events … the Fall Preview issue provides collectors with their “social calendar”

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Reader Profile Rosen Media 2009 Affluence Factors 20% Top USA Wealth Zip codes 48% Art Gallery Customers 5% Career Professional Artists 25% $350,000+ Household Income 60% $500,000+ Home Value 30% Overlap 2 or more categories Professional Background 40% Executive/CEO 15% Attorneys 5% Art Gallery Owners/Curators 20% Retired 6% Political Officials (Senators, Governors, Mayors) Geographic Distribution 38% Westcoast 46% Eastcoast 16 % Mid-America Top Collecting Interests 42% Art Jewelry 27% Glass Sculpture 19% Ceramic Art 14% Wearable Art/Fiber

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Distribution Rosen Media 2009 Affluence Factors 28% Art Gallery Customers 30% Paid Subscribers 20% Museum/Org Members 25% Bookstores and Newsstands Bonus Distribution Art Museum Donors City Government Officials State Government Officials US Senators US Representatives Top Auction & Exhibition Events Partners (Partial List) Fuller Museum, Racine Art Museum, Los Angeles Contemporary Art Museum, Guggenheim Museum,

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Partners Fuller Craft Museum Racine Art Museum Los Angeles Contemporary Museum Guggenheim Museum Smithsonian Museum American Art Glass Collectors Friends of Fiber Art Soc of American Quilt Artists