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  • 1. 12 LinkedIn Starter Tips Written by Wendy P. Greene
  • 2. 1. Update your profile
    • Ensure your profile is updated, complete with a photo that reflects the image you want to represent your brand.
    • If credentials are important in your line of business, include them next to your name.
  • 3. 2. Showcase your expertise
    • Under your name, showcase what your expertise is. This may be your title, but if your title doesn’t clearly explain what it is you do, use this area to make it clear.
  • 4. 3. Increase traffic to your website or blog
    • Under “Websites” click on “edit” and choose “other.” Enter the name of your company, followed by the website address. This will display your company’s name to viewers upfront.
  • 5. 4. Link Twitter to LinkedIn
    • Under “Twitter” enter yours or your company’s Twitter handle to allow tweets from your Twitter account to appear on your LinkedIn account for more contacts to see.
    • However, depending on your strategy for LinkedIn and Twitter, you may not want the same content appearing in both places.
  • 6. 5. Get social!
    • Post a comment, ask a question, post a job or a link to an interesting article on your Home page (top of page, beside your photo). Do this on a regular basis to connect to others and keep your account active.
  • 7. 6. Look to connect
    • Regularly scan the people listed in the “People You May Know” section (top right corner of the Home page) for familiar faces to add to your network.
    • The list changes constantly, so regular scanning is recommended.
  • 8. 7. Upload a presentation
    • In the “Applications” section, upload any presentations you have that communicate your message, in the “SlideShare” application (like I did with this one!).
    • If you don’t immediately see SlideShare, search for it in the Applications search section.
  • 9. 8. Recommend + get recommended
    • Are you connected to a person who provided an awesome product or service? Provide a recommendation – they will appreciate it.
    • Similarly, feel free to ask for recommendations from connections you’ve provided outstanding business to.
  • 10. 9. Get social again
    • Search for alumni, industry, or professional groups to join (top right corner).
    • Join the groups and participate in the conversations. This is a great way to meet others in your field and to position yourself as an expert. Regular participation is recommended.
  • 11. 10. Start a group
    • Once you get comfortable with LinkedIn, you may consider creating your own group around an industry or topic and invite your contacts to join!
    • Posting questions to your group on a weekly basis will help get a conversation going.
  • 12. 11. Add an event
    • Publish an upcoming event on your profile, for all your connections to view.
    • Go into “Events” and click on “Add an Event.”
  • 13. 12. Ask for help
    • If you click on “More” at the top of your Home page, you will find more resources on LinkedIn under “Learning Center.”
    • Help is there – use it!
    • Good luck and have fun!