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Internet marketing channels and trends

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Online marketing is no longer just about managing websites - it's about managing many social media channels. What should marketers consider, for different channels? What are the advantages and risks? …

Online marketing is no longer just about managing websites - it's about managing many social media channels. What should marketers consider, for different channels? What are the advantages and risks? A guest lecture I gave at the University of Canberra in Sep 2010

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  • How do you see your future role, in working with these various channels?
  • Transcript

    • 1. Internet marketing More than a good website Wendy Pang Web Project Manager Attorney-General’s Department
    • 2. AGD channels
      • Over 30 websites
        • Family Relationships Online
        • Film Classification Board
        • National Security
        • Emergency Management
      • No official Facebook, Twitter or blog yet
      • Official YouTube
      • Recognised LinkedIn group
    • 3. Which channel? http://www.marketingpilgrim.com/wp-content/uploads/2010/08/CMO-SOCIAL-LANDSCAPE-R5.jpeg
    • 4. Facebook business page
      • 9,186,300 people like this!
    • 5. Twitter for customer service
    • 6. Twitter for reputation management
    • 7. YouTube – viral ads
      • 19,724,107 views
      http://www.youtube.com/watch?v=owGykVbfgUE
    • 8. Your customers need to find your website
      • Organic
        • Organic search
        • Word of mouth (social media)
      • Controlled
        • Search engine optimisation (SEO)
        • Advertisements
        • Driving traffic
        • Word of mouth
    • 9. Word of mouth – social media
      • Blogs
      • Facebook
      • Twitter
    • 10. Twitter drives traffic
      • Generates excitement
      • Lead people to your website
      • Paid promos
    • 11. Advertisements
      • Google Adwords
      • Facebook social ads
      • Twitter paid promotions
      • YouTube ads
    • 12. Facebook social ads Source: Facebook. Graphic from Nielsen
      • Facebook Ads Manager
    • 13. Search engine optimisation - SEO
      • Google
        • 87% Australian searches
        • Google Adwords
    • 14. Google Analytics
      • Measure campaigns
      • Set goals
      • See trends
      http://sixrevisions.com/website-management/search-analysis-with-google-analytics/
    • 15. Measure everything
      • How successful is your
      • market funnel?
      http://www.lunametrics.com/blog/2010/06/04/segment-goal-funnel-google-analytics
    • 16. Measure blog traffic http://wordpress.org/extend/plugins/google-analytics-for-wordpress/stats/
    • 17. Trend: Realtime
      • www.google.com/realtime
    • 18. Google Realtime
      • Trend graph
    • 19. Trend: Localisation
      • Google Maps – claim your business location
      • iPhone
    • 20. Trend: iPhone
      • How well does your website work on an iPhone?
      • Localisation – mobile search
    • 21. Which channel for what? http://www.marketingpilgrim.com/wp-content/uploads/2010/08/CMO-SOCIAL-LANDSCAPE-R5.jpeg
    • 22. Questions?
      • Wendy Pang
      • www.delicious.com/wendyp5