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Internet marketing More than a good website Wendy Pang Web Project Manager Attorney-General’s Department
AGD channels <ul><li>Over 30 websites </li></ul><ul><ul><li>Family Relationships Online </li></ul></ul><ul><ul><li>Film Cl...
Which channel? http://www.marketingpilgrim.com/wp-content/uploads/2010/08/CMO-SOCIAL-LANDSCAPE-R5.jpeg
Facebook  business page <ul><li>9,186,300 people like this! </li></ul>
Twitter for customer service
Twitter for reputation management
YouTube – viral ads <ul><li>19,724,107 views </li></ul>http://www.youtube.com/watch?v=owGykVbfgUE
Your customers need to find your website <ul><li>Organic </li></ul><ul><ul><li>Organic search </li></ul></ul><ul><ul><li>W...
Word of mouth – social media <ul><li>Blogs </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul>
Twitter drives traffic <ul><li>Generates excitement </li></ul><ul><li>Lead people to your  website </li></ul><ul><li>Paid ...
Advertisements <ul><li>Google Adwords </li></ul><ul><li>Facebook social ads </li></ul><ul><li>Twitter paid promotions </li...
Facebook social ads Source: Facebook. Graphic from Nielsen <ul><li>Facebook Ads Manager </li></ul>
Search engine optimisation - SEO <ul><li>Google  </li></ul><ul><ul><li>87% Australian searches </li></ul></ul><ul><ul><li>...
Google Analytics <ul><li>Measure campaigns </li></ul><ul><li>Set goals </li></ul><ul><li>See trends </li></ul>http://sixre...
Measure everything <ul><li>How successful is your  </li></ul><ul><li>market funnel? </li></ul>http://www.lunametrics.com/b...
Measure blog traffic http://wordpress.org/extend/plugins/google-analytics-for-wordpress/stats/
Trend: Realtime <ul><li>www.google.com/realtime </li></ul>
Google Realtime <ul><li>Trend graph </li></ul>
Trend: Localisation <ul><li>Google Maps – claim your business location </li></ul><ul><li>iPhone </li></ul>
Trend: iPhone <ul><li>How well does your website work on an iPhone? </li></ul><ul><li>Localisation – mobile search </li></ul>
Which channel for what? http://www.marketingpilgrim.com/wp-content/uploads/2010/08/CMO-SOCIAL-LANDSCAPE-R5.jpeg
Questions? <ul><li>Wendy Pang </li></ul><ul><li>www.delicious.com/wendyp5 </li></ul>
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Internet marketing channels and trends

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Online marketing is no longer just about managing websites - it's about managing many social media channels. What should marketers consider, for different channels? What are the advantages and risks? A guest lecture I gave at the University of Canberra in Sep 2010

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  • How do you see your future role, in working with these various channels?
  • Transcript of "Internet marketing channels and trends"

    1. 1. Internet marketing More than a good website Wendy Pang Web Project Manager Attorney-General’s Department
    2. 2. AGD channels <ul><li>Over 30 websites </li></ul><ul><ul><li>Family Relationships Online </li></ul></ul><ul><ul><li>Film Classification Board </li></ul></ul><ul><ul><li>National Security </li></ul></ul><ul><ul><li>Emergency Management </li></ul></ul><ul><li>No official Facebook, Twitter or blog yet </li></ul><ul><li>Official YouTube </li></ul><ul><li>Recognised LinkedIn group </li></ul>
    3. 3. Which channel? http://www.marketingpilgrim.com/wp-content/uploads/2010/08/CMO-SOCIAL-LANDSCAPE-R5.jpeg
    4. 4. Facebook business page <ul><li>9,186,300 people like this! </li></ul>
    5. 5. Twitter for customer service
    6. 6. Twitter for reputation management
    7. 7. YouTube – viral ads <ul><li>19,724,107 views </li></ul>http://www.youtube.com/watch?v=owGykVbfgUE
    8. 8. Your customers need to find your website <ul><li>Organic </li></ul><ul><ul><li>Organic search </li></ul></ul><ul><ul><li>Word of mouth (social media) </li></ul></ul><ul><li>Controlled </li></ul><ul><ul><li>Search engine optimisation (SEO) </li></ul></ul><ul><ul><li>Advertisements </li></ul></ul><ul><ul><li>Driving traffic </li></ul></ul><ul><ul><li>Word of mouth </li></ul></ul>
    9. 9. Word of mouth – social media <ul><li>Blogs </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul>
    10. 10. Twitter drives traffic <ul><li>Generates excitement </li></ul><ul><li>Lead people to your website </li></ul><ul><li>Paid promos </li></ul>
    11. 11. Advertisements <ul><li>Google Adwords </li></ul><ul><li>Facebook social ads </li></ul><ul><li>Twitter paid promotions </li></ul><ul><li>YouTube ads </li></ul>
    12. 12. Facebook social ads Source: Facebook. Graphic from Nielsen <ul><li>Facebook Ads Manager </li></ul>
    13. 13. Search engine optimisation - SEO <ul><li>Google </li></ul><ul><ul><li>87% Australian searches </li></ul></ul><ul><ul><li>Google Adwords </li></ul></ul>
    14. 14. Google Analytics <ul><li>Measure campaigns </li></ul><ul><li>Set goals </li></ul><ul><li>See trends </li></ul>http://sixrevisions.com/website-management/search-analysis-with-google-analytics/
    15. 15. Measure everything <ul><li>How successful is your </li></ul><ul><li>market funnel? </li></ul>http://www.lunametrics.com/blog/2010/06/04/segment-goal-funnel-google-analytics
    16. 16. Measure blog traffic http://wordpress.org/extend/plugins/google-analytics-for-wordpress/stats/
    17. 17. Trend: Realtime <ul><li>www.google.com/realtime </li></ul>
    18. 18. Google Realtime <ul><li>Trend graph </li></ul>
    19. 19. Trend: Localisation <ul><li>Google Maps – claim your business location </li></ul><ul><li>iPhone </li></ul>
    20. 20. Trend: iPhone <ul><li>How well does your website work on an iPhone? </li></ul><ul><li>Localisation – mobile search </li></ul>
    21. 21. Which channel for what? http://www.marketingpilgrim.com/wp-content/uploads/2010/08/CMO-SOCIAL-LANDSCAPE-R5.jpeg
    22. 22. Questions? <ul><li>Wendy Pang </li></ul><ul><li>www.delicious.com/wendyp5 </li></ul>
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