First steps for your non profit social media campaign

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  • Welcome to Blogging for Non-Profits presented by Team4 Social Media Marketing Group. Team4 works with non-profit organizations to help them develop a strategic plan for using social media. Social media can demonstrate to the world your purpose, mission, and accomplishments.
  • There is a lot to consider when developing a plan to launch a social media campaign. What demographic do we want to reach? Who is our donor target market?How can we establish “conversation opportunities”?How will we deploy our content?How will we analyze our success?Where do we start?
  • We believe that having a blog is crucial to social media marketing success and is the beginning and end of the social media lifestream Your blog should be accessible from the homepage of your website. The content of your blog can be shared to your other social media profiles such as Facebook, Twitter, LinkedIn, YouTube, and Flickr with clickable links that drive visitors back to the your site. This is where visitors can then review the content in its entirety. The top rated blogging sites are:WordpressTypePadSquarespaceBlogger
  • How far can you reach with social media? The numbers are climbing every day as more people are getting connected. Smart phone usage has increased so people have internet access constantly. If you give your followers valuable content, and give them options to share the content, then your visibility on social media will grow.
  • Here is an illustration of how your blog is the hub of your social media marketing. Connecting your blog to your website increases your search engine optimization. You own the content on your blog, so you will want to attract new people to your website when they see content and links on other social media. This is referred to as “Outgoing Content”.
  • Another way to increase your visibility is to include content from outside of your blog or “Incoming Content”. You can incorporate embedded videos, photos, and widgets from sites like Youtube or Instagram into your blog. When visitors click on this content, they reach your extended web presence on another site.
  • World Vision has made great use of a blog which you can see prominently on their website homepage. Let’s take a look at the blog.
  • Right click on picture – select “Open hyperlink” and then click on the start arrow in the middle of the screen. Let the video run. When finished exit out of the screen.
  • So what is the strategic process? We’ll look at the four strategies for a well-rounded social media marketing plan for non-profits.
  • This is where you want to focus on your mission. What separates your non-profit from the others? What do you want the world to know about you and what would it mean if they did? Think about how you will collect the information for your blog. Will you have one person blogging or will you accept content from other employees. Who will manage this?Your blog should share relevant news and updates but offer a variety of content. Think of your blog as a diet of information for your audience. Blog post don’t always have to be specific to your expertise or even your industry. Addressing problems the customer may have and how to solve it is a key to keeping your readers coming back. Try to use content created by others about half of the time.
  • To acquire followers and donors, start with your raving fans, employees, volunteers, and donors. As they become engaged in the campaign, they will share your stories and bring in new people to the ranks.
  • The infrastructure that you create is crucial to attract and drive visitors to your website and potentially become donors. This will be the landing page where you can collect information about them through things like newsletter sign-ups, a donation, an event registration, or a product purchase. There should be a system in place to automate this information into a marketing database.
  • A recent example of the ability to convert your objectives to reality is the re-election of President Obama. He connected with millions of people via many social networks. Your content should inspire others to share it widely.
  • What’s next? We hope you enjoyed this webinar and will make plans to join us for our second installment on Automation Logistics which will show you how to pre-program automated responses to hits on your social media.We’d like to know what you thought of this presentation, so please take a moment to fill out our online survey. In return, we will send you the whitepaper “Strategic Social Media Marketing for Non-Profits”.Thank you for attending this presentation by Team4.

Transcript

  • 1. Blog Pin PostFirst Steps for Your Non-Profit Social Media Campaign 1
  • 2. • What demographic do we want to reach? • Who is our donor target market? • How can we establish “conversation opportunities”? • How will we deploy our content? • How will we analyze our success? • Where do we start? 2
  • 3. • Crucial to social media marketing success• Start and end of the social media lifestream• Accessible from your website’s homepage 3
  • 4. Youtube 4 billion views per dayFacebook 1 billion users; 600 million mobile usersTwitter 500 million total usersGoogle+ 400 million registered usersGmail 287 million usersLinkedIn 175 million usersTumblr 150 million usersInstagram 100 million registered users, 4 billion photos 5
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  • 9. A content management processA method for acquiring followers and donorsAn infrastructure to distribute and collect conversationsAn ability to proactively follow through to convert your business objectives 10
  • 10. A content management process 11
  • 11. A content management processA method for acquiring followers and donors 12
  • 12. A content management processA method for acquiring followers and donorsAn infrastructure to distribute and collect conversations 13
  • 13. A content management processA method for acquiring followers and donorsAn infrastructure to distribute and collect conversationsAn ability to proactively follow through to convert your business objectives 14
  • 14. Make plans to attend the next web presentation “If-Then-Else” Automation Logistics for Non-profitsFill out our survey to receive a copy of the whitepaper “Strategic Social Media Marketing for Non-Profits” by Big Dog Innovations 15