“if we want to mobilize people to protect the environment, it’s less effective to issue dire warnings than to organize campaigns that tap people’s sense of pride in their heritage. DAVID BORNSTEINWednesday, February 13, 13
my tips for social stories 1. be visual/look beautiful / IMAGINATIVE 2. become more meaningful as you are shared / ITERATIVE 3. make room for the voices of your audience / COLLABORATIVE 4. create open data in the wild/ACCOUNTABLEWednesday, February 13, 13
Web participation moving from a right to a necessity. Customers and audiences go from merely social to fully engaged - whatever that means. Democratization of media continues, meaning creation is handled by the majority. Everything is 3D, virtual, & reality is augmented. Data is integrated, layered, accessible.Wednesday, February 13, 13
“ When does media matter most and in what ways? The question – or questions – comes down to impact. What does impact actually look like on the audiences media- makers hope to reach? Dan SchnurWednesday, February 13, 13
whatruwaitingfor.comWednesday, February 13, 13
“ Tackling urgent issues of our time requires new models of dynamic collaboration. We must understand this moment and this opportunity to leverage the new platforms for co-creating innovation and open-sourcing social change, or build what we need ourselves. Our future capacity to action the data at our ﬁngertips will depend on our ability to combine the metrics with compelling and coherent narrative and to ritualize the communication.Wednesday, February 13, 13
Data in Action IDENTIFY goals FIND the story (content and framework) LEVERAGE the creative potential of the crowd ESTABLISH connections, build the network RESIST traditional, overtold narratives USE open innovation models to identify powerful ideas, wherever they are. BE technology agnostic until the platform emerges CRAFT in collaboration with others. TAKE risks SHARE widely, all versions COLLECT the data GLEAN insights and tell people about them. ACT, ritualize, change things... START againWednesday, February 13, 13
TOWNS, STORY THREADS, MEDIA TYPES, THEMES Far from tales of rural dysfunction and decay, Big Stories focuses on those caring for and creating their own community. connecting local stories to build a diverse and inspiring global portrait of country life.Wednesday, February 13, 13
“ In the past year, I have been struck by how important measurement is to improving the human condition. And there are plenty of other areas where our ability to measure can improve peoples lives in powerful ways— areas where we are falling short, unnecessarily. Bill GatesWednesday, February 13, 13
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