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    Media that matters 2013 keynote Media that matters 2013 keynote Presentation Transcript

    • Measurement, Meaning and Momentum: Storytelling in the Age of Data Media That Matters 2013, Center for Social Media, American University Wendy Levy, New Arts AxisWednesday, February 13, 13
    • “I’m tired of awareness, where’s the change?” Sally Osberg, President, Skoll FoundationWednesday, February 13, 13
    • “Stories create the emotional context people need to locate themselves in a larger experienceWednesday, February 13, 13
    • Wednesday, February 13, 13
    • “if we want to mobilize people to protect the environment, it’s less effective to issue dire warnings than to organize campaigns that tap people’s sense of pride in their heritage. DAVID BORNSTEINWednesday, February 13, 13
    • Wednesday, February 13, 13
    • my tips for social stories 1. be visual/look beautiful / IMAGINATIVE 2. become more meaningful as you are shared / ITERATIVE 3. make room for the voices of your audience / COLLABORATIVE 4. create open data in the wild/ACCOUNTABLEWednesday, February 13, 13
    • Wednesday, February 13, 13
    • “ We believe in what happens when creativity meets the world. Keith YamashitaWednesday, February 13, 13
    • Text Text the people formerly known as the audienceWednesday, February 13, 13
    • Wednesday, February 13, 13
    • Perhaps I should start way back at the beginning.Wednesday, February 13, 13
    • Wednesday, February 13, 13
    • can social media do what foreign policy cannot?Wednesday, February 13, 13
    • Wednesday, February 13, 13
    • Abundance Foundation | 2012 Campaign |Wednesday, February 13, 13
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    • Wednesday, February 13, 13
    • Web participation moving from a right to a necessity. Customers and audiences go from merely social to fully engaged - whatever that means. Democratization of media continues, meaning creation is handled by the majority. Everything is 3D, virtual, & reality is augmented. Data is integrated, layered, accessible.Wednesday, February 13, 13
    • Wednesday, February 13, 13
    • “ When does media matter most and in what ways?  The question – or questions – comes down to impact.  What does impact actually look like on the audiences media- makers hope to reach? Dan SchnurWednesday, February 13, 13
    • whatruwaitingfor.comWednesday, February 13, 13
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    • “ Tackling urgent issues of our time requires new models of dynamic collaboration. We must understand this moment and this opportunity to leverage the new platforms for co-creating innovation and open-sourcing social change, or build what we need ourselves. Our future capacity to action the data at our fingertips will depend on our ability to combine the metrics with compelling and coherent narrative and to ritualize the communication.Wednesday, February 13, 13
    • Wednesday, February 13, 13
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    • Data in Action IDENTIFY goals FIND the story (content and framework) LEVERAGE the creative potential of the crowd ESTABLISH connections, build the network RESIST traditional, overtold narratives USE open innovation models to identify powerful ideas, wherever they are. BE technology agnostic until the platform emerges CRAFT in collaboration with others. TAKE risks SHARE widely, all versions COLLECT the data GLEAN insights and tell people about them. ACT, ritualize, change things... START againWednesday, February 13, 13
    • Wednesday, February 13, 13
    • Wednesday, February 13, 13
    • TOWNS, STORY THREADS, MEDIA TYPES, THEMES Far from tales of rural dysfunction and decay, Big Stories focuses on those caring for and creating their own community. connecting local stories to build a diverse and inspiring global portrait of country life.Wednesday, February 13, 13
    • Wednesday, February 13, 13
    • Wednesday, February 13, 13
    • THINKWITHGOOGLE.CO.UK Data For Change Can you do business while doing good in the developing world? The answer is yes, but only if you focus on the data that matters.Wednesday, February 13, 13
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    • “ In the past year, I have been struck by how important measurement is to improving the human condition. And  there  are  plenty  of  other  areas  where  our  ability  to   measure  can  improve  peoples  lives  in  powerful  ways— areas  where  we  are  falling  short,  unnecessarily. Bill GatesWednesday, February 13, 13