AC HOTEL
Analysis of the hospitality resourcing
and the business performance
•

Created by Antonio Catalan in 1998

•

90 hotels in Spain, Portugal and Italia

•

Joint venture with Marriott in 2011
...
•

Contribution of the Hospitality
Industry market in Spain: 65%
of the PIB and 66% of creation
of employment

•

Accordin...
CORE PRODUCT:

MICRO PRODUCTS:

Providing the highest level of
quality and comfort

•

Salon AC

•

Breakfast AC

•

Fitne...
•

AC HOTEL in Barcelona

COST PRICING STRATEGY

•

AC Hotel in Coruna
•

MELIA HOTEL

•

STARWOOD HOTEL

•

INDIGO HOTEL

•

EVEN HOTEL

COMPETITORS
•
•

TARGET MARKET

BUSINESS PEOPLE
SOCIAL TRAVELER
Service quality promises from AC hotel:
•

To provide the highest level of quality and comfort to guest.

•

To give the o...
•

Outsourcing is a process which consists to use external company to
realize different tasks. Marriott has decided to col...
•

Face Book page to promote new
information:

•

Twitter and website

BRAND AUDIT
•

AC should respect what it promises: location in city center

•

Really poor and unattractive web site

•

Include diffe...
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Ac hotel presentation

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Présentation of the brand AC Hotel in Spain

Published in: Business, Travel
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Ac hotel presentation

  1. 1. AC HOTEL Analysis of the hospitality resourcing and the business performance
  2. 2. • Created by Antonio Catalan in 1998 • 90 hotels in Spain, Portugal and Italia • Joint venture with Marriott in 2011 INTRODUCTION
  3. 3. • Contribution of the Hospitality Industry market in Spain: 65% of the PIB and 66% of creation of employment • According the world travel tourism and council, Spain is a the second place at the top of the most visited countries Market profile of AC Hotel in Spanish Tourism Industry
  4. 4. CORE PRODUCT: MICRO PRODUCTS: Providing the highest level of quality and comfort • Salon AC • Breakfast AC • Fitness room MACRO PRODUCTS: • • Price • HOSPITALITY PRODUCT Location Image
  5. 5. • AC HOTEL in Barcelona COST PRICING STRATEGY • AC Hotel in Coruna
  6. 6. • MELIA HOTEL • STARWOOD HOTEL • INDIGO HOTEL • EVEN HOTEL COMPETITORS
  7. 7. • • TARGET MARKET BUSINESS PEOPLE SOCIAL TRAVELER
  8. 8. Service quality promises from AC hotel: • To provide the highest level of quality and comfort to guest. • To give the opportunity to customers to discover the city though the hotel. • To deliver the last trend fittings and facilities. Customer perceptions of quality
  9. 9. • Outsourcing is a process which consists to use external company to realize different tasks. Marriott has decided to collaborate with Accenture in order to improve its accounting business process outsourcing. OUTSOURCING
  10. 10. • Face Book page to promote new information: • Twitter and website BRAND AUDIT
  11. 11. • AC should respect what it promises: location in city center • Really poor and unattractive web site • Include different elements in the price (WI-FI as example) RECOMMENDATIONS
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