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Ac hotel presentation
 

Ac hotel presentation

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Présentation of the brand AC Hotel in Spain

Présentation of the brand AC Hotel in Spain

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    Ac hotel presentation Ac hotel presentation Presentation Transcript

    • AC HOTEL Analysis of the hospitality resourcing and the business performance
    • • Created by Antonio Catalan in 1998 • 90 hotels in Spain, Portugal and Italia • Joint venture with Marriott in 2011 INTRODUCTION
    • • Contribution of the Hospitality Industry market in Spain: 65% of the PIB and 66% of creation of employment • According the world travel tourism and council, Spain is a the second place at the top of the most visited countries Market profile of AC Hotel in Spanish Tourism Industry
    • CORE PRODUCT: MICRO PRODUCTS: Providing the highest level of quality and comfort • Salon AC • Breakfast AC • Fitness room MACRO PRODUCTS: • • Price • HOSPITALITY PRODUCT Location Image
    • • AC HOTEL in Barcelona COST PRICING STRATEGY • AC Hotel in Coruna
    • • MELIA HOTEL • STARWOOD HOTEL • INDIGO HOTEL • EVEN HOTEL COMPETITORS
    • • • TARGET MARKET BUSINESS PEOPLE SOCIAL TRAVELER
    • Service quality promises from AC hotel: • To provide the highest level of quality and comfort to guest. • To give the opportunity to customers to discover the city though the hotel. • To deliver the last trend fittings and facilities. Customer perceptions of quality
    • • Outsourcing is a process which consists to use external company to realize different tasks. Marriott has decided to collaborate with Accenture in order to improve its accounting business process outsourcing. OUTSOURCING
    • • Face Book page to promote new information: • Twitter and website BRAND AUDIT
    • • AC should respect what it promises: location in city center • Really poor and unattractive web site • Include different elements in the price (WI-FI as example) RECOMMENDATIONS