Analysis of the hospitality resourcing
and the business performance
Created by Antonio Catalan in 1998
90 hotels in Spain, Portugal and Italia
Joint venture with Marriott in 2011
Contribution of the Hospitality
Industry market in Spain: 65%
of the PIB and 66% of creation
According the world travel
tourism and council, Spain is a
the second place at the top of
the most visited countries
Market profile of AC Hotel in Spanish Tourism Industry
Providing the highest level of
quality and comfort
AC HOTEL in Barcelona
COST PRICING STRATEGY
AC Hotel in Coruna
Service quality promises from AC hotel:
To provide the highest level of quality and comfort to guest.
To give the opportunity to customers to discover the city though
To deliver the last trend fittings and facilities.
Customer perceptions of quality
Outsourcing is a process which consists to use external company to
realize different tasks. Marriott has decided to collaborate with
Accenture in order to improve its accounting business process
Face Book page to promote new
Twitter and website
AC should respect what it promises: location in city center
Really poor and unattractive web site
Include different elements in the price (WI-FI as example)
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