New Trends in
Search Optimization

            Wendy Ang
            President
            Optimind Technology Solutions
Optimind Technology Solutions
Bringing you online customers since 2002.
What is SEO?



What is SEO?
Search Engine
Optimization
your website
           vs.
millions of competitors
Organic vs. Paid Results
SEO in 2006 - ExpressRegalo.com
Top 10 in 2 months
more than


   1,000
    links harvested to reach
                    top 10
In 2006,
  It was
EASIER
Factors that affect our search today.




         Search Localization
       Search Personalization

Social Networks     ...
Search Localization - Local Search Sample
Search Localization - Local Search Sample
Search Localization
More weight on localized search
for the following reasons:

๏ more relevant results
๏ increased accura...
Why Optimize for Local Search?
๏ google.com.ph
๏ target generic keywords
๏ higher conversion rates
Search Personalization
           ๏ Search Results to be based
              on User’s surfing behavior
           ๏ Search...
Domain Trust & Authority




            It is the strongest
                    who prevail.
Domain Trust & Authority
            ๏ domain popularity
            ๏ history
            ๏ link quality
HUMAN RATERS
Social Networks

๏ Priority over social sites
Search result shows priority over YouTube
How to get even with people who owe you money
How to get even with people who owe you money
How to get even with people who owe you money
Beyond Search Engines
Searching within social sites
YouTube surpassed Yahoo as a preferred Search Engine
in the US                                based on ComScore 2008
Twitter: the new Google?
Online Reputation Search
Online Reputation Search
Online Reputation Search
Online Reputation Search
5 Tips from the New Search Trends
1. Build your Content
2. Socialize and Be Popular
3. Start producing videos
4. Set your ...
Thank You!
 For a free DIY-SEO Kit please visit:
www.myoptimind.com/DIY-SEO

      follow us on twitter:
  www.twitter.com...
New Trends On Search Optimization (Updated)
New Trends On Search Optimization (Updated)
New Trends On Search Optimization (Updated)
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New Trends On Search Optimization (Updated)

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updated presentation as April 24, 2009

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  • New Trends On Search Optimization (Updated)

    1. 1. New Trends in Search Optimization Wendy Ang President Optimind Technology Solutions
    2. 2. Optimind Technology Solutions Bringing you online customers since 2002.
    3. 3. What is SEO? What is SEO?
    4. 4. Search Engine Optimization
    5. 5. your website vs. millions of competitors
    6. 6. Organic vs. Paid Results
    7. 7. SEO in 2006 - ExpressRegalo.com
    8. 8. Top 10 in 2 months
    9. 9. more than 1,000 links harvested to reach top 10
    10. 10. In 2006, It was EASIER
    11. 11. Factors that affect our search today. Search Localization Search Personalization Social Networks Mobile Search Domain Trust/Authority
    12. 12. Search Localization - Local Search Sample
    13. 13. Search Localization - Local Search Sample
    14. 14. Search Localization More weight on localized search for the following reasons: ๏ more relevant results ๏ increased accuracy on geo- targeted advertising ๏ access to a massive advertising inventory on a local level
    15. 15. Why Optimize for Local Search? ๏ google.com.ph ๏ target generic keywords ๏ higher conversion rates
    16. 16. Search Personalization ๏ Search Results to be based on User’s surfing behavior ๏ SearchWiki vs. Link Building ๏ Makes Traditional SEO obsolete from SEOMOZ.org
    17. 17. Domain Trust & Authority It is the strongest who prevail.
    18. 18. Domain Trust & Authority ๏ domain popularity ๏ history ๏ link quality
    19. 19. HUMAN RATERS
    20. 20. Social Networks ๏ Priority over social sites
    21. 21. Search result shows priority over YouTube
    22. 22. How to get even with people who owe you money
    23. 23. How to get even with people who owe you money
    24. 24. How to get even with people who owe you money
    25. 25. Beyond Search Engines Searching within social sites
    26. 26. YouTube surpassed Yahoo as a preferred Search Engine in the US based on ComScore 2008
    27. 27. Twitter: the new Google?
    28. 28. Online Reputation Search
    29. 29. Online Reputation Search
    30. 30. Online Reputation Search
    31. 31. Online Reputation Search
    32. 32. 5 Tips from the New Search Trends 1. Build your Content 2. Socialize and Be Popular 3. Start producing videos 4. Set your website’s geographic location 5. Get ready for conversion optimization
    33. 33. Thank You! For a free DIY-SEO Kit please visit: www.myoptimind.com/DIY-SEO follow us on twitter: www.twitter.com/optimind

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