New Trends in
Search Optimization
Wendy Ang
President
Optimind Technology Solutions

Optimind Technology Solutions
Bringing you online customers since 2002.

What is SEO?
What is SEO?

Search Engine
Optimization

your website
vs.
millions of competitors

Organic vs. Paid Results

SEO in 2006 - ExpressRegalo.com

Top 10 in 2 months

more than
1,000
links harvested to reach
top 10

In 2006,
It was
EASIER

Factors that affect our search today.
Search Localization
Search Personalization
Social Networks Mobile Search
Domain Trust/Authority

Search Localization - Local Search Sample

Search Localization - Local Search Sample

Search Localization
More weight on localized search
for the following reasons:
๏ more relevant results
๏ increased accuracy on geo-
targeted advertising
๏ access to a massive advertising
inventory on a local level

Why Optimize for Local Search?
๏ google.com.ph
๏ target generic keywords
๏ higher conversion rates

Search Personalization
๏ Search Results to be based
on User’s surfing behavior
๏ SearchWiki vs. Link
Building
๏ Makes Traditional SEO
obsolete
from SEOMOZ.org

Domain Trust & Authority
It is the strongest
who prevail.

Domain Trust & Authority
๏ domain popularity
๏ history
๏ link quality

HUMAN RATERS

Social Networks
๏ Priority over social sites

Search result shows priority over YouTube

How to get even with people who owe you money

How to get even with people who owe you money

How to get even with people who owe you money

Beyond Search Engines
Searching within social sites

YouTube surpassed Yahoo as a preferred Search Engine
in the US based on ComScore 2008

Twitter: the new Google?

Online Reputation Search

Online Reputation Search

Online Reputation Search

Online Reputation Search

5 Tips from the New Search Trends
1. Build your Content
2. Socialize and Be Popular
3. Start producing videos
4. Set your website’s
geographic location
5. Get ready for conversion
optimization

Thank You!
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www.myoptimind.com/DIY-SEO
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