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New Trends On Search Optimization (Updated)

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updated presentation as April 24, 2009

updated presentation as April 24, 2009

Published in: Technology, Design

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  • Transcript

    • 1. New Trends in Search Optimization Wendy Ang President Optimind Technology Solutions
    • 2. Optimind Technology Solutions Bringing you online customers since 2002.
    • 3. What is SEO? What is SEO?
    • 4. Search Engine Optimization
    • 5. your website vs. millions of competitors
    • 6. Organic vs. Paid Results
    • 7. SEO in 2006 - ExpressRegalo.com
    • 8. Top 10 in 2 months
    • 9. more than 1,000 links harvested to reach top 10
    • 10. In 2006, It was EASIER
    • 11. Factors that affect our search today. Search Localization Search Personalization Social Networks Mobile Search Domain Trust/Authority
    • 12. Search Localization - Local Search Sample
    • 13. Search Localization - Local Search Sample
    • 14. Search Localization More weight on localized search for the following reasons: ๏ more relevant results ๏ increased accuracy on geo- targeted advertising ๏ access to a massive advertising inventory on a local level
    • 15. Why Optimize for Local Search? ๏ google.com.ph ๏ target generic keywords ๏ higher conversion rates
    • 16. Search Personalization ๏ Search Results to be based on User’s surfing behavior ๏ SearchWiki vs. Link Building ๏ Makes Traditional SEO obsolete from SEOMOZ.org
    • 17. Domain Trust & Authority It is the strongest who prevail.
    • 18. Domain Trust & Authority ๏ domain popularity ๏ history ๏ link quality
    • 19. HUMAN RATERS
    • 20. Social Networks ๏ Priority over social sites
    • 21. Search result shows priority over YouTube
    • 22. How to get even with people who owe you money
    • 23. How to get even with people who owe you money
    • 24. How to get even with people who owe you money
    • 25. Beyond Search Engines Searching within social sites
    • 26. YouTube surpassed Yahoo as a preferred Search Engine in the US based on ComScore 2008
    • 27. Twitter: the new Google?
    • 28. Online Reputation Search
    • 29. Online Reputation Search
    • 30. Online Reputation Search
    • 31. Online Reputation Search
    • 32. 5 Tips from the New Search Trends 1. Build your Content 2. Socialize and Be Popular 3. Start producing videos 4. Set your website’s geographic location 5. Get ready for conversion optimization
    • 33. Thank You! For a free DIY-SEO Kit please visit: www.myoptimind.com/DIY-SEO follow us on twitter: www.twitter.com/optimind