You Can Have Your Own Top Level Domain “ for a  small  fee….” January 20, 2011 #732030
Background <ul><li>What is a Generic Top Level Domain (gTLD)? </li></ul><ul><ul><li>www.google www.indiana </li></ul></ul>...
The Current State of Domain Names <ul><li>.com is the dominant gTLD </li></ul><ul><ul><li>Almost 100 million active listin...
ICANN’s Dilema What do you do if you run out of land to sell? Simple. You just build more!
Building More Domain Name Real Estate <ul><li>In 2001-2003, 14 new gTLDs were added. </li></ul><ul><li>Currently, a total ...
Delays in the Process <ul><li>Previously, beginning in May 2011, a user was to be able to apply for ownership of a gTLD of...
Current Status <ul><li>At this time, the hope is that applications for new gTLDs will begin around summer / fall 2011. </l...
The Application Process <ul><li>Will be governed by Applicant Guidebook </li></ul>
The Application Process (cont.) <ul><li>Only corporations, organizations, or institutions may apply (no individuals) </li>...
Implications for Our Clients? <ul><li>Shift in the landscape of the Internet? </li></ul><ul><ul><li>the presence of new gT...
Who Will Be the First Customer? <ul><li>The adult entertainment industry has fought with ICANN for years seeking to obtain...
Other Potential Uses? <ul><li>.movie? </li></ul><ul><ul><li>The MPAA then controls the TLD and can sell space to each new ...
Hypothetical <ul><li>Let’s say a company named US Film own usfilm.com and decides to purchase the .usfilm gTLD. </li></ul>...
Hypothetical (cont.) <ul><li>The REAL advantage appears to be for those who aren’t happy with their existing domain name a...
For More Information… <ul><li>A copy of the most  </li></ul><ul><li>recent proposed gTLD  </li></ul><ul><li>Applicant Guid...
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You Can Have Your Own Top Level Domain “for a small fee….”

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Here is a presentation describing the proposed ICANN procedures for obtaining new top level domain names as well as the pitfalls associated with the procedure.

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You Can Have Your Own Top Level Domain “for a small fee….”

  1. 1. You Can Have Your Own Top Level Domain “ for a small fee….” January 20, 2011 #732030
  2. 2. Background <ul><li>What is a Generic Top Level Domain (gTLD)? </li></ul><ul><ul><li>www.google www.indiana </li></ul></ul><ul><ul><li>www.uspatent www.uspto </li></ul></ul><ul><li>How many exist? </li></ul><ul><ul><li>Initially 7 gTLDs (. com , .edu , .gov , .int , .mil , . net , and . org ) (1980) </li></ul></ul><ul><ul><li>Later 273 two letter TLDs for countries(i.e. .us, .fr) and others were added. </li></ul></ul><ul><ul><li>.com .edu </li></ul></ul><ul><ul><li>.com .gov </li></ul></ul>
  3. 3. The Current State of Domain Names <ul><li>.com is the dominant gTLD </li></ul><ul><ul><li>Almost 100 million active listings (320 million total) </li></ul></ul><ul><ul><li>Next closest is .net with 13 million active </li></ul></ul><ul><ul><li>Remaining gTLDs account for < 20 million active </li></ul></ul><ul><li>Every .com domain having four characters or less has been registered! </li></ul><ul><li>As a consequence, new businesses are struggling to come up with desirable .com domains for their website, e-mail addresses, etc. </li></ul><ul><li>How would you like it is your email address was: </li></ul><ul><ul><li>yourname@woodardemhardtmoriartymcnettandhenry.com ? </li></ul></ul><ul><li>The shorter the domain name, the easier it is for your audience to remember it. </li></ul>
  4. 4. ICANN’s Dilema What do you do if you run out of land to sell? Simple. You just build more!
  5. 5. Building More Domain Name Real Estate <ul><li>In 2001-2003, 14 new gTLDs were added. </li></ul><ul><li>Currently, a total of 21 are active. </li></ul><ul><li>Each gTLD has its own complete namespace. </li></ul><ul><ul><li>www. namespace .com </li></ul></ul><ul><ul><li>w/ potentially millions of new domain names </li></ul></ul>
  6. 6. Delays in the Process <ul><li>Previously, beginning in May 2011, a user was to be able to apply for ownership of a gTLD of their choice. </li></ul><ul><li>Program has currently been delayed pending resolution of lingering concerns. </li></ul><ul><li>One of these critical concerns is how trademark rights will be enforced and cyber-squatting prevented. </li></ul>
  7. 7. Current Status <ul><li>At this time, the hope is that applications for new gTLDs will begin around summer / fall 2011. </li></ul><ul><li>Program will create a TLD Application System (TAS) for handling applications and objections. </li></ul><ul><li>Early estimates are that 300 – 1000 new gTLDs would be registered within a few years. </li></ul>
  8. 8. The Application Process <ul><li>Will be governed by Applicant Guidebook </li></ul>
  9. 9. The Application Process (cont.) <ul><li>Only corporations, organizations, or institutions may apply (no individuals) </li></ul><ul><li>Current estimated cost to own a TLD will be $185,000 USD application fee (plus legal expenses) </li></ul><ul><ul><li>$5,000 deposit w/ initial request </li></ul></ul><ul><ul><li>Balance due with full application </li></ul></ul><ul><li>Objection window is 5 ½ months and will be handled by selected Dispute Resolution Service Providers (DRSPs). </li></ul><ul><ul><li>Likely similar to UDRP process (w/ added costs) </li></ul></ul><ul><li>Estimated time to issuance of gTLD is 8-19 months. </li></ul>
  10. 10. Implications for Our Clients? <ul><li>Shift in the landscape of the Internet? </li></ul><ul><ul><li>the presence of new gTLDs may devalue “.com” domains and require clients to consider acquiring domains tied to their marks in other newly established gTLDs. </li></ul></ul><ul><li>Policing the registration of new domain names in these alternate gTLDs. </li></ul>
  11. 11. Who Will Be the First Customer? <ul><li>The adult entertainment industry has fought with ICANN for years seeking to obtain: </li></ul><ul><ul><li>.xxx </li></ul></ul><ul><ul><li>.sex </li></ul></ul><ul><ul><li>.adult </li></ul></ul><ul><li>Entities already expressing interest: </li></ul><ul><ul><li>Canon Global (cameras) </li></ul></ul><ul><ul><li>Berlin (city) </li></ul></ul>
  12. 12. Other Potential Uses? <ul><li>.movie? </li></ul><ul><ul><li>The MPAA then controls the TLD and can sell space to each new movie release </li></ul></ul><ul><ul><li>No more www.name-themovie.com </li></ul></ul><ul><li>.facebook? </li></ul><ul><ul><li>www.joesmith.facebook instead of www.facebook.com/joesmith </li></ul></ul><ul><li>.law? </li></ul><ul><ul><li>Firmname.law </li></ul></ul><ul><li>The possibilities are endless……… </li></ul>
  13. 13. Hypothetical <ul><li>Let’s say a company named US Film own usfilm.com and decides to purchase the .usfilm gTLD. </li></ul><ul><li>One of the major touted advantages is that they can now easily launch any new product or service under their US Film house mark and immediately own the domain name. </li></ul><ul><ul><li>If US Film launches a new “DSLR 500” camera, it already has www.DSLR500.usfilm in its existing namespace! </li></ul></ul><ul><ul><li>However, using sub domains, it could have just used its existing domain and made www.usfilm.com/DSLR500 </li></ul></ul>
  14. 14. Hypothetical (cont.) <ul><li>The REAL advantage appears to be for those who aren’t happy with their existing domain name and/or don’t own their corresponding .com domain. </li></ul><ul><li>Essentially, if various industries adopt their own gTLDs, this will have a lasting impact on everything from search engines and marketing to cybersquatting/typosquatting. </li></ul>
  15. 15. For More Information… <ul><li>A copy of the most </li></ul><ul><li>recent proposed gTLD </li></ul><ul><li>Applicant Guidebook is </li></ul><ul><li>available at: </li></ul><ul><li>http://www.icann.org/en/topics/new-gtlds/draft-rfp-clean-12nov10-en.pdf </li></ul>
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