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Ambush Marketing and Clean Zone Ordinances for the Upcoming 2012 Indianapolis Super Bowl

by on Jul 26, 2011

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With the upcoming Super Bowl in Indianapolis, it is expected that legal issues surrounding ambush marketing will become more prevalent, especially in view of the clean zone ordinance recently adopted ...

With the upcoming Super Bowl in Indianapolis, it is expected that legal issues surrounding ambush marketing will become more prevalent, especially in view of the clean zone ordinance recently adopted by the City of Indianapolis. Ambush Marketing can be defined as when one brand pays to become the official sponsor of an event (e.g., the Olympics, the NFL, the World Cup) and another competing brand connects itself with the event without paying sponsorship fees.

Below is a presentation which discusses ambush marketing and ways to combat it. The presentation also covers laws used to prevent ambush marketing, such as the Olympics Symbol Act in relation to the 2012 Olympics in London, and the clean zone ordinances, adopted by Dallas for the 2011 Super Bowl as well as Indianapolis for the 2012 Super Bowl.

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Ambush Marketing and Clean Zone Ordinances for the Upcoming 2012 Indianapolis Super Bowl Ambush Marketing and Clean Zone Ordinances for the Upcoming 2012 Indianapolis Super Bowl Presentation Transcript