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Junior League Communications Committee Meeting 122009
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Junior League Communications Committee Meeting 122009


Presentation to Junior League of Birmingham's Communications Committee for their December 2009 monthly meeting

Presentation to Junior League of Birmingham's Communications Committee for their December 2009 monthly meeting

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  • 1. Social Media: “free” advertising for cause-driven organizations Presented to: Junior League of Birmingham Communications Committee Presented by: Phyllis Neill, President & CEO WeMentor Social Media Marketing
  • 2. Overview
    • Introduction to WeMentor Social Media Marketing
    • Social Media Marketing today
    • Benefits to Social Media
    • Overview of “ Own Your Space™ ” Program
    • Phase 1, 2, and 3
  • 3. WeMentor Social Media Marketing
    • Helping businesses make money with social media marketing
    • First Birmingham agency to focus exclusively on social media marketing
    • Partner Phyllis Neill, 20-year background in marketing
    • Partner David Sher, CEO of AmSher
  • 4. Social Media Marketing Today
    • Facebook - 350 million members—5 million new users a week.
    • LinkedIn – 54 million members; 1 million new members every 12 days. Average age 41; average income $109,000
    • Twitter - 50 million
    • Blogs - 200 million blogs; 120,000 new blogs a day
    • 86% of companies surveyed will increase spending in social media in 2010. (source: eConsultancy’s “Social Media and Online Report)
  • 5. Benefits to social media
    • Member-driven orgs already good at principles behind social media
    • Share knowledge
    • Deepen constituent relationships (i.e. members, donors, volunteers)
    • Make money for fundraisers
    • Increase brand awareness
  • 6. “ Own Your Space™ ” Program
    • Proprietary program designed by WeMentor Social Media Marketing.
    • Goal is to help clients get most “bang for their buck” out of social media.
    • Primary focus is: research, good content, measurement.
    • 3 Phases:
      • Phase 1 – auditing, listening
      • Phase 2 – planning, executing
      • Phase 3 – measuring, tweaking
  • 7. Phase 1: auditing, listening
    • Who’s talking about your brand on social media?
    • What is your competition doing with social media that you are not?
    • Which topics and/or products are being discussed the most on social media?
    • On which social media sites are your target customers “hanging out”?
    • What’s being written about you on blogs and forums?
    • Plan for ongoing listening         
  • 8. Phase 2: planning, executing
    • Develop plan for WHERE to participate (based on audit/listening info).
    • Develop plan for ongoing regular content creation.
    • Begin implementation of the above.
  • 9. Phase 3: analyzing, tweaking
    • Develop specific goals for performance based off of goals from phase 2
    • Create metrics template; begin gathering data.
    • Analyze initial results.
    • Tweak plan according to results and desired outcomes.
  • 10. Questions?