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Junior League Communications Committee Meeting 122009
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Junior League Communications Committee Meeting 122009

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Presentation to Junior League of Birmingham's Communications Committee for their December 2009 monthly meeting

Presentation to Junior League of Birmingham's Communications Committee for their December 2009 monthly meeting

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Transcript

  • 1. Social Media: “free” advertising for cause-driven organizations Presented to: Junior League of Birmingham Communications Committee Presented by: Phyllis Neill, President & CEO WeMentor Social Media Marketing
  • 2. Overview
    • Introduction to WeMentor Social Media Marketing
    • Social Media Marketing today
    • Benefits to Social Media
    • Overview of “ Own Your Space™ ” Program
    • Phase 1, 2, and 3
  • 3. WeMentor Social Media Marketing
    • Helping businesses make money with social media marketing
    • First Birmingham agency to focus exclusively on social media marketing
    • Partner Phyllis Neill, 20-year background in marketing
    • Partner David Sher, CEO of AmSher
    • www.wementorsmm.com
  • 4. Social Media Marketing Today
    • Facebook - 350 million members—5 million new users a week.
    • LinkedIn – 54 million members; 1 million new members every 12 days. Average age 41; average income $109,000
    • Twitter - 50 million
    • Blogs - 200 million blogs; 120,000 new blogs a day
    • 86% of companies surveyed will increase spending in social media in 2010. (source: eConsultancy’s “Social Media and Online Report)
  • 5. Benefits to social media
    • Member-driven orgs already good at principles behind social media
    • Share knowledge
    • Deepen constituent relationships (i.e. members, donors, volunteers)
    • Make money for fundraisers
    • Increase brand awareness
  • 6. “ Own Your Space™ ” Program
    • Proprietary program designed by WeMentor Social Media Marketing.
    • Goal is to help clients get most “bang for their buck” out of social media.
    • Primary focus is: research, good content, measurement.
    • 3 Phases:
      • Phase 1 – auditing, listening
      • Phase 2 – planning, executing
      • Phase 3 – measuring, tweaking
  • 7. Phase 1: auditing, listening
    • Who’s talking about your brand on social media?
    • What is your competition doing with social media that you are not?
    • Which topics and/or products are being discussed the most on social media?
    • On which social media sites are your target customers “hanging out”?
    • What’s being written about you on blogs and forums?
    • Plan for ongoing listening         
  • 8. Phase 2: planning, executing
    • Develop plan for WHERE to participate (based on audit/listening info).
    • Develop plan for ongoing regular content creation.
    • Begin implementation of the above.
  • 9. Phase 3: analyzing, tweaking
    • Develop specific goals for performance based off of goals from phase 2
    • Create metrics template; begin gathering data.
    • Analyze initial results.
    • Tweak plan according to results and desired outcomes.
  • 10. Questions?