5 Keys to a Successful  Social Media Presence Presented by: Phyllis Neill, President & CEO WeMentor Social Media Management
Overview <ul><li>Introduction to WeMentor Social Media Management </li></ul><ul><li>Five keys: </li></ul><ul><ul><li>Marke...
WeMentor Social Media <ul><li>Helping businesses create and manage social media strategies </li></ul><ul><li>First Birming...
Key 1:  marketing plan <ul><li>What are your primary business goals? </li></ul><ul><li>How are you planning to reach those...
Key 2:  ongoing online research <ul><li>Who’s talking about your brand on social media?  </li></ul><ul><li>What is your co...
Key 3:  content strategy <ul><li>Based off listening campaign </li></ul><ul><li>Build editorial calendar </li></ul><ul><li...
Key 4: engagement strategy <ul><li>Set goals for followers </li></ul><ul><li>Spend time each day working on new followers ...
Key 5: measurement strategy <ul><li>Look back at Marketing Plan:  what was most important? </li></ul><ul><li>Choose handfu...
WeMentor resources: <ul><li>Sign up for newsletter at  www.wementorsmm.com </li></ul><ul><li>Become a fan at  www.facebook...
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5 keys to successful social media presence

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Presentation to Helena Chamber of Commerce June 1, 2010

Published in: Business, Technology
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  • What you want to say What everyone else is saying How you’re going to say it, and how often How you’re going to get people to listen How you’re going to prove people listened and engaged.
  • 5 keys to successful social media presence

    1. 1. 5 Keys to a Successful Social Media Presence Presented by: Phyllis Neill, President & CEO WeMentor Social Media Management
    2. 2. Overview <ul><li>Introduction to WeMentor Social Media Management </li></ul><ul><li>Five keys: </li></ul><ul><ul><li>Marketing Plan </li></ul></ul><ul><ul><li>Ongoing online research </li></ul></ul><ul><ul><li>Content strategy </li></ul></ul><ul><ul><li>Engagement strategy </li></ul></ul><ul><ul><li>Measurement strategy </li></ul></ul>
    3. 3. WeMentor Social Media <ul><li>Helping businesses create and manage social media strategies </li></ul><ul><li>First Birmingham agency to focus exclusively on social media marketing </li></ul><ul><li>Partner David Sher, CEO of AmSher </li></ul><ul><li>www.wementorsmm.com </li></ul><ul><li>facebook.com/wementorsmm </li></ul>
    4. 4. Key 1: marketing plan <ul><li>What are your primary business goals? </li></ul><ul><li>How are you planning to reach those goals? </li></ul><ul><li>What is your brand message? </li></ul><ul><li>  What are ways you’ll get there? Traditional advertising? Direct sales?        </li></ul>
    5. 5. Key 2: ongoing online research <ul><li>Who’s talking about your brand on social media? </li></ul><ul><li>What is your competition doing with social media that you are not? </li></ul><ul><li>Which topics and/or products are being discussed the most on social media? </li></ul><ul><li>On which social media sites are your target customers “hanging out”? </li></ul><ul><li>What’s being written about you on blogs and forums? </li></ul><ul><li>Plan for ongoing listening          </li></ul>
    6. 6. Key 3: content strategy <ul><li>Based off listening campaign </li></ul><ul><li>Build editorial calendar </li></ul><ul><li>Plan 70% educational/helpful and only 30% “selling” </li></ul>
    7. 7. Key 4: engagement strategy <ul><li>Set goals for followers </li></ul><ul><li>Spend time each day working on new followers </li></ul><ul><li>Facebook: create ad that “sell” your fan page </li></ul><ul><li>“ Followers beget followers” </li></ul>
    8. 8. Key 5: measurement strategy <ul><li>Look back at Marketing Plan: what was most important? </li></ul><ul><li>Choose handful of metrics that measure this progress </li></ul><ul><li>Measure frequently, look for trends, make changes along the way based on what research tells you </li></ul>
    9. 9. WeMentor resources: <ul><li>Sign up for newsletter at www.wementorsmm.com </li></ul><ul><li>Become a fan at www.facebook.com/wementorsmm </li></ul><ul><li>Follow us at Twitter www.twitter.com/wementorsmm.com </li></ul><ul><li>“ Free stuff” on website: </li></ul><ul><ul><li>Creating a listening campaign </li></ul></ul><ul><ul><li>Optimizing Facebook Fan pages </li></ul></ul>
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