Audimated We Media Miami 2010 PitchIt submission

LOVE MUSIC, MAKE MONEY
Prepared for: We Media Pitch It Contest2010
Lucas Sommer - President
305.215.4912 Lucas@Audimated.com
Lucas Sommer – President – 305.215.4912 – Lucas@Audimated.com

What is Audimated? ?
Audimated is a community which helps Artists and Fans share, discover and monetize independent music.
Gather the top revenue driving services for artists into one place, one bank account.
Give fans the best possible tools for finding the music they want to support
With Audimated , both Artists and Fans get paid for their content.

What’s the Story?
The Problem:
Poster Boy, a starving independent artist, cannot effectively monetize his music.
Myspace is no longer a solution
Artists are not getting “signed”
Wasting time, energy and moneyon everything but music
or ??
Fan Tastic, a music connoisseur, can’t effectively support independent artists
“Support” for the artist is lost on venues, social networks and advertisers
Wasting time, energy and moneyon every but music

The Solution:
Audimated Artist Account: (Free)
Pays out 90% to the community
Provide tracking and analytics
Core Competency: Affiliate Program
Artists make more moneyletting fans be the sales force for the music
Audimated Fan Account: (Free)
Quickly and easily find music
Browse, Search, Charts
Music Recommendations
Core Competency: Affiliate Program
Fans get paid to share music

The Market Opportunity:
3.4 Billion Dollar INDEPENDENT Music Market
US only
Doesn’t include underground/unregistered transactions!
Doesn’t Include merchandise
Itunes, Facebook, Myspace
Hundreds of millions of users
Eight million plus artist active accounts on Myspace
Decreasing prices, increasing quality and greater acceptance of home recording equipment
More Artists
More dreams
More MEDIA!

The Website Application: BUILT

Ready for Execution:
In BETA testing
Trademark Awarded
Waiting Customers
28,000 Artists
18,000 Fans
450 Surveys
“I am currently selling content”
“I want to sell more”
Need for relevant information, consolidation of services and interest monetization tools.

The Budget:
Expected expenditures
7-12K Hosting in year one
12-25k to build 2.0
10-15k tradeshows
5-10k Campus ambassador program
(detailed financials in additional materials)

Team:
Lucas Sommer – President CEO
Bachelors in Business Administration
Successful Music Industry Entrepreneur
Ten years experience monetizing music
Andrew Levine – CFO
Masters in Business Administration
Finance
Family history of entrepreneurship and innovation
SEEKING Technical Support Team Members
From and the people in this room
Knowledge and experience
Audimated 2.0
Sever/Data Scalability

The Business Model:
Compensate Fans to share music
Save you friends money, make yourself money
Affiliate Program
Pays out 90%of revenue to the community
Industry ranges between 40% - 75%
Premium Services
Digital Distribution, Copyright, Internal Advertising, and others… and others… and others…
But wait…

What if: Things could go wrong
Is it sustainable?
Yes, not add based social network
Technology and Process Innovation
Users + Eyeballs + Recurring Revenue + Services + Audimated 2.0 = Success
What if Myspace does this over the weekend?
Had years to do it, partnered with Snocap
Picked their model
What about royalties, labels, accounting, multiple songwriters, copyrights… How do you handle all of that?
Simple. We don’t.
What about data/servers/scalability?
Please help!

What If: IT WORKS!!
User base established: 50k-100k Users
Audimated 2.0
Third User Group: Service Providers
Venues, Managers, Agents, Attorneys, etc…
Charge the middle men between Artists and Fans
External Advertising
Live Events
Other Countries
Other Creative Industries
Publishing, Film, Art, Fashion

Wemedia.com and the 25k
Why am I here?
Experience and knowledge of the Wemedia community
Further innovation building Audimated 2.0
The $25,000
Launch the website
Deliver new MEDIA
to hundreds of thousands of artists, fans and consumers
RIGHT AWAY
REVOLUTIONIZE THE INDEPENDENT MUSIC INDUSTRY

Why Audimated ?
Innovation
Media rich disruptive technology
Sustainable
Not adds
Cash flow positive community
(see additional materials)
Right Now
Use of funds
Save the independent music industry

Audimated We Media Miami 2010 PitchIt submission

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