AssignIt We Media PitchIt! 2010 Pitch

social networks
+ professional newsrooms
= next generation news

improving lives & local communities
Capitol News Connection
March 2010
Capitol News Connection
March 2010

The news business is failing…
top down ‘one-to-many’
legacy cost structures
Unresponsive
Users want their news…
portable, personalized, participatory
– Pew Internet & American Life Project, March 2010

3
Involves users
at every step
Fuses technology
& oversight of journalists
Targets the Underserved
Community involvement
Hyper local
Investigative
Diverse
A New Sustainable Model
High quality
Low cost
Hybrid revenue
Scalable
3

Users set the agenda:
Citizens sign up for assignments
They shoot video, take photos, find / search data & documents, interview, write, ‘truth squad’, rank & rate, and share

Innovative use of technology:
Ranking, rating & pattern recognition algorithm drives best content to the top
Rewards & recognizes participation & quality

Quality control:
Journalists investigate & prove sensitive content

Journalists repurpose the best user content for maximum impact & sale to major media
4

The largest, best sourced & most responsive newsrooms
Tech is low risk
User demand is strong
We’ve got great partners
We’ve got the right team
…and a scalable hybrid revenue model
Quality user-generated content
Investigative news unavailable elsewhere
Giving citizens a powerful voice & platform to improve lives & local communities
Sustainable
Next generation news
Holds power to account
VIABLE
COMPELLING
IMPACTFUL
5
5

SustainableMultiple Revenue Streams
Advertising
Subscriptions
Content Sales
Self-sustaining within 3 years
6

Where we’re going…
7
6 months
Sept 2010
1 year
March 2011
5 years
March 2015
Sept:
launch AssignIt 1.0
Nov:
first major exclusive
iterative improvements
Jan 2011
launch AssignIt 2.0
March 2011
Droid etc.
June 2011
launch new cities
every U.S. city
500,000 contributors
10 major exclusives per city per year
self-sustaining
major media partners
Benchmarks
10,000 Downloads
5,000 contributors
5-10 users per assignment
2-5 friends per assignment
5 exclusive reports
6

The Right Team
“I joined CNC because AssignIt will be a game changer”
Hoag Levins
"I've been collecting and distributing user-generated content for years, but AssignIt truly brings the editor and network to the user, to transform populist activity into compelling, credible news”
Richard Buck
“During years in the finance, start-up and media sectors, I’ve seen transformative ideas and feasible ideas. AssignIt is that rarity: both”
Mark Sauter
Strong Management
Melinda Wittstock CEO | Founder
London Times | NBC Europe | BBC | ABC News | MSNBC | NPR | Capitol News Connection
Hoag Levins VP News & Interactive
Philadelphia Inquirer | apbnews.com | Editor & Publisher
Advertising Age
Richard Buck CTO
Oracle | Eluma | Mirror Image | arsDigita
Mark Sauter Special Advisor
KIRO-TV | Inside Edition | apbnews.com | Parlo | Chesapeake Innovation Center | Legend Merchant Group
The non-profit Capitol News Connection is supported by station, newspaper and web site subscribers, individual donors, corporate sponsors and foundation grants:
Corporation for Public Broadcasting
Center for Ethics & Excellence in Journalism
Surdna Foundation
Park Foundation
Carnegie Corporation for New York
Partners:
Wisconsin Watch
Texas Watchdog
California Watch
Investigate West
Local Public Radio Stations
15
Advisors:
Leading technologists, entrepreneurs, social media experts, investigative journalists 8

WeMedia expertise, insights, networking and support will…
Fund AssignItbeta prototype & pilots
Improve technology, marketing
Get the word out
Raise follow on funding
We Can Change the Game –
With Help from PitchIt!
9
9

Immediate Milestones Gained by a PitchIt! Win
10

11
Game Changer: Why AssignIt Should Win
Targets the Underserved
Hyper local
Investigative
Community involvement
Diverse
A New Sustainable Model
High quality
Low cost
Hybrid revenue
Scalable
Establishes Trust
Sustains Investigative Reporting
Holds Power to Account
Bolsters Democracy
10

AssignIt We Media PitchIt! 2010 Pitch

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