AssignIt We Media PitchIt! 2010 Pitch


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Melinda Wittstock's winning PitchIt submission for the non-profit category of We Media's PitchIt! competition.

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AssignIt We Media PitchIt! 2010 Pitch

  1. 1. social networks<br />+ professional newsrooms<br />= next generation news <br /> <br />improving lives & local communities<br />Capitol News Connection<br />March 2010<br />Capitol News Connection<br />March 2010<br />
  2. 2. The news business is failing…<br /> top down ‘one-to-many’ <br /> legacy cost structures<br />Unresponsive<br />Users want their news…<br />portable, personalized, participatory <br />– Pew Internet & American Life Project, March 2010<br />
  3. 3. 3<br /><ul><li>Involves users </li></ul> at every step<br /><ul><li> Fuses technology </li></ul>& oversight of journalists<br />Targets the Underserved<br />Community involvement<br />Hyper local <br />Investigative <br />Diverse <br />A New Sustainable Model<br />High quality<br />Low cost <br />Hybrid revenue <br />Scalable<br />3<br />
  4. 4. Users set the agenda:<br /><ul><li> Citizens sign up for assignments
  5. 5. They shoot video, take photos, find / search data & documents, interview, write, ‘truth squad’, rank & rate, and share</li></ul> <br /> Innovative use of technology:<br /><ul><li> Ranking, rating & pattern recognition algorithm drives best content to the top
  6. 6. Rewards & recognizes participation & quality</li></ul>  <br />Quality control:<br /><ul><li> Journalists investigate & prove sensitive content</li></ul> <br /><ul><li> Journalists repurpose the best user content for maximum impact & sale to major media</li></ul>4<br />
  7. 7. The largest, best sourced & most responsive newsrooms <br /><ul><li>Tech is low risk
  8. 8. User demand is strong
  9. 9. We’ve got great partners
  10. 10. We’ve got the right team
  11. 11. …and a scalable hybrid revenue model
  12. 12. Quality user-generated content
  13. 13. Investigative news unavailable elsewhere
  14. 14. Giving citizens a powerful voice & platform to improve lives & local communities
  15. 15. Sustainable
  16. 16. Next generation news
  17. 17. Holds power to account
  18. 18. VIABLE
  19. 19. COMPELLING
  20. 20. IMPACTFUL</li></ul>5<br />5<br />
  21. 21. SustainableMultiple Revenue Streams<br />Advertising<br />Subscriptions<br />Content Sales<br />Self-sustaining within 3 years<br />6<br />
  22. 22. Where we’re going…<br />7<br />6 months<br />Sept 2010<br />1 year<br />March 2011<br />5 years<br />March 2015<br />Sept: <br />launch AssignIt 1.0<br />Nov:<br />first major exclusive<br />iterative improvements<br />Jan 2011<br />launch AssignIt 2.0<br />March 2011<br />Droid etc. <br />June 2011<br />launch new cities<br />every U.S. city<br />500,000 contributors<br />10 major exclusives per city per year<br />self-sustaining<br />major media partners<br />Benchmarks<br />10,000 Downloads<br />5,000 contributors<br />5-10 users per assignment<br />2-5 friends per assignment<br />5 exclusive reports<br />6<br />
  23. 23. The Right Team<br />“I joined CNC because AssignIt will be a game changer” <br />Hoag Levins<br />"I've been collecting and distributing user-generated content for years, but AssignIt truly brings the editor and network to the user, to transform populist activity into compelling, credible news” <br />Richard Buck<br />“During years in the finance, start-up and media sectors, I’ve seen transformative ideas and feasible ideas. AssignIt is that rarity: both”<br />Mark Sauter<br />Strong Management<br />Melinda Wittstock CEO | Founder<br />London Times | NBC Europe | BBC | ABC News | MSNBC | NPR | Capitol News Connection<br />Hoag Levins VP News & Interactive<br />Philadelphia Inquirer | | Editor & Publisher <br />Advertising Age<br />Richard Buck CTO<br />Oracle | Eluma | Mirror Image | arsDigita<br />Mark Sauter Special Advisor<br />KIRO-TV | Inside Edition | | Parlo | Chesapeake Innovation Center | Legend Merchant Group<br />The non-profit Capitol News Connection is supported by station, newspaper and web site subscribers, individual donors, corporate sponsors and foundation grants:<br />Corporation for Public Broadcasting<br />Center for Ethics & Excellence in Journalism<br />Surdna Foundation<br />Park Foundation<br />Carnegie Corporation for New York<br />Partners:<br />Wisconsin Watch <br />Texas Watchdog<br />California Watch <br />Investigate West<br />Local Public Radio Stations<br />15<br />Advisors:<br />Leading technologists, entrepreneurs, social media experts, investigative journalists 8<br />
  24. 24. WeMedia expertise, insights, networking and support will… <br /><ul><li>Fund AssignItbeta prototype & pilots
  25. 25. Improve technology, marketing
  26. 26. Get the word out
  27. 27. Raise follow on funding</li></ul>We Can Change the Game –<br />With Help from PitchIt!<br />9<br />9<br />
  28. 28. Immediate Milestones Gained by a PitchIt! Win<br />10<br />
  29. 29. 11<br />Game Changer: Why AssignIt Should Win<br />Targets the Underserved<br />Hyper local <br />Investigative <br />Community involvement<br />Diverse <br />A New Sustainable Model<br />High quality<br />Low cost <br />Hybrid revenue <br />Scalable<br />Establishes Trust<br />Sustains Investigative Reporting<br />Holds Power to Account<br />Bolsters Democracy<br />10<br />