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How To Web - Neogen
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How To Web - Neogen

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Transcript

  • 1. Social Networks, Social Media How-To-Web, 31.10.09 http://www.neogen.ro/calinf
  • 2. O retea sociala este un oras
  • 3. Oamenii comunica, relationeaza
  • 4. Joaca jocuri,
  • 5. Se informeaza,
  • 6. Fac shopping,
  • 7. Voteaza in alegeri
  • 8. Definitii / Wikipedia "A social network is a social structure made of individuals (or organizations) called "nodes," which are tied (connected) by one or more specific types of interdependency, such as friendship, kinship, financial exchange, dislike, sexual relationships, or relationships of beliefs, knowledge or prestige." "Social media are media designed to be disseminated through social interaction". = media diseminata (produsa/filtrata) de consumatori, nu de catre editori profesionisti (media traditionala) sau de catre algoritmi (google).
  • 9. people content
  • 10. Romania
  • 11. Cum face bani orasul?
  • 12. Top incasari: - servicii oferite cetatenilor/companiilor; - taxarea veniturilor cetatenilor/companiilor si a proprietatilor imobiliare. Top cheltuieli: - servicii catre cetateni/companii, securitatea persoanelor/bunurilor; - investitii in infrastructura.
  • 13. Ca si orasele, RS pot avea 2 sisteme de monetizare Servicii: - publicitate - servicii premium Taxe: - flat fee - functie de nr.de fani /clienti /tranzactii
  • 14. Companiile se integreaza in oras
  • 15. Platforme / aplicatii / mobile aplicatii/platforme: - games - dating - commerce - services mobile
  • 16. Primaria gestioneaza platforma /regulile de coabitare,
  • 17. Dar orasul este 'facut' de locuitori..
  • 18. Totusi, cine-i Primarul? :)