We Love Trends

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Youth today are more similar than different; they are at heart the same as previous generations, and the same as other young people around the world. What is different are the tools that today’s youth have to communicate, connect, and create.

This is part one of a series.

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We Love Trends

  1. 1. we love trends www.slideshare.net/welovetrends
  2. 2. Youth today are more similar than different; they are at heart the same as previous generations, and the same as other young people around the world. What is different are the tools that todayʼs youth have to communicate, connect, and create. www.slideshare.net/welovetrends
  3. 3. Same Same but Different www.slideshare.net/welovetrends
  4. 4. 1. Universal drivers of youth 2. Youth are more similar that we think 3. Yet key differences exist 4. Some brands are getting it right 5. Whatʼs emerging on the horizon www.slideshare.net/welovetrends
  5. 5. Let’s go for a deep dive www.slideshare.net/welovetrends
  6. 6. (SAME) www.slideshare.net/welovetrends
  7. 7. UNIVERSAL TRUTHS www.slideshare.net/welovetrends
  8. 8. www.slideshare.net/welovetrends
  9. 9. Music defines me www.slideshare.net/welovetrends
  10. 10. I am an individual www.slideshare.net/welovetrends
  11. 11. I am part of the group www.slideshare.net/welovetrends
  12. 12. I want to be free www.slideshare.net/welovetrends
  13. 13. I want to be creative www.slideshare.net/welovetrends
  14. 14. I want to succeed www.slideshare.net/welovetrends
  15. 15. I want to have fun www.slideshare.net/welovetrends
  16. 16. I want to be loved www.slideshare.net/welovetrends
  17. 17. I want to be me www.slideshare.net/welovetrends
  18. 18. Everyone OK? www.slideshare.net/welovetrends
  19. 19. (SAME) www.slideshare.net/welovetrends
  20. 20. GLOBAL YOUTH www.slideshare.net/welovetrends
  21. 21. www.slideshare.net/welovetrends
  22. 22. I love my parents www.slideshare.net/welovetrends
  23. 23. I depend on them for money www.slideshare.net/welovetrends
  24. 24. I am at school www.slideshare.net/welovetrends
  25. 25. I am single www.slideshare.net/welovetrends
  26. 26. Or maybe not www.slideshare.net/welovetrends
  27. 27. I am aware of world events www.slideshare.net/welovetrends
  28. 28. Though I still like to hangout www.slideshare.net/welovetrends
  29. 29. I think brands are important www.slideshare.net/welovetrends
  30. 30. I have my own style www.slideshare.net/welovetrends
  31. 31. (DIFFERENT) www.slideshare.net/welovetrends
  32. 32. DIGITAL YOUTH www.slideshare.net/welovetrends
  33. 33. www.slideshare.net/welovetrends
  34. 34. Content discovery www.slideshare.net/welovetrends
  35. 35. Brand discovery www.slideshare.net/welovetrends
  36. 36. Rules of Sharing 1. Content matches my social image 2. Brings benefit to my social group 3. Ultimately adds to my social value www.slideshare.net/welovetrends
  37. 37. “the internet world is more real” (Shanghai teen) www.slideshare.net/welovetrends
  38. 38. Kids like to play www.slideshare.net/welovetrends
  39. 39. Social gaming www.slideshare.net/welovetrends
  40. 40. Teens love their phones www.slideshare.net/welovetrends
  41. 41. Location based social networks www.slideshare.net/welovetrends
  42. 42. Teens like to shop www.slideshare.net/welovetrends
  43. 43. Social shopping www.slideshare.net/welovetrends
  44. 44. Crowd sourcing www.slideshare.net/welovetrends
  45. 45. Adults like to network www.slideshare.net/welovetrends
  46. 46. Social utility www.slideshare.net/welovetrends
  47. 47. www.slideshare.net/welovetrends
  48. 48. WHAT’S HOT NOW www.slideshare.net/welovetrends
  49. 49. Layer www.slideshare.net/welovetrends
  50. 50. Digital graffiti AirPainter for Android www.slideshare.net/welovetrends
  51. 51. Video social networking www.slideshare.net/welovetrends
  52. 52. Chatroulette www.slideshare.net/welovetrends
  53. 53. Privacy is an issue www.slideshare.net/welovetrends
  54. 54. Privacy centric “anti-networks” www.slideshare.net/welovetrends
  55. 55. music individual group succeed create free fun loved me www.slideshare.net/welovetrends
  56. 56. www.slideshare.net/welovetrends Please note that many of these images have been sourced from the internet and their rights have not been cleared for commercial use. www.slideshare.net/welovetrends

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