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We Love Trends
 

We Love Trends

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Youth today are more similar than different; they are at heart the same as previous generations, and the same as other young people around the world. What is different are the tools that today’s ...

Youth today are more similar than different; they are at heart the same as previous generations, and the same as other young people around the world. What is different are the tools that today’s youth have to communicate, connect, and create.

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    We Love Trends We Love Trends Presentation Transcript

    • we love trends www.slideshare.net/welovetrends
    • Youth today are more similar than different; they are at heart the same as previous generations, and the same as other young people around the world. What is different are the tools that todayʼs youth have to communicate, connect, and create. www.slideshare.net/welovetrends
    • Same Same but Different www.slideshare.net/welovetrends
    • 1. Universal drivers of youth 2. Youth are more similar that we think 3. Yet key differences exist 4. Some brands are getting it right 5. Whatʼs emerging on the horizon www.slideshare.net/welovetrends
    • Let’s go for a deep dive www.slideshare.net/welovetrends
    • (SAME) www.slideshare.net/welovetrends
    • UNIVERSAL TRUTHS www.slideshare.net/welovetrends
    • www.slideshare.net/welovetrends
    • Music defines me www.slideshare.net/welovetrends
    • I am an individual www.slideshare.net/welovetrends
    • I am part of the group www.slideshare.net/welovetrends
    • I want to be free www.slideshare.net/welovetrends
    • I want to be creative www.slideshare.net/welovetrends
    • I want to succeed www.slideshare.net/welovetrends
    • I want to have fun www.slideshare.net/welovetrends
    • I want to be loved www.slideshare.net/welovetrends
    • I want to be me www.slideshare.net/welovetrends
    • Everyone OK? www.slideshare.net/welovetrends
    • (SAME) www.slideshare.net/welovetrends
    • GLOBAL YOUTH www.slideshare.net/welovetrends
    • www.slideshare.net/welovetrends
    • I love my parents www.slideshare.net/welovetrends
    • I depend on them for money www.slideshare.net/welovetrends
    • I am at school www.slideshare.net/welovetrends
    • I am single www.slideshare.net/welovetrends
    • Or maybe not www.slideshare.net/welovetrends
    • I am aware of world events www.slideshare.net/welovetrends
    • Though I still like to hangout www.slideshare.net/welovetrends
    • I think brands are important www.slideshare.net/welovetrends
    • I have my own style www.slideshare.net/welovetrends
    • (DIFFERENT) www.slideshare.net/welovetrends
    • DIGITAL YOUTH www.slideshare.net/welovetrends
    • www.slideshare.net/welovetrends
    • Content discovery www.slideshare.net/welovetrends
    • Brand discovery www.slideshare.net/welovetrends
    • Rules of Sharing 1. Content matches my social image 2. Brings benefit to my social group 3. Ultimately adds to my social value www.slideshare.net/welovetrends
    • “the internet world is more real” (Shanghai teen) www.slideshare.net/welovetrends
    • Kids like to play www.slideshare.net/welovetrends
    • Social gaming www.slideshare.net/welovetrends
    • Teens love their phones www.slideshare.net/welovetrends
    • Location based social networks www.slideshare.net/welovetrends
    • Teens like to shop www.slideshare.net/welovetrends
    • Social shopping www.slideshare.net/welovetrends
    • Crowd sourcing www.slideshare.net/welovetrends
    • Adults like to network www.slideshare.net/welovetrends
    • Social utility www.slideshare.net/welovetrends
    • www.slideshare.net/welovetrends
    • WHAT’S HOT NOW www.slideshare.net/welovetrends
    • Layer www.slideshare.net/welovetrends
    • Digital graffiti AirPainter for Android www.slideshare.net/welovetrends
    • Video social networking www.slideshare.net/welovetrends
    • Chatroulette www.slideshare.net/welovetrends
    • Privacy is an issue www.slideshare.net/welovetrends
    • Privacy centric “anti-networks” www.slideshare.net/welovetrends
    • music individual group succeed create free fun loved me www.slideshare.net/welovetrends
    • www.slideshare.net/welovetrends Please note that many of these images have been sourced from the internet and their rights have not been cleared for commercial use. www.slideshare.net/welovetrends