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Enhancing websites on a shoe string budget
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Enhancing websites on a shoe string budget

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How can you add new features on a small or no budget. This presentation details all stages of how you could add video or audio content to your website at little or no cost. Also, how you could use …

How can you add new features on a small or no budget. This presentation details all stages of how you could add video or audio content to your website at little or no cost. Also, how you could use podcasting to extend that AV content for free. Also if your AV content is a success perhaps Coud computing is the solution to hosting that content at little cost.

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  • 1. Enhancing websites on a shoestring budget
  • 2. Who am I?
    • Phil Poole
    • Senior web developer at the British Museum
    • www.britishmuseum.org
  • 3. Enhancing websites on a shoe string budget
    • Rich multimedia on a budget
    • Podcasting
    • Blogging
    • Cloud computing
  • 4. Solutions
    • Inexpensive solutions
      • When something is free you have to compromise
      • Low cost
      • Mid range
      • Expensive
    • Low technical knowledge needed
      • Basic
      • Medium
      • Advanced
  • 5. Rich multimedia on a budget
  • 6. Making a video
    • Very good overview at http://blip.tv/learning
    Take Edit Publish Play
  • 7.
    • Sneak peak
      • www.britishmuseum.org/about_this_site/audio_and_video.aspx
  • 8. Making a video Take Edit Publish Play
  • 9. Making a video » Take
    • Flip
      • Inexpensive and portable
      • Plug into computer and edit and can upload from the camera straight to YouTube
      • £70 - £100 approx
  • 10. Making a video » Take
    • Film static shots where the camera does not move
    • Not good for when you want to move the camera around
    • Also good for ‘guerilla’ video (mock documentary)
  • 11. Making a video » Take
    • Mino
      • 2GB
      • 4:3 (TV)
    • Ultra
      • 4GB
      • 16:9 (Widescreen)
    • Mino HD
      • 4GB
      • 4:3 (TV)
      • HD quality
    • Ultra HD
      • 8GB
      • 16:9 (Widescreen)
      • HD quality
  • 12. Making a video » Take
    • Mino
      • 2GB
      • 4:3 (TV)
    • Ultra
      • 4GB
      • 16:9 (Widescreen)
    • Mino HD
      • 4GB
      • 4:3 (TV)
      • HD quality
    • Ultra HD
      • 8GB
      • 16:9 (Widescreen)
      • HD quality
  • 13. Making a video » Take
    • Mino
      • 2GB
      • 4:3 (TV)
    • Ultra
      • 4GB
      • 16:9 (Widescreen)
    • Mino HD
      • 4GB
      • 4:3 (TV)
      • HD quality
    • Ultra HD
      • 8GB
      • 16:9 (Widescreen)
      • HD quality
  • 14. Making a video » Take
    • Other options
      • Digital Camera – many have basic video
      • Rental – RED ONE £250 a day
  • 15. Making a video » Take
      • Try using photos to make a video
        • Use good photos
        • Pan and fade them
        • Add music and narration
        • Example at http://www.youtube.com/watch?v=l5leSZ8wCEs&feature=channel_page
    http://www.youtube.com/watch?v=l5leSZ8wCEs&feature=channel_page
  • 16. Making a video Take Edit Publish Play
  • 17. Making a video » Edit
    • Apple iMovie
      • very good
      • Upload straight to YouTube
      • Create movies for iPod very easily
    • Windows Movie Maker
      • Mixed reviews
    • Other free choices for Windows are:
      • Avid FreeDV
      • Wax
    Free software
  • 18. Making a video Take Edit Publish Play
  • 19. Making a video » Publish
    • All allow you to embed your video onto your website if you wish by copying and pasting code.
  • 20. Making a video » Publish
    • www.youtube.com
    • Everyone uses it
    • Most popular video site in the world
    • Can add captions
    • Most accessible out of all the services
  • 21. Making a video » Publish
    • Everyone uses it
    • Most popular video site in the world
    • Can add captions and audio descriptions
    • Most accessible out of all the services
  • 22. Making a video » Publish
    • www.vimeo.com
    • High quality video
    • Can stream HD
      • Struggles to stream HD sometimes
    • More of a niche audience
      • Art, culture etc.
  • 23. Making a video » Publish
    • www.artbabble.com
    • New website made by The Indianapolis Museum of Art (IMA)
    • Very good quality (up to HD)
    • Website specifically dedicated to the arts and cultural sector
  • 24. Making a video » Publish
    • www.blip.tv
    • Less known but similar to other generic video websites.
    • Also:
      • http://www.divshare.com/
      • http://www.esnips.com/
      • http://odeo.com/
  • 25. Making a video Take Edit Publish Play
  • 26. Making a video » Play
    • Users can view on YouTube or other video websites
    • You can also embed the code onto your website.
  • 27. Making a video » Play
    • Users can view on YouTube or other video websites
    • You can also embed the code onto your website.
  • 28. Audio Take & edit Publish Play
  • 29. Audio Take & edit Publish Play
  • 30. Audio » Take & edit
    • Apple
      • Use microphone that comes with your laptop
    • Otherwise
      • Buy microphone
      • Plantroincs are recommended
      • £40 approx
      • http://www.amazon.co.uk/Plantroincs-Audio-550-DSP-Multimedia/dp/B000HZX6HC
    Image Courtesy of Apple
  • 31. Audio » Take & edit
    • GarageBand
      • Comes with Mac
      • Very easy to use
      • Save files with podcasting in mind
    • Audacity
      • De facto standard for podcasting
    • Audacity
      • De facto standard for podcasting
      • Easy to use
      • audacity.sourceforge.net
  • 32. Audio Take & edit Publish Play
  • 33. Audio » Publish
    • www.divshare.com
    • Upload and share videos, photos, music, documents
    • http://blip.tv
    • As well as video can upload music
    • www.jukeboxalive.com
    • Upload music
    • More of a social networking site
  • 34. Audio Take & edit Publish Play
  • 35. Audio » Publish
    • Users can view the website you published to:
    • You can also embed the code onto your website.
  • 36. Podcasting
  • 37. What is Podcasting? http://www.bbc.co.uk/podcasts/series/today
  • 38.  
  • 39. Podcasting » Set up a feed
    • A feed is a a list of music that a computer can understand
    • Can set one up without worrying about code:
      • qb1.libsyn.com
      • www.softwaregarden.com/products/listgarden/index.html
  • 40. Blogging
  • 41. WordPress
    • http://wordpress.com
    • WordPress hosts the blog for you
    • Themable
    • Lots of plugins to enhance website.
  • 42. Wordpress
  • 43. Paid enhancements
    • Domain name – $10 / year
      • blog.museum.org
    • Custom CSS – $14.97 / year
    • Video press – $59.97 / year
    You can embed YouTube, Vimeo and others in WordPress for free so maybe not worth the money
  • 44. Cloud computing
  • 45. A picture http://blogs.southworks.net/mwoloski/2008/08/19/cloud-computing-taxonomy-map/
  • 46. A picture Utility Computing http://blogs.southworks.net/mwoloski/2008/08/19/cloud-computing-taxonomy-map/
  • 47. Utility computing And many others
  • 48. Utility computing And many others British Museum will store video files on Amazon S3
  • 49. Amazon web services
    • Services include
      • Database
      • Simple database
      • File storage
      • Website
      • Payments
      • Queues
    • What you get
      • Pay as you go – no contracts
      • Scalable – deal with spikes in traffics
      • Redundancy
    http://aws.amazon.com
  • 50. Amazon web services
    • Legal issues
      • Data can be replicated across the world
      • If you are holding personal data – such as email
        • Overseas transfer of personal data
        • Host is part of Safe Harbor scheme
    • www.out-law.com/page-8169
  • 51. Art Babble
  • 52.
    • www.britishmuseum.org
    • www.britishmuseum.org/about_this_site/audio_and_video.aspx
  • 53. Contact details: [email_address] http://twitter.com/ilovenicethings Slides: http://welovenicethings.com
  • 54. Other information
  • 55. Making a video » Edit
    • Apple Final Cut Express
      • Similar interface to Apple Final Cut Pro
      • Smaller learning curve than using the Pro package
      • Different to iMovie
    • Adobe Premier Elements
      • Smaller learning curve than using the Pro package
    Mid –end software
  • 56. Making a video » Edit
    • Apple Final Cut Pro
      • Industry standard
      • Used especially when creating web video.
      • Very advanced features
    • Adobe Premier
      • Competitor to Final Cut Pro
      • Also works on Mac
      • Integrates with the rest of the Adobe Suite
    High –end software
  • 57. Video accessibility
    • Accessibility
      • Add captions for people who cannot hear
      • YouTube is the only service to allow you to add Closed Captioning
      • British Museum adds captions to all videos online
    • Help links:
      • help.youtube.com/support/youtube/bin/answer.py?answer=100077
      • help.youtube.com/support/youtube/bin/answer.py?answer=100076
    • Captions to help caption
      • captiontube.appspot.com/
      • www.urusoft.net/products.php?cat=sw
      • www.synchrimedia.com/
  • 58. Useful free open source tools
    • www.archimuse.com/mw2009/abstracts/prg_335001960.html

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