by Elana Wolowitz Communications Director, Wellstone Action! ONLINE CAMPAIGN DESIGN AND EFFECTIVE EMAIL WRITING

WHAT WE’LL TALK ABOUT components of a good online campaign tools – deluxe and basic key principles how to bedazzle your emails Wellstone Action!

components of a good online campaign

tools – deluxe and basic

key principles

how to bedazzle your emails

WHAT WE WON’T the magic bullet how you, too, can get a 50% open rate solutions that are out of range of your capacity Wellstone Action!

the magic bullet

how you, too, can get a 50% open rate

solutions that are out of range of your capacity

COMPONENTS OF A GOOD ONLINE CAMPAIGN a good list a good message a good ask a good system to measure success a surprise Wellstone Action!

a good list

a good message

a good ask

a good system to measure success

a surprise

A GOOD LIST a good list is the difference between… and Wellstone Action! happy volunteers… (photo by Brande Jackson)

A GOOD LIST MEANS… you can target your communication and segment your audiences you collected your information honestly you do regular cleaning, maintenance, and updates you have complete information for all of your constituents Wellstone Action!

you can target your communication and segment your audiences

you collected your information honestly

you do regular cleaning, maintenance, and updates

you have complete information for all of your constituents

A GOOD MESSAGE if you send an email, you should have a reason your message = what you want your audience to do and why . you will get out of it what you put in if all else fails, come to Camp Wellstone! Wellstone Action!

if you send an email, you should have a reason

your message = what you want your audience to do and why .

you will get out of it what you put in

if all else fails, come to Camp Wellstone!

A GOOD ASK know what you want your audience to do and communicate it clearly overall campaign should offer tiered asks for differing levels of commitment/capacity to your work make the right ask to the right audience Wellstone Action!

know what you want your audience to do and communicate it clearly

overall campaign should offer tiered asks for differing levels of commitment/capacity to your work

make the right ask to the right audience

A GOOD SYSTEM TO MEASURE RESULTS the more data you collect on results, the better doesn’t have to be expensive technology monitor your results to see if your campaigns are effective and tweak techniques Wellstone Action!

the more data you collect on results, the better

doesn’t have to be expensive technology

monitor your results to see if your campaigns are effective and tweak techniques

THE SURPRISE boring is your enemy find something that is right for you – multimedia, compelling graphics, opportunity for interaction, etc Wellstone Action!

boring is your enemy

find something that is right for you – multimedia, compelling graphics, opportunity for interaction, etc

Wellstone Action!

KEY PRINCIPLES find your organizational voice and don’t shy away from it experiment – try, try again integrate email and website with your presence in social media communities be honest, not gimmicky (Univ. of IL study on personalization) make your own rules Wellstone Action!

find your organizational voice and don’t shy away from it

experiment – try, try again

integrate email and website with your presence in social media communities

be honest, not gimmicky (Univ. of IL study on personalization)

make your own rules

TOOLS – DELUXE AND BASIC Deluxe: integrated database fully loaded website social media presence Basic: low-cost eMarketing software (ie, Constant Contact) basic website or at least a blog social media presence Wellstone Action!

Deluxe:

integrated database

fully loaded website

social media presence

Basic:

low-cost eMarketing software (ie, Constant Contact)

basic website or at least a blog

social media presence

BEDAZZLE MY EMAIL remember this? economy of words focus on message and goal good design matters and shouldn’t distract Wellstone Action!

remember this?

economy of words

focus on message and goal

good design matters and shouldn’t distract

Wellstone Action!

IN CASE YOU COULDN’T READ THAT… The Green Bus is back in Minnesota after a cross-country bus tour for mental health fairness! From Saint Paul to Madison, Chicago, Cleveland and Pittsburgh our rallies drew big crowds, great press coverage, and powerful speakers. Although our Washington DC rally was postponed due to the funeral activities for former President Reagan, the bus trip was a rousing success! We met hundreds of volunteers, supporters and advocates who continue to work tirelessly to end discrimination against people suffering from mental illness. The tour not only gathered nationwide grassroots support for the Wellstone Act, it also renewed our commitment to getting this legislation passed. Too many Americans are affected by treatable mental illness. This is not an issue of partisan politics; it's an issue of fairness and discrimination. We're close to getting a vote in the Senate. Momentum is on our side and the next four weeks are critical. Here are two things you can do to help pass the Wellstone Act. Write a letter to the editor of your local newspaper: This is a great way to communicate with your community. Call your Senator: We've made a lot of calls, but we can still make more! Senators do keep track of calls and monitor the issues that are important to their constituents. Use the free mental health parity hotline at 1-866-PARITY-4. The powerful insurance lobby is working hard to defeat the Wellstone Act. The Associated Press recently reported that insurance companies last year spent $13 million as part of their lobbying efforts to defeat the legislation. To read the article, click here . We cannot allow the insurance companies to define this issue! Thanks - The action you take makes a difference! Thanks to the hundreds of members who supported the bus tour by "Sponsoring a Mile" of the trip and to the thousands of people across the country who continue to fight for those who don't have a voice! Wellstone Action! Wellstone Action!

The Green Bus is back in Minnesota after a cross-country bus tour for mental health fairness!

From Saint Paul to Madison, Chicago, Cleveland and Pittsburgh our rallies drew big crowds, great press coverage, and powerful speakers. Although our Washington DC rally was postponed due to the funeral activities for former President Reagan, the bus trip was a rousing success!

We met hundreds of volunteers, supporters and advocates who continue to work tirelessly to end discrimination against people suffering from mental illness. The tour not only gathered nationwide grassroots support for the Wellstone Act, it also renewed our commitment to getting this legislation passed. Too many Americans are affected by treatable mental illness. This is not an issue of partisan politics; it's an issue of fairness and discrimination.

We're close to getting a vote in the Senate. Momentum is on our side and the next four weeks are critical. Here are two things you can do to help pass the Wellstone Act.

Write a letter to the editor of your local newspaper: This is a great way to communicate with your community.

Call your Senator: We've made a lot of calls, but we can still make more! Senators do keep track of calls and monitor the issues that are important to their constituents. Use the free mental health parity hotline at 1-866-PARITY-4.

The powerful insurance lobby is working hard to defeat the Wellstone Act.

The Associated Press recently reported that insurance companies last year spent $13 million as part of their lobbying efforts to defeat the legislation. To read the article, click here . We cannot allow the insurance companies to define this issue!

Thanks - The action you take makes a difference!

Thanks to the hundreds of members who supported the bus tour by "Sponsoring a Mile" of the trip and to the thousands of people across the country who continue to fight for those who don't have a voice!

Wellstone Action!

Wellstone Action! ECONOMY OF WORDS

Wellstone Action!

FOCUS ON MESSAGE AND GOAL Wellstone Action!

Wellstone Action! GOOD DESIGN MATTERS

QUESTIONS? COMMENTS? RUDE REMARKS? Elana Wolowitz Wellstone Action! 651-414-6014 [email_address] @wellstoneaction on twitter Wellstone Action!

Elana Wolowitz

Wellstone Action!

651-414-6014

[email_address]

@wellstoneaction on twitter