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The Role of Design in Business

by Entrepreneur - UX/Product/Service/Business/Systems Designer at EPAM Empathy Lab - Parsons The New School - Owned & Operated on Nov 19, 2013

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Historically, business has leveraged design to communicate the value of services and/or products, leveraging design through surface level principles. Although this structure has remained unchanged for ...

Historically, business has leveraged design to communicate the value of services and/or products, leveraging design through surface level principles. Although this structure has remained unchanged for decades, design is beginning play a greater and more powerful role in business. Today, the role of design is shifting from a communication tool, to a translation tool – turning user needs into business insights and product offerings, leveraging design through human centered principles. The designer’s role has traditionally come at the END of the development of a product or service. The increasing popularity of roles like UX designer and executive levels in charge of Design/Experience speaks volumes to the fact that business is now assigning a greater value on design by incorporating it from the beginning to the end of product development.

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The Role of Design in Business The Role of Design in Business Presentation Transcript