5 Digital Marketing Hacks to Get More Customers for your Startup

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Hey Startup Entrepreneur - do you ever feel like having limited time and a tiny budget is killing your online marketing efforts? It turns out that startups have a huge advantage over the big guys when it comes to online marketing - if you just know where to focus. Join this masterclass to learn the 5 digital marketing hacks that will help you get more customers online (+ the exact tools to use!)
This presentation was originally given in Hong Kong in April 2016 - so there are some Asia-specific metrics in the beginning - but the marketing hacks apply to businesses worldwide!

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5 Digital Marketing Hacks to Get More Customers for your Startup

  1. 1. 5 Digital Marketing Hacks to Get More Customers for Your Startup Copyright Wellpreneur Ltd 2016
  2. 2. Why digital? (I mean, you know it's awesome, but here are the facts...) WellpreneurOnline.comCopyright Wellpreneur Ltd. 2016
  3. 3. Internet use is increasing across Asia... in Hong Kong it's 79%!
  4. 4. And it's still growing...
  5. 5. In Hong Kong social media use increased 4% in 2015
  6. 6. And Hong Kongers are spending hours per day online...
  7. 7. So it's easy to see why digital is THE way to reach most potential customers... WellpreneurOnline.comCopyright Wellpreneur Ltd. 2016
  8. 8. BUT, digital can feel like... WellpreneurOnline.comCopyright Wellpreneur Ltd. 2016
  9. 9. And as entrepreneurs we like to think we can do it all but... Copyright Wellpreneur Ltd. 2016 WellpreneurOnline.com
  10. 10. Inspired by the book Essentialism by Greg McKeown Your Energy In reality, your energy is a limited resource
  11. 11. Inspired by the book Essentialism by Greg McKeown Your Energy So instead, let's focus all your marketing energy in one direction!
  12. 12. So...what is the most important metric in your business? WellpreneurOnline.comCopyright Wellpreneur Ltd. 2016
  13. 13. #wellpreneur don't be fooled by vanity metrics Like # of followers or likes or pageviews...
  14. 14. Revenue & Customer acquisition WellpreneurOnline.comCopyright Wellpreneur Ltd. 2016 When what REALLY matters is...
  15. 15. 5 Digital Marketing Hacks to Get More Customers for Your Startup So with that in mind, here are your... Copyright 2016 Wellpreneur Ltd.
  16. 16. #wellpreneur Download the Resource Guide Download your "Marketing Hacks" resource guide for this presentation http://j.mp/5hacksworkshop Click Me! Copyright Wellpreneur Ltd 2016 Share this workshop! Twitter: @wellpreneurs #wellpreneur
  17. 17. #wellpreneur Hack #1: Have a clear customer path. Copyright Wellpreneur Ltd. 2016
  18. 18. Map it out: How do YOU turn website visitors into paying clients? WellpreneurOnline.comCopyright Wellpreneur Ltd. 2016
  19. 19. #wellpreneur Here's the model I teach... The Organic Growth System Copyright Wellpreneur Ltd. 2016
  20. 20. Example: in my own business #wellpreneur Facebook Instagram The Wellpreneur Podcast FREE 5-Day Blogging Challenge Nurture: Email Auto- responder Convert: Marketing Bootcamp; Coaching Copyright Wellpreneur Ltd. 2016
  21. 21. #wellpreneur Hack #2: Give them a little slice.
  22. 22. #wellpreneur what you sell #wellpreneur Don't build an email list of uninterested people. Here's a better approach: Copyright Wellpreneur Ltd. 2016
  23. 23. #wellpreneur what you sell #wellpreneur A little taste of working with you; Freemium Either you offer prospects a little taste of working with you for free... Copyright Wellpreneur Ltd. 2016
  24. 24. #wellpreneur what you sell #wellpreneur OR, you give them what they need to know BEFORE they're ready to work with you Copyright Wellpreneur Ltd. 2016
  25. 25. #wellpreneurwhat not to do
  26. 26. #wellpreneurwhat not to do so many fields!
  27. 27. #wellpreneura little taste
  28. 28. #wellpreneur freemium
  29. 29. #wellpreneurbefore they're ready for you
  30. 30. #wellpreneur Hack #3: The 'Get To Know You' Question
  31. 31. Ask each new subscriber a question. Copyright Wellpreneur Ltd. 2016 WellpreneurOnline.com
  32. 32. #wellpreneur WellpreneurOnline.comCopyright Wellpreneur Ltd. 2016 Copyright Wellpreneur Ltd. 2016 WellpreneurOnline.com
  33. 33. #wellpreneur WellpreneurOnline.comCopyright Wellpreneur Ltd. 2016 Copyright Wellpreneur Ltd. 2016 WellpreneurOnline.com Why this works? * Great market research! * Build your relationship with them * Because they're replying to you, it improves the likelihood your emails will get into their inbox.
  34. 34. #wellpreneur Hack #4: Not sure what to write? Share your story.
  35. 35. #wellpreneur The best Kickstarter campaigns work because we buy into the story...
  36. 36. #wellpreneur get them invested in YOU! ask their opinion / feedback a "behind the scenes" look into your business don't just sell - build a relationship! How to share your story...
  37. 37. #wellpreneur Hack #5: Choose 2 platforms where your ideal customer hangs out - and schedule 15 min engagement per day.
  38. 38. #wellpreneurSource: accion.org (2015)
  39. 39. #wellpreneur Know which platforms your ideal customers use
  40. 40. #wellpreneur Because every platform attracts different types of people
  41. 41. #wellpreneur WellpreneurOnline.comCopyright Wellpreneur Ltd. 2016 Copyright Wellpreneur Ltd. 2016 WellpreneurOnline.com In Summary: 5 Hacks to Find More Customers Online 1. Create a map (and write it down!) 2. Give them a little slice of your product 3. The "Get to know you" question 4. When in doubt: share your story! 5. Choose 2 focus social media platforms and engage 15 min/day
  42. 42. #wellpreneur Get the notes + resources from this presentation Download your "Marketing Hacks" notes: http://j.mp/5hacksworkshop Click Me!
  43. 43. #wellpreneur Listen to the Podcast A new episode every Monday about digital marketing and business for wellness entrepreneurs! WellpreneurOnline.com/blog Click Me!
  44. 44. #wellpreneur About Amanda Cook Amanda Cook advises wellness entrepreneurs on how to grow their businesses with digital marketing. Learn more or join a Wellpreneur training program at: WellpreneurOnline.com Click Me!

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