Confidenal	  Get	  Booked!	  	  Marke-ng	  Yourself	  as	  a	  Wello	  Trainer	  
Topic	  Circuit	  1.  Warm-­‐up	  2.  Championing	  the	  Wello	  Brand	  3.  Internal	  Markeng	  (Wello	  site)	  	  4. ...
Championing	  the	  Wello	  Brand	  Wello’s	  Top	  Priories:	  	  	  	  What	  would	  we	  like	  Wello	  to	  represent...
Channel	  Your	  Trainer	  Personality	  •  High	  energy	  vs.	  calm	  and	  soothing	  •  Hardcore	  vs.	  adapve	  •  ...
Internal	  Markeng:	  	  Buffing	  Up	  Your	  Trainer	  Profile	  •  Photo:	  is	  it	  eye-­‐catching?	  crisp?	  does	  it...
Sample	  Trainer	  Profile	  –	  Main	  Page	  Photo,	  Bio,	  Video,	  Experse,	  Client	  Speciales	  –	  Iduma	  has	  n...
Sample	  Trainer	  Profile	  –	  Review	  Page	  Let’s	  go	  for	  quality	  *and*	  quanBty,	  like	  Willie	  has	  here...
Sample	  Trainer	  Profile	  –	  Review	  Page	  More	  reviews	  =	  more	  future	  bookings.	  Cheyana	  is	  racking	  ...
Internal	  Markeng:	  	  Sculpng	  1-­‐on-­‐1	  Package	  Offerings	  •  Choose	  on-­‐trend	  themes	  and	  write	  appea...
Sample	  1-­‐on-­‐1	  Packages	  Great	  job	  with	  focused	  &	  descripve	  selecons,	  Shannan!	  
Internal	  Markeng:	  Being	  a	  Group	  Fitness	  Heavyweight	  •  Choosing	  Class	  Types:	  –  Focus	  on	  your	  sp...
Sample	  Class	  Descripon	  Great	  Tabata	  class	  descripon,	  Debbie!	  	  Help	  educate	  your	  trainees	  through...
Way	  to	  work	  some	  pizzazz	  into	  your	  class	  descripon,	  Holly!	  Signing	  up	  ASAP	  for	  this	  party	  ...
External	  Markeng:	  Online	  Channels	  Tapping	  Your	  Network:	  •  Exisng	  /	  former	  Wello	  clients	  through	 ...
Sample	  Facebook	  Ad	  Link	  your	  Wello	  bio,	  group	  fitness	  page,	  or	  your	  1:1	  packages!	  
Check-­‐out	  Judy’s	  local	  profile	  on	  Yelp.	  *Make	  sure	  to	  include	  ‘Wello’	  in	  your	  tle	  so	  it	  i...
Here	  are	  examples	  how	  Kate	  and	  Judy	  display	  the	  Wello	  Widget	  on	  their	  fitness	  blogs	  Sample	  ...
External	  Markeng:	  “Tradional”	  Channels	  Tapping	  Your	  ExisBng	  Network	  •  Word-­‐of-­‐mouth	  with	  –  Clien...
Final	  Stretch	  •  Keep	  up	  the	  awesome	  work	  and	  energy!	  •  Leverage	  Wello	  and	  fellow	  trainers	  fo...
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Wello Marketing Town Hall 5.7.13

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Wello Marketing Town Hall 5.7.13

  1. 1. Confidenal  Get  Booked!    Marke-ng  Yourself  as  a  Wello  Trainer  
  2. 2. Topic  Circuit  1.  Warm-­‐up  2.  Championing  the  Wello  Brand  3.  Internal  Markeng  (Wello  site)    4.  External  Markeng  5.  Final  Stretch  &  Q&A  
  3. 3. Championing  the  Wello  Brand  Wello’s  Top  Priories:        What  would  we  like  Wello  to  represent?  •  Health  &  Progress  •  Posivity  &  Energy  •  Fun  &  Social  •  Flexibility  &  Convenience  •  Trust  &  Caring  Our  clients’  well-­‐being  and  our  trainers’  success!  
  4. 4. Channel  Your  Trainer  Personality  •  High  energy  vs.  calm  and  soothing  •  Hardcore  vs.  adapve  •  Counselor  vs.  leader  •  Pic  /  video:  tone  &  body  language,  color  scheme  of  clothing  &  studio  space,  exude  confidence!  •  Bio,  1-­‐on-­‐1  packages,  Group  Classes:  work  punchy,  vivid  phrases  into  bio  &  descripons  Idenfy  your  key  qualies  and    *highlight*  them  in  your  Wello  profile  &  offerings!  
  5. 5. Internal  Markeng:    Buffing  Up  Your  Trainer  Profile  •  Photo:  is  it  eye-­‐catching?  crisp?  does  it  represent  you?  •  This  is  the  first  impression  you  form  –  make  it  count!  •  Tips:  professionally  done,  arsc,  outdoors,  bright,  reflect  fitness    •  Bio  &  Video:  highlight  your  skills  &  personality  •  This  is  your  “interview”  with  each  new  client!  •  Focus  on  how  you  help  clients  reach  their  goals  &  be  yourself!  •  A  short  anecdote  in  your  video  can  make  you  more  relatable    •  QualificaBons:  don’t  be  shy,  be  comprehensive  •  This  is  your  “resumé”  for  each  new  client!  But  don’t  include  non-­‐fitness  oriented  achievements,  i.e.  BA  in  English    •  Client  SpecialBes:  with  what  kind  of  clients  do  you  excel?    •  Reviews:  the  more  (posive),  the  becer  •  This  is  your  “reference  check”  for  each  new  client!  
  6. 6. Sample  Trainer  Profile  –  Main  Page  Photo,  Bio,  Video,  Experse,  Client  Speciales  –  Iduma  has  nailed  it.  Love  the  smile  in  her  bio  photo!  
  7. 7. Sample  Trainer  Profile  –  Review  Page  Let’s  go  for  quality  *and*  quanBty,  like  Willie  has  here!  
  8. 8. Sample  Trainer  Profile  –  Review  Page  More  reviews  =  more  future  bookings.  Cheyana  is  racking  up  a  whole  lot  of  great  reviews!  
  9. 9. Internal  Markeng:    Sculpng  1-­‐on-­‐1  Package  Offerings  •  Choose  on-­‐trend  themes  and  write  appealing  descripons  that  hit  on  clients’  needs:  –  Be  creave  and  fun  –  Gear  packages  to  specific  goals  –  Create  seasonal  packages:  bathing  suit  ready,  fight  the  holiday  bulge,  etc.    •  Pricing  suggesons  for  packages:  –  5,  10,  or  15  session  packages  tend  to  work  best  –  Round  to  the  nearest  $5  or  $10  –  Offer  in-­‐person  clients  the  opon  to  workout  on  Wello  when  they  are  out  of  town  and  create  special  packages  for  them  
  10. 10. Sample  1-­‐on-­‐1  Packages  Great  job  with  focused  &  descripve  selecons,  Shannan!  
  11. 11. Internal  Markeng:  Being  a  Group  Fitness  Heavyweight  •  Choosing  Class  Types:  –  Focus  on  your  speciales  (e.g.,  yoga,  circuit  training,  kickboxing)  –  Try  to  offer  a  variety  of  classes    •  Write  an  ALracBve  Class  DescripBons:  –  Target  goals,  type  of  acvity,  level  of  intensity,  recommended  equipment    •  Scheduling:  –  Pick  days/mes  you  can  commit  to  –  be  a  dependable  workout  resource  for  your  fitness  groupies!  –  Check  Wello  FB  trainer  group  posngs  for  recommendaons    •  Rounding  Up  More  ParBcipants:  –  Ask  trainees  who’ve  already  signed  up  to  reach  out  to  their  networks  (see  “Notes  to  Clients”  google  doc)  –  More  about  this  in  the  “External  Markeng”  secon  coming  up…  
  12. 12. Sample  Class  Descripon  Great  Tabata  class  descripon,  Debbie!    Help  educate  your  trainees  through  the  class  descripons  
  13. 13. Way  to  work  some  pizzazz  into  your  class  descripon,  Holly!  Signing  up  ASAP  for  this  party  class  !  Sample  Class  Descripon  
  14. 14. External  Markeng:  Online  Channels  Tapping  Your  Network:  •  Exisng  /  former  Wello  clients  through  the  note  system  •  Social  Media:  @wearewello  –  Facebook  –  Twicer  –  Pinterest:  wello  –  Instagram  •  Wello  widget  on  your  personal  website  •  Invite  a  friend  link  Extending  Your  Network:  •  Guest  blogging  •  Ads:  Facebook  &  Google  •  IDEA  Fitness  Connect  Badge  •  Create  a  Yelp  profile  •  Engage  with  fitness,  mom,  weight  loss  blogs  •  Share  your  knowledge:  linkedin  groups,  quora,  etc.  •  Local  trainer  directories  (e.g.NeighborhoodTrainer.com  in  NYC)  
  15. 15. Sample  Facebook  Ad  Link  your  Wello  bio,  group  fitness  page,  or  your  1:1  packages!  
  16. 16. Check-­‐out  Judy’s  local  profile  on  Yelp.  *Make  sure  to  include  ‘Wello’  in  your  tle  so  it  is  searchable.  Sample  Yelp  Profile  
  17. 17. Here  are  examples  how  Kate  and  Judy  display  the  Wello  Widget  on  their  fitness  blogs  Sample  Wello  Widget  
  18. 18. External  Markeng:  “Tradional”  Channels  Tapping  Your  ExisBng  Network  •  Word-­‐of-­‐mouth  with  –  Clients  –  Friends,  Families,  Work  Colleagues  –  Alma  maters  •  Wello  Cerficate  to  post  in  studio  (coming  soon!)  •  Wello  schwag  (coming  soon!)  –  T-­‐shirts  –  Bumper  sckers    Extending  Your  Network  •  Wello  postcards/flyers  (coming  soon!)  –  Apartment  buildings  –  Stores  –  Doctor’s  offices  •  Local  news  outlets  (point  them  to  Wello  “Press”  site)  –  Newspapers  –  TV  –  Events  
  19. 19. Final  Stretch  •  Keep  up  the  awesome  work  and  energy!  •  Leverage  Wello  and  fellow  trainers  for  ideas  and  feedback  on  markeng  strategies  •  Got  more  ideas?  Share  them  on  the  Wello  Trainers  Facebook  page!  hLps://www.facebook.com/groups/wellotrainers/  •  Markeng  Checklist  to  be  shared  •  Q&A  

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