Championing the Wello Brand Wello’s Top Priories: What would we like Wello to represent? • Health & Progress • Posivity & Energy • Fun & Social • Flexibility & Convenience • Trust & Caring Our clients’ well-‐being and our trainers’ success!
Channel Your Trainer Personality • High energy vs. calm and soothing • Hardcore vs. adapve • Counselor vs. leader • Pic / video: tone & body language, color scheme of clothing & studio space, exude conﬁdence! • Bio, 1-‐on-‐1 packages, Group Classes: work punchy, vivid phrases into bio & descripons Idenfy your key qualies and *highlight* them in your Wello proﬁle & oﬀerings!
Internal Markeng: Buﬃng Up Your Trainer Proﬁle • Photo: is it eye-‐catching? crisp? does it represent you? • This is the ﬁrst impression you form – make it count! • Tips: professionally done, arsc, outdoors, bright, reﬂect ﬁtness • Bio & Video: highlight your skills & personality • This is your “interview” with each new client! • Focus on how you help clients reach their goals & be yourself! • A short anecdote in your video can make you more relatable • QualiﬁcaBons: don’t be shy, be comprehensive • This is your “resumé” for each new client! But don’t include non-‐ﬁtness oriented achievements, i.e. BA in English • Client SpecialBes: with what kind of clients do you excel? • Reviews: the more (posive), the becer • This is your “reference check” for each new client!
Sample Trainer Proﬁle – Main Page Photo, Bio, Video, Experse, Client Speciales – Iduma has nailed it. Love the smile in her bio photo!
Sample Trainer Proﬁle – Review Page Let’s go for quality *and* quanBty, like Willie has here!
Sample Trainer Proﬁle – Review Page More reviews = more future bookings. Cheyana is racking up a whole lot of great reviews!
Internal Markeng: Sculpng 1-‐on-‐1 Package Oﬀerings • Choose on-‐trend themes and write appealing descripons that hit on clients’ needs: – Be creave and fun – Gear packages to speciﬁc goals – Create seasonal packages: bathing suit ready, ﬁght the holiday bulge, etc. • Pricing suggesons for packages: – 5, 10, or 15 session packages tend to work best – Round to the nearest $5 or $10 – Oﬀer in-‐person clients the opon to workout on Wello when they are out of town and create special packages for them
Sample 1-‐on-‐1 Packages Great job with focused & descripve selecons, Shannan!
Internal Markeng: Being a Group Fitness Heavyweight • Choosing Class Types: – Focus on your speciales (e.g., yoga, circuit training, kickboxing) – Try to oﬀer a variety of classes • Write an ALracBve Class DescripBons: – Target goals, type of acvity, level of intensity, recommended equipment • Scheduling: – Pick days/mes you can commit to – be a dependable workout resource for your ﬁtness groupies! – Check Wello FB trainer group posngs for recommendaons • Rounding Up More ParBcipants: – Ask trainees who’ve already signed up to reach out to their networks (see “Notes to Clients” google doc) – More about this in the “External Markeng” secon coming up…
Sample Class Descripon Great Tabata class descripon, Debbie! Help educate your trainees through the class descripons
Way to work some pizzazz into your class descripon, Holly! Signing up ASAP for this party class ! Sample Class Descripon
External Markeng: Online Channels Tapping Your Network: • Exisng / former Wello clients through the note system • Social Media: @wearewello – Facebook – Twicer – Pinterest: wello – Instagram • Wello widget on your personal website • Invite a friend link Extending Your Network: • Guest blogging • Ads: Facebook & Google • IDEA Fitness Connect Badge • Create a Yelp proﬁle • Engage with ﬁtness, mom, weight loss blogs • Share your knowledge: linkedin groups, quora, etc. • Local trainer directories (e.g.NeighborhoodTrainer.com in NYC)
Sample Facebook Ad Link your Wello bio, group ﬁtness page, or your 1:1 packages!
Check-‐out Judy’s local proﬁle on Yelp. *Make sure to include ‘Wello’ in your tle so it is searchable. Sample Yelp Proﬁle
Here are examples how Kate and Judy display the Wello Widget on their ﬁtness blogs Sample Wello Widget
External Markeng: “Tradional” Channels Tapping Your ExisBng Network • Word-‐of-‐mouth with – Clients – Friends, Families, Work Colleagues – Alma maters • Wello Cerﬁcate to post in studio (coming soon!) • Wello schwag (coming soon!) – T-‐shirts – Bumper sckers Extending Your Network • Wello postcards/ﬂyers (coming soon!) – Apartment buildings – Stores – Doctor’s oﬃces • Local news outlets (point them to Wello “Press” site) – Newspapers – TV – Events
Final Stretch • Keep up the awesome work and energy! • Leverage Wello and fellow trainers for ideas and feedback on markeng strategies • Got more ideas? Share them on the Wello Trainers Facebook page! hLps://www.facebook.com/groups/wellotrainers/ • Markeng Checklist to be shared • Q&A