2011.5.13 Sustainability Strategies In The Global Fmcg Industries

Wellness Club Ltd.

Sustainability Strategies
in the
Global FMCG Industries

Yolanda Che
Y l d Ch
Founder & CEO, Wellness Club Ltd

copyright 2011 Yolanda Che :: info@wellnessclubhk.com :: www.wellnessclubhk.com

Wellness Club Ltd.

What is climate change?
Definition by The United Nations
Framework Convention:

“a change of climate which is attributed
g
directly or indirectly to human activity
that alters the composition of the global
atmosphere and which is in addition to
natural climate variability observed over
comparable time periods”.
p p


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2500 scientists
say:

“Global warming
is real and
caused by human
y
activities and
many say we
have only 10
y
years to take
action before we
reach a point of
no return”.


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1. rising sea levels
2. extreme weather
3.
3 extended droughts
4. extended floods
5. disappearing glaciers
pp gg
6. increased health risks

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up to 2° Less food and water, more disease, floods,
droughts, heat waves and storms
g ,

+2 - 3° Coral reefs almost extinct and 20 - 30% of all
species face extinction
p

+3 - 4° Major species extinctions around the world.
Collapse of Amazonian rainforest
p

+4 - 5° Major coastal cities threatened including
London, New York, Tokyo, Hong Kong and Shanghai.

+5 - 6° We don’t want to go there
Source: IPCC Report 2007


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氣溫升2度就亡國小島國疾呼限制為1.5度
(法新社) 2009年9月22日星期二

當世界領袖齊聚紐約進行關鍵性的氣候變化談判時，小
島嶼國家聯盟（AOSIS）今天警告，他們的時間不多了，
因為氣候增加攝氏2度，海平面的升高有可能使所有的小
島國從地圖上消失。

歐盟領導人表示，如果其他各國也同意付出相同心力，
他們願意致力於削減30%的二氧化碳排放量，使全球溫度
上升不超過攝氏2度
上升不超過攝氏2度。

小島嶼國家聯盟（AOSIS）要求新的哥本哈根氣候協議，
限制溫度上升盡可能遠低於攝氏1.5度。
限制溫度上升盡可能遠低於攝氏1 5度。


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Environmental Protection in HK
Two significant environmental issues of concern are:

Hong Kong’s increasing energy consumption, its contribution to
climate change and its deteriorating ambient air quality are
major challenges in the region.

The increasing quantities of solid waste requiring disposal
which,
which according to the Hong Kong SAR Government will
cause the Region’s landfills to reach capacity within 8-10 years.
The landfills are filling up faster than planned.


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"HR has Key Role
HR
in Sustainability
Strategies
Strategies"
according to the report, Advancing Sustainability: HR's Role,
released April 11.


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*Sustainability programs should be prominent and
leveraged to attract and retain t l t and t enhance
l d t tt t d t i talent d to h
an organization's brand.

*Effective execution of sustainability initiatives requires
breadth and depth of connection within the corporation
and the ability to affect the right levers HR is well
levers.
positioned to step into this role.

*Sustainability is important for all employees, esp. th
*S t i bilit i i t tf ll l the
youngest workers. It's very appropriate that HR take
the lead in driving the initiatives.
g


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Key Drivers of Investment in
Sustainability:
~ Contribution to society
~ Competitive financial advantage
~ Environmental considerations
~ Saving money on operational costs
~ Health and safety considerations


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Positive Outcomes from
Sustainability Initiatives:
~ Improved employee morale*
~ More efficient business processes
~ Stronger public image
~ Increased employee loyalty
~ Increased brand recognition
~ H lth and safety considerations
Health d f t id ti

*Employee morale tops the list of outcomes is significant, noted
by leaders in corporate sustainability
sustainability.


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Positive Outcomes from Sustainability Initiatives:

Sustainability strategies
helped companies to survive
and thrive during recession.
g
The community viewed them
positively, and th i b t
iti l d their best
employees stayed.

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Top 3 Strategies for
p g
Sustainability Employee
Engagement


Wellness Club Ltd.

Top 3 Strategies for Sustainability Employee Engagement

#1. Involving employees in the company's
commitment to become carbon neutral or
reduce carbon emissions.
Level of engagement: getting started
~ e.g. promoting walking, public transport to work
~ e.g. using a carbon calculator to measure carbon
footprint of the company*
~ align employee values with company values, help turn
employees into ambassadors for your brand


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*Carbon Emissions Reductions examples


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*Become Carbon Neutral Company

Area of Certification
Carbon Neutral Company

GHG emissions included are:
a) Energy consumption
b) Business travel
c) Company owned vehicles
d) Waste sent to landfill
e) Staff commuting (optional)

GHG emissions are quantified for all sites owned or leased. A company can decide
to certify the entire company or specific sectors as carbon neutral. These typically
include head office transportation or operations
office, operations.


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#2. Engage employees i reducing waste,
#2 E l in d i t
saving resources, and living healthy.
Level of engagement: getting sophisticated
~ e.g. process and system to measure exactly
“waste reduction, water & trees saving, healthy living**”
~ let employee see how personal lifestyle changes impact
the company, the environment and themselves reinforces
company themselves,
connection between employee and the company,
empowers them to realize an internal paradigm shift to a
more conscientious person

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**Healthy Living examples

e.g. WC “Staff Work-life-balance Program”

Anti-aging

e.g. WC “LOHAS Fun Day”


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#3. Rewarding employees who achieve
goals that are aligned with the company's
company s
sustainability strategy.
Level of engagement: getting committed
~ e.g. contests with prizes*** for high achieving employees,
departments, or offices
d ffi
~ focus on the process of behaving more sustainably in a
fun and engaging way
g g g y


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***Sustainability Reward Scheme examples

e.g. WC “Health and Wellness Incentives”

~ retreat camp
~ organic farm tour
~ low-carbon cooking class
~ eco-friendly cookware gift
~ organic fair trade gift hamper
~ detox program for busy executives

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Benefits of S
B fi f Sustainability
i bili
Employee Engagement
1. a powerful component of a sustainable business
strategy
2. produces tangible results e.g. staff retention and
recruitment, brand value creation
3. differentiate from competitors, in the eyes of current
and future employees and customers


About Wellness Club Ltd. 悠學坊
Ltd

We are the first green business and wellness consultancy founded in Y2006 to help
business go green and employees well-being. O sustainability solutions i l d
b i d l ll b i Our t i bilit l ti include:

~ carbon neutral training and certification
~ staff work-life-balance programs
~ corporate health and wellness reward scheme
ellness re ard
~ LOHAS Fun Day event planning
~ organic product training and food nutritional labeling
~ green investment practices

In recognition of green procurement, sustainable business practices and corporate
social responsibility, Wellness Club Ltd is awarded

* Hong Kong Green Awards 2010
– Green Purchasewi$e Gold Award (SME)
* Caring Company Logo 2008‐11 (3 consecutive years)
* HSBC Living Business Awards 2009 10 (2
HSBC Living Business Awards 2009‐10 (2 consecutive years)
i )


Wellness Club Ltd.

Be the change you want to see in the world.

Yolanda Che

info@wellnessclubhk.com
www.wellnessclubhk.com

copyright 2011

2011.5.13 Sustainability Strategies In The Global Fmcg Industries

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