Marketing 16th aug 2012

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a Presentation to motivate and invite high school and college graduates to go for Marketing as a career option. An introduction to Marketing as a career option.

a Presentation to motivate and invite high school and college graduates to go for Marketing as a career option. An introduction to Marketing as a career option.

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Transcript

  • 1. Marketing 16th Aug 2012
  • 2. Enter into the glamorous World of Marketing
  • 3. It is a tricky path!
  • 4. A simple Marketing System
  • 5. Elements of Marketing 6P’s of Marketing• Product (Service)• Place (Target Mkt)• Price• Promotion• People (Staff)• Process
  • 6. Why Marketing as Career Choice?• Challenge• Problem Solving• Strategising• Meet People from differing backgrounds• New Techniques to learn• Generate New Ideas• Enjoyable and Fun
  • 7. Categories of Marketing• Product Management (Create, Real Estate Innovate, Design)• Brand Management Hospitality Management• Marketing Communication Retail Management• Advertising & Promotion• Internet/ Web Marketing (New) Sales Management• Social Marketing (New) Service Marketing• Marketing Research Sports Marketing• Distribution and Logistics• E- Commerce Travel/Tourism Mktg• Merchandising• Public Relations
  • 8. What are various careers in Marketing?• Internet Marketing • Social Media Marketing• Offline Marketing • Referral Marketing• Outbound Marketing • Guerrilla Marketing• Inbound Marketing • Promotional Marketing• Newsletter Marketing • Affiliate Marketing• Article Marketing • Viral Marketing• Trade Show Marketing • Viral Marketing• Search Marketing • B2B Marketing• Direct Marketing • B2C Marketing• Niche Marketing • Mobile Marketing• Drip marketing • Telemarketing• Database Marketing • Direct Mail Marketing
  • 9. • Marketing is one of the most popular career destinations for newly qualified graduates.
  • 10. What is the Power of Marketing?
  • 11. Marketing Creates Products!
  • 12. Marketing Creates Brands!
  • 13. Marketing Creates Icons!
  • 14. Marketing is Innovation!
  • 15. Marketing Creates Aspirations!
  • 16. Converts commodities into Brands!Star Bucks, Café Coffee Coca Cola, Pepsi Day
  • 17. Marketing encourages Creativity!
  • 18. Marketing Converts Opportunity into Winning Products!
  • 19. And Above All!
  • 20. Marketing Creates Careers!
  • 21. And Also!
  • 22. Marketing Creates Competition!
  • 23. Take A Decision Today!“ Now is no time to thinkof what you do not have.Think of what you can dowith what there is. ”— Ernest Hemingway
  • 24. Come into the Magic called Marketing and Create your OWN Magic!