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Marketing 16th aug 2012
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Marketing 16th aug 2012

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a Presentation to motivate and invite high school and college graduates to go for Marketing as a career option. An introduction to Marketing as a career option.

a Presentation to motivate and invite high school and college graduates to go for Marketing as a career option. An introduction to Marketing as a career option.

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Marketing 16th aug 2012 Marketing 16th aug 2012 Presentation Transcript

  • Marketing 16th Aug 2012
  • Enter into the glamorous World of Marketing
  • It is a tricky path! View slide
  • A simple Marketing System View slide
  • Elements of Marketing 6P’s of Marketing• Product (Service)• Place (Target Mkt)• Price• Promotion• People (Staff)• Process
  • Why Marketing as Career Choice?• Challenge• Problem Solving• Strategising• Meet People from differing backgrounds• New Techniques to learn• Generate New Ideas• Enjoyable and Fun
  • Categories of Marketing• Product Management (Create, Real Estate Innovate, Design)• Brand Management Hospitality Management• Marketing Communication Retail Management• Advertising & Promotion• Internet/ Web Marketing (New) Sales Management• Social Marketing (New) Service Marketing• Marketing Research Sports Marketing• Distribution and Logistics• E- Commerce Travel/Tourism Mktg• Merchandising• Public Relations
  • What are various careers in Marketing?• Internet Marketing • Social Media Marketing• Offline Marketing • Referral Marketing• Outbound Marketing • Guerrilla Marketing• Inbound Marketing • Promotional Marketing• Newsletter Marketing • Affiliate Marketing• Article Marketing • Viral Marketing• Trade Show Marketing • Viral Marketing• Search Marketing • B2B Marketing• Direct Marketing • B2C Marketing• Niche Marketing • Mobile Marketing• Drip marketing • Telemarketing• Database Marketing • Direct Mail Marketing
  • • Marketing is one of the most popular career destinations for newly qualified graduates.
  • What is the Power of Marketing?
  • Marketing Creates Products!
  • Marketing Creates Brands!
  • Marketing Creates Icons!
  • Marketing is Innovation!
  • Marketing Creates Aspirations!
  • Converts commodities into Brands!Star Bucks, Café Coffee Coca Cola, Pepsi Day
  • Marketing encourages Creativity!
  • Marketing Converts Opportunity into Winning Products!
  • And Above All!
  • Marketing Creates Careers!
  • And Also!
  • Marketing Creates Competition!
  • Take A Decision Today!“ Now is no time to thinkof what you do not have.Think of what you can dowith what there is. ”— Ernest Hemingway
  • Come into the Magic called Marketing and Create your OWN Magic!