Different Media for communicating Science to different groups

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Presented by Derek Fish (Unizul Science Centre, South Africa) at the Public Engagement Workshop, 2-5 Dec. 2008, KwaZulu-Natal South Africa, http://scienceincommunity.wordpress.com/

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Different Media for communicating Science to different groups

  1. 1. DIFFERENT MEDIA FOR COMMUNICATING SCIENCE TO DIFFERENT GROUPS Derek Fish Unizul Science Centre South Africa
  2. 2. AFRICAN ISSUES GLOBAL WARMING GENETICALLY MOD. FOODS TECHNOLOGY ADDICTIONS ENERGY CRISIS CLONING MAD COW DAY TO DAY SURVIVAL
  3. 3. South Africa has RACE problems <ul><li>ROADS </li></ul><ul><li>AIDS </li></ul><ul><li>CRIME </li></ul><ul><li>EDUCATION </li></ul>R A C E
  4. 4. AIDS : The Problem
  5. 6. AIDS : Attitudes
  6. 7. AIDS : Attitudes
  7. 8. AIDS : Response: Aids Exhibits
  8. 9. AIDS : Response: Aids Maze
  9. 10. CRIME : The Problem 200 PEOPLE MURDERED!
  10. 11. CRIME : Attitudes
  11. 12. CRIME : Attitudes
  12. 13. CRIME : Response: Careers
  13. 14. CRIME : Response: Prison Visit
  14. 15. EDUCATION : The Problem
  15. 16. EDUCATION: The Problem MATRIC (FINAL YEAR) SCIENCE RESULTS (HG) EMPANGENI REGION
  16. 17. Hendrik Verwoerd: S.A. Prime Minister &quot;When I have control over Native education I will reform it so that the Natives will be taught from childhood to realise that equality with Europeans is not for them ... What is the use of teaching the Bantu mathematics when he cannot use it in practice?&quot;
  17. 18. Rondebosch Boys’ High School
  18. 19. Most South African Schools
  19. 21. TIMSS 1995
  20. 22. TIMSS 1999
  21. 23. TIMSS 1995 - 1999
  22. 24. TIMSS 2003
  23. 26. GROSS DOMESTIC PRODUCT 887,964      Turkey 15 1,200,879      South Korea 14 1,265,838      Canada 13 1,346,009      Mexico 12 1,351,608      Spain 11 1,786,429      Italy 10 1,845,642      Brazil 9 2,046,899      France 8 2,087,815      Russia 7 2,137,421      United Kingdom 6 2,809,693      Germany 5 2,988,867      India 4 4,289,809      Japan 3 6,991,036 1      China 2 13,843,825      United States 1 14,712,369      European Union — 64,903,314      World — GDP (PPP) $M Country Rank 25,676      Botswana 104 31,331      Ghana 94 403,961      Egypt 27 459,958      Pakistan 26 467,089      South Africa 25 519,362      Thailand 24 523,739      Argentina 23 564,561      Saudi Arabia 22 620,868      Poland 21 639,512      Netherlands 20 695,388      Rep China (Taiwan) 19 752,967      Iran 18 760,812      Australia 17 837,791      Indonesia 16 GDP (PPP) $M Country Rank
  24. 27. TIMSS 1999 - 2003
  25. 28. TIMSS 1999 - 2003
  26. 29. ?
  27. 31. PIRLS 2006 READING SKILLS
  28. 34. “ I am a product of Bantu education and when I look back, it really seems much better than what education appears to be today.” Wendy Luhabe: Chancellor: University of Johannesburg “ I agree with her!” Mamphela Ramphele: Vice Chancellor: UCT
  29. 35. EDUCATION : Government Response
  30. 36. “ We went for a Rolls Royce model to deal with that [Apartheid education] – but the Malawians are driving a Volkswagen and they are driving past us.” Mamphela Ramphele: Vice Chancellor: UCT
  31. 37. “ [We have adopted] a curriculum of education totally unsuited for our environment. Why? Because we didn’t have the self-confidence to acknowledge where we are.” Mamphela Ramphele: Vice Chancellor: UCT
  32. 38. SCIENTISTS AND TECHNOLOGISTS PER 1000 PEOPLE
  33. 39. If you think education is expensive, try ignorance! Losses caused by ESKOM: R 50 billion!
  34. 40. More than half of the South African population is in the grip of extreme hunger and poverty and in places entire rural communities go without food for days, according to a report tabled by the President and founder of African Monitor, Archbishop Njongonkulu Ndungane. The report comes on the 10th anniversary of the National Poverty Hearings in Cape Town today. Poverty in South Africa has deepened over the past 10 years, with more than half of the population grappling chronic food shortages. Hardest hit are rural communities in the Free State, Northern Cape, the Eastern Cape, KwaZulu-Natal and Limpopo bearing the biggest brunt. October 22, 2008, 18:00
  35. 41. “Tabula Rasa”
  36. 42. Carl Friedrich Gauss (1785 - age 8) Punishment : Add the numbers from 1 to 100 ! 1 + 2 + 3 + 4 + ………...97 + 98 + 99 + 100 100 +99 + 98 + 97+ ……….+ 4 + 3 + 2 + 1 101+101+101+101+ ……...+101+101+101 +101 100 x 101 = 10100 = twice the sum The sum= 100 / 2 x 101 = 5050 = ½ (Number of terms) [First + Last] = ½ n [ a + l ]
  37. 43. 10 km
  38. 44. <ul><li>LED = Light Emitting Diode: 15% </li></ul><ul><li>FET = Field Effect Transistor: 2% </li></ul><ul><li>LASER = Light Amplification by Stimulated Emission of Radiation: 0% </li></ul><ul><li>Difference between fission and fusion reactions: 42% </li></ul>Teacher knowledge: Terms in new curriculum
  39. 45. <ul><li>De Broglie Wavelength: 36 % </li></ul><ul><li>Red Shift: 12 % </li></ul><ul><li>Logic Gate: 17 % </li></ul><ul><li>Doppler Effect: 19 % </li></ul><ul><li>Electron Microscope: 43 % </li></ul><ul><li>Photon: 67 % </li></ul>Teacher understanding: Terms in new curriculum (2)
  40. 47. EDUCATION : Response
  41. 48. CONCEPTUAL (cognitive) VISUAL (perceptive) MOTIVATION (affective) FACTORS AFFECTING LEARNING <ul><li>METHODS: </li></ul><ul><li>Observation </li></ul><ul><li>“ Stories” </li></ul><ul><li>Drawing </li></ul><ul><li>Questionnaire </li></ul><ul><li>Test </li></ul>INTERACTIVITY INDIVIDUAL PAIRS SMALL GROUPS LARGE GROUPS . . EXHIBITS WORKSHOPS SHOWS TALKS MODE OF EXPERIENCE GROUP VISITING URBAN TOWN SHIP RURAL
  42. 49. Wealthy, urban, mainly white <ul><li>Confident </li></ul><ul><li>Cocky </li></ul><ul><li>Naughty </li></ul><ul><li>Questioning </li></ul><ul><li>High expectations </li></ul><ul><li>Broad general knowledge </li></ul><ul><li>English speaking </li></ul><ul><li>Technologically literate </li></ul><ul><li>Excited by interactives </li></ul><ul><li>Favour individual learning </li></ul><ul><li>Most have computers at home </li></ul>
  43. 50. Poor, rural, mainly black <ul><li>Lacking confidence </li></ul><ul><li>Reserved </li></ul><ul><li>Well behaved </li></ul><ul><li>Accepting </li></ul><ul><li>Low expectations </li></ul><ul><li>Poor general knowledge </li></ul><ul><li>isiZulu speaking </li></ul><ul><li>No access to technology </li></ul><ul><li>(Initially) Afraid of interactives </li></ul><ul><li>Favour group learning </li></ul><ul><li>None have used a computer before . . . Ever! </li></ul>
  44. 51. In between: Township Schools
  45. 52. Wealthy, urban, mainly white <ul><li>Confident </li></ul><ul><li>Cocky </li></ul><ul><li>Naughty </li></ul><ul><li>Questioning </li></ul><ul><li>High expectations </li></ul><ul><li>Broad general knowledge </li></ul><ul><li>English speaking </li></ul><ul><li>Technologically literate </li></ul><ul><li>Excited by interactives </li></ul><ul><li>Favour individual learning </li></ul><ul><li>Have computers at home </li></ul>Lacking confidence Reserved Well behaved Accepting Low expectations Poor general knowledge isiZulu speaking No access to technology (Initially) Afraid of interactives Favour group learning Never used a computer Poor, rural, mainly black
  46. 53. URBAN <ul><li>Confident </li></ul><ul><li>Cocky </li></ul><ul><li>Naughty </li></ul><ul><li>Questioning </li></ul><ul><li>High expectations </li></ul><ul><li>Broad general knowledge </li></ul><ul><li>English speaking </li></ul><ul><li>Technologically literate </li></ul><ul><li>Excited by interactives </li></ul><ul><li>Favour individual learning </li></ul><ul><li>Have computers at home </li></ul>Lacking confidence Reserved Well behaved Accepting Low expectations Poor general knowledge isiZulu speaking No access to technology (Initially) Afraid of interactives Favour group learning Never used a computer RURAL TOWNSHIP
  47. 54. CONCEPTUAL (cognitive) VISUAL (perceptive) MOTIVATION (affective) FACTORS AFFECTING LEARNING <ul><li>METHODS: </li></ul><ul><li>Observation </li></ul><ul><li>“ Stories” </li></ul><ul><li>Drawing </li></ul><ul><li>Questionnaire </li></ul><ul><li>Test </li></ul>INTERACTIVITY INDIVIDUAL PAIRS SMALL GROUPS LARGE GROUPS . . EXHIBITS WORKSHOPS SHOWS TALKS MODE OF EXPERIENCE GROUP VISITING URBAN TOWN SHIP RURAL
  48. 55. CONCEPTUAL (cognitive) VISUAL (perceptive) MOTIVATION (affective) FACTORS AFFECTING LEARNING <ul><li>METHODS: </li></ul><ul><li>Observation </li></ul><ul><li>“ Stories” </li></ul><ul><li>Drawing </li></ul><ul><li>Questionnaire </li></ul><ul><li>Test </li></ul>INTERACTIVITY INDIVIDUAL PAIRS SMALL GROUPS LARGE GROUPS . . EXHIBITS WORKSHOPS SHOWS TALKS MODE OF EXPERIENCE GROUP VISITING URBAN TOWN SHIP RURAL

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