COLOMBIA produces: interesting results in health research... but...who knows? who cares? who can use them?
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COLOMBIA produces: interesting results in health research... but...who knows? who cares? who can use them?

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Presented by Ministerio de la Protección Social, Colombian Association of Science Journalism; et. al. at the Public Engagement Workshop, 2-5 Dec. 2008, KwaZulu-Natal South Africa, ...

Presented by Ministerio de la Protección Social, Colombian Association of Science Journalism; et. al. at the Public Engagement Workshop, 2-5 Dec. 2008, KwaZulu-Natal South Africa, http://scienceincommunity.wordpress.com/

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COLOMBIA produces: interesting results in health research... but...who knows? who cares? who can use them? COLOMBIA produces: interesting results in health research... but...who knows? who cares? who can use them? Presentation Transcript

  • COLOMBIA produces
    • interesting results in health research... but...
    • who knows?
    • who cares?
    • who can use them?
    Ministerio de la Protección Social Colombian Association of Science Journalism
    • Researchers will have an effective instrument to communicate to the public
    • Promote social engagement of health research
    • Design a useful strategy, that brings info to non scientists, promotes attittudes, triggers public policies that respond to needs
    Knowledge producers Info intermediaries Audiences
    • Media as a wonderful tool, cause they are aware of its impact
    • Don’t trust journalists. Better if they have some training
    • Among media, they prefer TV
    • Priority: papers at science journals. No money for other audiences
    • Even if they want, they don’t know how to do it
    • Recommend that funding agencies measure social impact more than papers
    Knowledge producers
  • Info intermediaries (mainly journalists)
    • Written media One month
      • 28 daily newspapers / 24 magazines
      • 469 articles / 79 research results (13 Colombian)
    • Broadcast media One week
    • Interviews: media and PR
    • Other strategies (Film: Lorenzo’s oil)
    • Wednesdays and Sundays in written media
    • Health, as presented, is not science
    • Sources. governmental and doctors, not researchers
    • News / Entertainment / Health programs
    • Regional broadcast gives more space to long programs
    • No info about research
    • CEET hired health consultant
    • In radio, solution to all health problems
    • Science, and science research are permanent words to give credibility
    Written media Broadcast
    • With info about health and medicine, journalists and media outlets want to improve quality of life
    • No news. It is more about the facts than new info about illneses
    • PR in the middle, in a sandwich
  • Audiences
  • Workshops and focus groups
    • Four Colombian cities
    • Bogotá
    • Cali
    • Medellín
    • Bucaramanga
    • Four Colombian sectors
    • Health practitioners
    • Policy makers
    • General public
    • Communicators
      • Science is accurate
      • Need to inform according to the group (different strategies)
      • Create a way to build social networks that trusts the value of knowledge
      • Generate the need to inform about research results and teach how to use that info
      • Need to research on social worries, for immediate use, and for long term research
      • By communicating results easier to find funds to continue research (and to make noise)
      • Interaction is the clue for participation
      • Appropriate training at colleges
      • There is a gap between knowledge producers and people
      • Researchers are difficult to reach
      • Training, training, training
      • How to detect truly reliable
      • research studies?
      • There is a gap between knowledge
      • producers and journalists
      • An independent body should lead
      • the strategy
  • Design
    • Strategy with several instruments according to the audience
    • With easy to understand, trustful and accurate messages
    • That goes beyond the mere production of messages and materials
    • Something that will last
    • Headquarters?
    • Raw material: health research
  • Development, test and production First phase
    • Internet site
    • Video
    • Audio
    • Poster to include in newspaper
  • Development, test and production
  •  
  •  
  • Services
    • Up to date info for health crisis (avian flu)
    • Information to cross
    • Quick contact with experts
    • Training:
    • Researchers (3 types)
    • Active journalists (Several + graduate program)
    • PR at science research centers
    • Audiences