Your SlideShare is downloading. ×
0
COLOMBIA produces <ul><li>interesting results in health research... but...  </li></ul><ul><li>who knows? </li></ul><ul><li...
<ul><li>Researchers will have an effective instrument to communicate to the public </li></ul><ul><li>Promote social engage...
<ul><li>Media as a wonderful tool, cause they are aware of its impact </li></ul><ul><li>Don’t trust journalists. Better if...
Info intermediaries  (mainly journalists) <ul><li>Written media  One month </li></ul><ul><ul><li>28 daily newspapers / 24 ...
<ul><li>Wednesdays and Sundays in written media </li></ul><ul><li>Health, as presented, is not science </li></ul><ul><li>S...
<ul><li>With info about health and medicine, journalists and media outlets want to improve quality of life </li></ul><ul><...
Audiences
Workshops and focus groups   <ul><li>Four Colombian cities </li></ul><ul><li>Bogotá </li></ul><ul><li>Cali </li></ul><ul><...
<ul><ul><li>Science is accurate </li></ul></ul><ul><ul><li>Need to inform according to the group (different strategies) </...
<ul><ul><li>Appropriate training at colleges </li></ul></ul><ul><ul><li>There is a gap between knowledge producers and peo...
Design <ul><li>Strategy with several instruments according to the audience </li></ul><ul><li>With easy to understand, trus...
Development, test and production First phase <ul><li>Internet site </li></ul><ul><li>Video </li></ul><ul><li>Audio </li></...
Development, test and production
 
 
Services <ul><li>Up to date info for health crisis (avian flu) </li></ul><ul><li>Information to cross </li></ul><ul><li>Qu...
Upcoming SlideShare
Loading in...5
×

COLOMBIA produces: interesting results in health research... but...who knows? who cares? who can use them?

1,097

Published on

Presented by Ministerio de la Protección Social, Colombian Association of Science Journalism; et. al. at the Public Engagement Workshop, 2-5 Dec. 2008, KwaZulu-Natal South Africa, http://scienceincommunity.wordpress.com/

Published in: News & Politics, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,097
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "COLOMBIA produces: interesting results in health research... but...who knows? who cares? who can use them?"

  1. 1. COLOMBIA produces <ul><li>interesting results in health research... but... </li></ul><ul><li>who knows? </li></ul><ul><li>who cares? </li></ul><ul><li>who can use them? </li></ul>Ministerio de la Protección Social Colombian Association of Science Journalism
  2. 2. <ul><li>Researchers will have an effective instrument to communicate to the public </li></ul><ul><li>Promote social engagement of health research </li></ul><ul><li>Design a useful strategy, that brings info to non scientists, promotes attittudes, triggers public policies that respond to needs </li></ul>Knowledge producers Info intermediaries Audiences
  3. 3. <ul><li>Media as a wonderful tool, cause they are aware of its impact </li></ul><ul><li>Don’t trust journalists. Better if they have some training </li></ul><ul><li>Among media, they prefer TV </li></ul><ul><li>Priority: papers at science journals. No money for other audiences </li></ul><ul><li>Even if they want, they don’t know how to do it </li></ul><ul><li>Recommend that funding agencies measure social impact more than papers </li></ul>Knowledge producers
  4. 4. Info intermediaries (mainly journalists) <ul><li>Written media One month </li></ul><ul><ul><li>28 daily newspapers / 24 magazines </li></ul></ul><ul><ul><li>469 articles / 79 research results (13 Colombian) </li></ul></ul><ul><li>Broadcast media One week </li></ul><ul><li>Interviews: media and PR </li></ul><ul><li>Other strategies (Film: Lorenzo’s oil) </li></ul>
  5. 5. <ul><li>Wednesdays and Sundays in written media </li></ul><ul><li>Health, as presented, is not science </li></ul><ul><li>Sources. governmental and doctors, not researchers </li></ul><ul><li>News / Entertainment / Health programs </li></ul><ul><li>Regional broadcast gives more space to long programs </li></ul><ul><li>No info about research </li></ul><ul><li>CEET hired health consultant </li></ul><ul><li>In radio, solution to all health problems </li></ul><ul><li>Science, and science research are permanent words to give credibility </li></ul>Written media Broadcast
  6. 6. <ul><li>With info about health and medicine, journalists and media outlets want to improve quality of life </li></ul><ul><li>No news. It is more about the facts than new info about illneses </li></ul><ul><li>PR in the middle, in a sandwich </li></ul>
  7. 7. Audiences
  8. 8. Workshops and focus groups <ul><li>Four Colombian cities </li></ul><ul><li>Bogotá </li></ul><ul><li>Cali </li></ul><ul><li>Medellín </li></ul><ul><li>Bucaramanga </li></ul><ul><li>Four Colombian sectors </li></ul><ul><li>Health practitioners </li></ul><ul><li>Policy makers </li></ul><ul><li>General public </li></ul><ul><li>Communicators </li></ul>
  9. 9. <ul><ul><li>Science is accurate </li></ul></ul><ul><ul><li>Need to inform according to the group (different strategies) </li></ul></ul><ul><ul><li>Create a way to build social networks that trusts the value of knowledge </li></ul></ul><ul><ul><li>Generate the need to inform about research results and teach how to use that info </li></ul></ul><ul><ul><li>Need to research on social worries, for immediate use, and for long term research </li></ul></ul><ul><ul><li>By communicating results easier to find funds to continue research (and to make noise) </li></ul></ul><ul><ul><li>Interaction is the clue for participation </li></ul></ul>
  10. 10. <ul><ul><li>Appropriate training at colleges </li></ul></ul><ul><ul><li>There is a gap between knowledge producers and people </li></ul></ul><ul><ul><li>Researchers are difficult to reach </li></ul></ul><ul><ul><li>Training, training, training </li></ul></ul><ul><ul><li>How to detect truly reliable </li></ul></ul><ul><ul><li>research studies? </li></ul></ul><ul><ul><li>There is a gap between knowledge </li></ul></ul><ul><ul><li>producers and journalists </li></ul></ul><ul><ul><li>An independent body should lead </li></ul></ul><ul><ul><li>the strategy </li></ul></ul>
  11. 11. Design <ul><li>Strategy with several instruments according to the audience </li></ul><ul><li>With easy to understand, trustful and accurate messages </li></ul><ul><li>That goes beyond the mere production of messages and materials </li></ul><ul><li>Something that will last </li></ul><ul><li>Headquarters? </li></ul><ul><li>Raw material: health research </li></ul>
  12. 12. Development, test and production First phase <ul><li>Internet site </li></ul><ul><li>Video </li></ul><ul><li>Audio </li></ul><ul><li>Poster to include in newspaper </li></ul>
  13. 13. Development, test and production
  14. 16. Services <ul><li>Up to date info for health crisis (avian flu) </li></ul><ul><li>Information to cross </li></ul><ul><li>Quick contact with experts </li></ul><ul><li>Training: </li></ul><ul><li>Researchers (3 types) </li></ul><ul><li>Active journalists (Several + graduate program) </li></ul><ul><li>PR at science research centers </li></ul><ul><li>Audiences </li></ul>
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×