Reimagine business travel - Club Tourisme and Management 2014

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Reimagine business travel slides presented at the "Club Tourisme and Management" session, in Paris.
Shows impacts of digital revolution, and how to leverage it in the business travel world.

Published in: Travel, Business
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Reimagine business travel - Club Tourisme and Management 2014

  1. 1. Copyright © 2014 CWT Re-imagine Business Travel Club Tourisme et Management - 22 Mai 2014
  2. 2. Copyright © 2014 CWT CWT: A Global Leader Specializing In Business Travel Management 2
  3. 3. Copyright © 2014 CWT Digilution … in One Question! Raise your hand if you bought your last trip in a bricks-and-mortar travel agency? 3
  4. 4. Copyright © 2014 CWT Digilution in the Travel Industry 4
  5. 5. Copyright © 2014 CWT Digilution in the Travel Industry 4 1 2 3
  6. 6. Copyright © 2014 CWT PANDA 4.0 … Google Update Yesterday 6 Are you still visible on the Web? Can I find your web site or app?
  7. 7. Copyright © 2014 CWT 5Source: TheFamily Blog
  8. 8. Copyright © 2014 CWT Digilution: “Barbarians” Attack 6 Where established companies might see risks or threats, startups see opportunity
  9. 9. Copyright © 2014 CWT Ecosystem of Mobile Apps 7http://applinks.org/ Of the 1M apps on Android and iOS, only 1,000 of them (just one tenth of 1%) have more than 50,000 users
  10. 10. Copyright © 2014 CWT Digilution … Death or Rebirth ? 8 Online vs. offline? Everything is online and digital Now! Re-imagine business travel: traveler centered seamless experience, compliant trips, pro-active actions, excellent traveler service globally, cost effective for clients
  11. 11. Copyright © 2014 CWT Digilution Impacts Clients TravelersTransport suppliers CWT Delivering the perfect trip “Delight travelers with compliant in-context tools and services during the whole travel journey” Delivering the perfect content and services “Delight suppliers with the right product and services to enable them to differentiate and offer full contextual content to CWT agents and travelers” Delivering the perfect travel program “Delight program managers with the right aggregated data, tools and services needed for supervising, amending and meeting their goals in all required corporate travel domains” 9
  12. 12. Copyright © 2014 CWT 10 The hyperconnected traveler A new species: the Homo Connectus Travelers on the go, but still connected Expect immediate information Geolocation services Looking for seamless travel experience
  13. 13. Copyright © 2014 CWT Digilution: The Red Queen Effect Acceleration of acceleration 11 Mobility instead of Trip Market share is less important than market creation
  14. 14. Copyright © 2014 CWT Re-imagine Your Business What you need … A strong BRAND: Carlson Wagonlit Travel (CWT) Be global: Presence in 150 countries and Territories Embrace digital at all levels … And … to re-imagine your business. 12 Travel = moving bits (data) and moving atoms (people) Digilution = more value from moving bits! CWT is at the core of more that 60 millions travel journeys You already know how we move people, let’s have a look at how we move bits.
  15. 15. Copyright © 2014 CWT 1. Start with The Why! 14
  16. 16. Copyright © 2014 CWT 1. Start with The Why! Give a voice to employees - CWT Yammer 15
  17. 17. Copyright © 2014 CWT 2. Mobile Everywhere You Go CWT To Go 16
  18. 18. Copyright © 2014 CWT 2. Mobile Everywhere You Go CWT To Go 17 Hotels are booked based on location, fares, travelers ratings and company travel policy.
  19. 19. Copyright © 2014 CWT 2. Mobile Everywhere You Go Dedicated solution for Chinese market 18
  20. 20. Copyright © 2014 CWT 2. Mobile Everywhere You Go CWT myPolicy 19
  21. 21. Copyright © 2014 CWT One product for one market or one segment. A dedicated team working on constantly adding features. IT is not part of the product team. Always more, generally never killed, very often tentative to lock customers in. 3. Corporate Travelers at the Heart Create moments and conversations 20 Outside-In - “Ecosystem” & Platform Inside-Out – Product at the core Define the core value of the ecosystem (fair, sustainable, open, collaborative, private club, transparency, etc.). Find and keep your Advocates and “open partners”, redefine value often. The whole is greater than the sum of its parts
  22. 22. Copyright © 2014 CWT 3. Corporate Travelers at the Heart Create moments and conversations 21
  23. 23. Copyright © 2014 CWT 3. Corporate Travelers at the Heart Carla: The virtual concierge 23 “I transform your voice into text” Voice interaction “I understand what you want to know or do” Intent Recognition “I fetch relevant information and present it” Execution Engine Knowledge (CWT content, API, www) “I ask follow- up questions + social skills” Dialogs Manager
  24. 24. Copyright © 2014 CWT 3. Create Moments Hotel Intel – corporate hotel reviews 25
  25. 25. Copyright © 2014 CWT 4. Door-To-Door is the New Paradigm CWT To Go Connect trip dots 26
  26. 26. Copyright © 2014 CWT 5. Cherish your Ecosystem Open innovation via API 30
  27. 27. Copyright © 2014 CWT 5. Cherish your Ecosystem Open innovation 31
  28. 28. Copyright © 2014 CWT The Digilution of Business Travel 32
  29. 29. Copyright © 2014 CWT Join CWT to Re-imagine Business Travel 33 http://careers.carlsonwagonlit.com /jc/external/en/global/
  30. 30. Copyright © 2014 CWT 34 Twitter http://www.twitter.com/welkaim SlideShare http://www.slideshare.net/welkaim Linkedin http://fr.linkedin.com/in/williamelkaim Blog http://www.reimagine.fr/ Contact: welkaim at carlsonwagonlit.com

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