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FH JOANNEUM Bad Gleichenberg will offer a part-time MBA course in International Hospitality and Spa Management as from March 2014, breaking new ground in the field of tourism education. ...

FH JOANNEUM Bad Gleichenberg will offer a part-time MBA course in International Hospitality and Spa Management as from March 2014, breaking new ground in the field of tourism education.

This innovative and unique MBA programme is designed both for people presently working as managers in the hospitality and spa industry or in health tourism and for those planning to do so in the future. The part-time international master programme is taught in English and is structured on a flexible, modular basis. It includes extensive e-learning components, which allow students to apply what they have learned directly in their professional practice.

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International Hospitality and Spa Management_leaflet International Hospitality and Spa Management_leaflet Document Transcript

  • MANAGEMENT INSTITUTE Health and Tourism Management Postgraduate Programme (MBA) INTERNATIONAL HOSPITALITY AND SPA MANAGEMENT WE INVEST OUR EXPERTISE IN INTERNATIONAL BUSINESS SUCCESS. www.fh-joanneum.at/hsm
  • Postgraduate Programme (MBA) INTERNATIONAL HOSPITALITY AND SPA MANAGEMENT SPA MANAGEMENT > INTERNATIONAL HOSPITALITY INDUSTRIES > TOURISM > STRATEGIC AND OPERATIVE MANAGEMENT T here are many degree programmes in the field of tourism, but our special focus is on the practical requirements at the interface between hotel and spa management. We place particular emphasis on market and employeeoriented management in this context. Breaking new ground in the field of tourism education This innovative and unique MBA programme is designed both for people presently working as managers in the hospitality and spa industry or in health tourism and for those planning to do so in the future. The part-time international master programme is taught in English and is structured on a flexible, modular basis. It includes extensive e-learning components, which allow students to apply what they have learned directly in their professional practice. „With 180,000 spa managers working in the industry and only 4,000 in education there is no doubt that we are lacking qualified spa managers. I truly welcome FH JOANNEUM‘s comprehensive and accomplished spa management program and look forward to see it evolve.“ Anna Bjurstam Owner Raison d’Etre Spas Vice President Six Senses Resorts & Spas FACTS • Academic degree: Master of Business Administration (MBA) The degree programme has been developed • Organization: part-time, 2 weeks attendance per semester + e-learning by hotel and spa managers from Europe and Asia together with experts from European • Language: English universities and the internationally renowned • Duration / Credits: 4 semesters / 120 ECTS tourism and hospitality vocational schools of • Slots: 18 per year Bad Gleichenberg under the coordination of­ • Costs: EUR 3,500 per semester • Head of degree programme: FH ­OANNEUM Bad Gleichenberg. J Dr. Eva Adamer-König www.fh-joanneum.at/hsm
  • Professional profile Our graduates have an integrative understanding of the diverse requirements and operative and strategic tasks in hospitality and spa management and continually expand this expertise through their professional activities. They work as managers at the interface between health and tourism, in jobs such as: Spa managers with interdisciplinary responsibilities ranging from day-to-day management tasks to strategic planning | Managers of hospitality businesses with or without a health tourism focus | Marketing and sales managers in hotels with or without health tourism facilities | Strategic corporate planning experts in companies operating health tourism facilities | Project managers in companies involved in the development of spa and hotel projects | Self-employed consultants in operative and strategic spa and hospitality management “The newly established Master in International Hospitality and Spa Management covers exactly the needs in today’s competitive landscape of managers of the hospitality and spa industries”. Markus Platzer Area General Manager InterContinental Bangkok and Holiday Inn Bangkok An unique set of international experts from the spa and hospitality industries guarantee market-driven and up-to-date content. These outstanding individuals from the field will benefit you and your company not only through the expertise they bring to bear in the classroom, but also because they represent an opportunity to build invaluable business networks. Renata Baskovec Anna Bjurstam Alan Clarke Gernot Deutsch Judith Ertler-Hernandez Martine Fehr Peter FLORIAN Wolfgang Haas Hintermayer Norbert Paul Illing Carina Lipold Tanja Nijemcevic Mike Peters Markus Platzer Josef Schellnegger Ines Waschl Kempinski Palace Portoroz, SLO Six Senses Resorts & Spas, THA / Raison d‘Etre Spas, SWE / Global Spa Summit University of Pannonia, Faculty of Business and Economics, HUN Thermenland Styria / Heiltherme Bad Waltersdorf, AUT VINOBLE Cosmetics - VINO SPA BRAND, AUT BADRUTT‘s PALACE HOTEL, CH Steirischer Hotelfachschulverein / Parkhotel Graz, AUT Tourism Schools Bad Gleichenberg, AUT Wellness World Business, AUT Arbonne International, UK CL - Consulting for a better life, Kuala Lumpur, MYS Kempinski Palace Portoroz, SLO University of Innsbruck, Institute of Service Management and Tourism, AUT InterContinental and Holiday Inn Bangkok, THA Vocational School for Tourism Bad Gleichenberg, AUT The Ritz-Carlton, Vienna, AUT CURRICULUM: 120 ECTS (30 ECTS per semester) 1st Semester 2nd Semester 3rd Semester 4th Semester Spa Management: Spa Operations | Markets, Trends and Innovations | Spa Industries | Spa Facilities | Strategic Spa Management 17 ECTS Hospitality Management: Trends and Challenges | Human Resources | Customer Relationship | Guest Profiling | Creating Consumer Value | Attraction and Visitor Management 26 ECTS International Management: Marketing in Tourism | eTourism | Social Media Marketing | ­Internationalization | Business Systems 9 ECTS Case Studies and Business Planning: Project Management | E ­ ntrepreneurship | Financing and Yield Management 9 ECTS Strategic and Operative ­Management: General Management | Cross Cultural Selling | International Accounting & Financial Controlling | Quality Management | Corporate Social Responsibility & Business Ethics 13 ECTS International Law: Law in Hospitality | Travel and Tourism Law 4 ECTS Social Skills: Intercultural Communication | Complaint Management | Staff Training | Booking Systems | Leadership | Workplace Health Promotion 21 ECTS Master Thesis: Thesis related Project Work | Final Orals 21 ECTS 30 30 30 30
  • “Our graduates can manage a spa as a business unit or as an independent company, but they are also prepared to manage hotels and in that context to make spa-related business decisions.“ Dr. Eva Adamer-König Head of Degree Programme This innovative and unique MBA programme will provide you with the insights into current best-practice and in-depth knowledge necessary to address current and future challenges in the management of your spa and hospitality infrastructure and services. Daniel Binder Coordinator of Degree Programme Studying at FH JOANNEUM University of Applied Sciences combines the benefits of applied learning and research, individual support and international contacts with an optimal learning environment offering a range of future-oriented subject areas. For dates and information about application and admission to FH JOANNEUM please refer to our website at www.fh-joanneum.at/hsm E-learning is a modern and flexible tool that permits students to support each other in the learning process. Students discuss their learning experiences on-line and reflect on the insights gained both in their real and virtual classrooms. They benefit from the automatic documentation of the learning process and can contact their teachers easily. Bad Gleichenberg - Health and Tourism www.bad-gleichenberg.at Thermenland Styria - time for living www.thermenland.at Stand: Oktober 2013 Contact FH JOANNEUM University of Applied Sciences International Hospitality and Spa Management Kaiser-Franz-Josef-Strasse 24 8344 Bad Gleichenberg, AUSTRIA T: +43(0)316 5453-6724 F: +43(0)316 5453-96724 E: daniel.binder@fh-joanneum.at