2012 CES Unveiled: Global Consumer Electronic Market Trends

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Presentation slides from press briefing at CES 1/8/12. Provided by CEA and GfK.

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2012 CES Unveiled: Global Consumer Electronic Market Trends

  1. 1. The Changing Shape of GlobalTech Device MarketsSteve Bambridge, Global Business Director, GfK Boutique ResearchSteve Koenig, Director of Industry Analysis, CEA
  2. 2. GfK Group GfK Boutique Research - Digital World Jan 2012Global Tech Device Spending to Hit $1 Trillion in 2012 2Global Tech Device Retail Sales Revenue in Billions of USD
  3. 3. GfK Group GfK Boutique Research - Digital World Jan 2012Emerging Economies Driving Growth 3 $572B $552 B $557 BDeveloped 63% 60% 54% 2008 2010 2012 Fcst Emerging 37% 40% 46% $340 B $370 B $482 BGlobal Tech Device Retail Sales Revenue in Billions of USD
  4. 4. GfK Group GfK Boutique Research - Digital World Jan 2012 Smartphone is Main Growth Driver; Tablet Building 4Share of Global Tech Device Retail SalesRevenue in USD - Top Tier Products
  5. 5. GfK Group GfK Boutique Research - Digital World Jan 2012Key Take Aways 5• Global Tech Device Spending to Exceed $1 Trillion in 2012• Shift to Emerging Markets as Growth Slows in Developed Markets• 2011 was Year of the Smartphone• 2012 Growth will Still Driven by Smartphones, plus Tablets• TV Market Growth is Wholly Dependent on Emerging Markets − Developed Market Opportunities Lie in LED/3D/Connected TV

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