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五步开始基于地理位置的营销方案
 

五步开始基于地理位置的营销方案

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5 steps for starting with location-based marketing By placepunch

5 steps for starting with location-based marketing By placepunch

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    五步开始基于地理位置的营销方案 五步开始基于地理位置的营销方案 Presentation Transcript

    • Overview of Location-Based Services and How to Get Started with Location-Based MarketingAdam SteinbergCo-Founder, PlacePunchadam.steinberg@placepunch.com
    • IntroductionAdam SteinbergCo-Founder & CEOPlacePunchadam.steinberg@placepunch.com678.608.1411@placepunch@adams472
    • AgendaEvolution of social mediaWhat is a check-in?How to check-inLocation-based marketing overview5 tips for starting with location-based marketing
    • Evolution of Social Media
    • 2000 2004 2007 2010 Share photos, Share what Share whereShare ideas updates you’re doing you are
    • • What’s causing this change in social media? GPS-Enabled Smartphones
    • Smartphone Affordability
    • Smartphone popularization 2004 2010
    • Smartphone usage to exceedflip phone in 2011
    • What is a Check-In?
    • Check-ins are social locationbroadcasting and sharing
    • Check-ins connect friends andvenues
    • How to Check-In
    • Download a check-in applicationto your smartphone
    • What applications (location-basedservices) offer check-ins?
    • Check-in at restaurants, stores
    • Share check-ins on Twitter,Facebook
    • Meet friends
    • Discover new venues
    • Earn badges
    • Become the mayor Foursquare Mayor: Customer with the most days checked into your venue over the last 60 days
    • Redeem Check-In Specials
    • Why check-in?SocializeEarn badges; Become the mayorReceive offers
    • Location-BasedMarketing Overview
    • Check-Ins for Business Check-Ins Are: Customer Visits Free Advertising Customer Data
    • Why do check-ins matter?5 million users+ 150,000 new users aweek Facebook opens2,500 media mentions check-ins to 500weekly million members
    • Brands marketing throughlocation-based services Restaurants Retailers
    • What is location-based marketing? Location enable marketers to target customers according to real preferences at the right time
    • Goals of location-basedmarketing+ Repeat customer visits+ New customer visits+ Word of mouth awareness+ Smarter marketing
    • Location-based marketing isdata and insights• Where your customers are• Where else do they visit• How many friends they have• Who they are (demographics)
    • Can you harness location data?
    • In other words … Timeliness + Personalization Customer Loyalty + Word of Mouth Marketing
    • What location-based marketing is not
    • 5 Tips for Starting WithLocation-Based Marketing
    • 1. Claim venues and offerspecials to nearby customers
    • 2. Deliver timely, relevant messages to customersMessage customers whenthey check in• Goodwill• Promotional / Bounce backs• SMS/Email/TwitterBenefits• Affinity• Future visits• Retweets / Awareness
    • 3. Automate personalized marketingBased on check-ins, Examplescreate personalizedmessages for: Send thank you messages and special rewards to best customers (that must be shared – buy one get one free)• Frequent customers• New customers If a customer hasn’t visited in last 60 days, automatically send• Lapsed customers coupon or offer.
    • 4. Identify your potential customersMarket to potential customers that visit competitors’ locations
    • 5. Measure. Rinse. Repeat.
    • Bonus: Incorporate location data inother marketing effortsSend the right offers to the right people based on their check-in history
    • 2 Minutes on PlacePunch
    • PlacePunch connects your brand tocustomers through location check-ins Your Brand
    • PlacePunch enables marketers to:  Build check-in loyalty programs  Send timely, relevant messages  Build email list  Learn about customerswww.placepunch.com
    • Who do we work with?
    • Learn more at … www.placepunch.com
    • Thanks for your timeAdam SteinbergCo-Founder & CEOPlacePunchadam.steinberg@placepunch.com678.608.1411@placepunch@adams472
    • Questions?