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Insights into Apple’s app ecosystem:
comparing Mac, iPad and iPhone


           Apple App Store for iPad
   IPAD



           Apple App Store for iPhone
  IPHONE



           Apple Mac App Store
   MAC



           BlackBerry App World

           Google Android Market

           Nokia Ovi Store

           Palm App Catalog

           Windows Phone 7 Marketplace



Distimo was founded to solve the challenges created by a widely fragmented app store marketplace filled
with equally fragmented information and statistics.


Distimo was launched shortly after the introduction of the first app store. App stores have clearly shown
since that time that they are the way forward for content distribution. The app store model offers an
enormous opportunity for developers to get their content out and dramatically improves content discovery
by consumers. However, the mobile market has long been characterized by fragmentation, which is
also displayed in the wide range of mobile application stores that were launched from 2009 on.


Distimo is a privately held company based in Utrecht, The Netherlands. Learn more: www.distimo.com




                                 Distimo ©2011, some rights reserved
February 2011




         NEW AND NOTEWORTHY
         This publication covers the Apple App Store for iPad, Apple App Store for iPhone, Mac
         App Store, BlackBerry App World (worldwide store), Google Android Market, Nokia Ovi
         Store, Palm App Catalog, and Windows Phone 7 Marketplace in the United States during
         February 2011.

         The major findings are:

         •  Less than two months after the launch of the Mac App Store, a top 300 Mac application
            already generates half the revenue of a top 300 iPad application on average.

         •  The average selling price of the top 300 applications is seven times higher in the
            Mac App Store ($11.21) than on the iPhone ($1.57) and almost three times higher
            than on the iPad ($4.19).

         •  The Mac App Store has 2,225 applications available in the store approximately
            two months post-launch. Comparatively, the Apple App Store for iPad had 8,099
            applications two months post-launch.

         •  Although on the Mac gaming has been less popular than on Windows, the Mac App
            Store promises a bright future for Mac gaming: there are already 646 games in this
            store (29%), and 39% of the most popular applications are games as well.

         •  The proportion of free applications in the Mac App Store is lower than in any of the
            other application stores analyzed in this report: only 12% of the applications are
            free.

         •  The 300 most popular free and 300 most popular paid applications in the three
            Apple application platforms (iPhone, iPad and Mac App Store) are published by
            1,014 publishers in total. 173 publishers distribute applications in more than one
            of these stores (17%), the Mac App Store being one of these stores in 49 cases (5%).




                                      Distimo ©2011, some rights reserved.
                            All trademarks are the property of their respective owners.
February 2011




         NUMBER OF AVAILABLE APPLICATIONS
         FEBRUARY 2011 - UNITED STATES




          MAC




                0        50000         100000        150000          200000     250000         300000    350000

                                                              free   paid



         This month’s publication examines how the Apple app ecosystem is performing, and
         focuses specifically on how the Apple App Store for iPad, the Apple App Store for iPhone
         and the Mac App Store compare to each other in terms of content, popular genres,
         download volumes and revenue.

         As of February 2011, the Apple App Store for iPhone is still the store with most content
         with 314,644 applications. Two months after its launch on January 6 2011, the Mac App
         Store has 0.7% of the available content in the Apple App Store for iPhone with 2,225
         applications in the United States. Comparatively, the Apple App Store for iPad had 8,099
         applications in its catalog in May 2010, two months after its launch on April 3 2010. An
         interesting difference is the proportion of free versus paid applications. The free/paid
         ratio is 35%/65% for iPhone apps. 29% of all applications are free in the Apple App Store
         for iPad, while in the Mac App Store the proportion of free applications is dramatically
         lower where only 12% of the applications are free.




          Note that all numbers mentioned in this report cover February 2011 data. Currently, the Mac App Store has
          2,674 available applications in the United States (March 15 2011).


                                           Distimo ©2011, some rights reserved.
                                 All trademarks are the property of their respective owners.
February 2011




         DOWNLOADS & REVENUE IN APPLE’S APPLICATION STORES
         FEBRUARY 2011 - UNITED STATES
          500000                                              $750,000




                                                              $500,000




          250000




                                                              $250,000




                0                                                  $0



                        IPAD       IPHONE       MAC                           IPAD        IPHONE   MAC




         We examined both downloads and revenue of the three Apple platforms: iPhone, iPad
         and the Mac Store. Of the top 300 most popular paid applications downloaded in
         February, the iPhone has by far the most applications downloaded every day. The top
         300 paid in the United States generates 5.6 times more downloads than the top 300
         paid in the Apple App Store for iPad. The number of top 300 paid downloads in the
         Apple App Store for iPad is 5.3 times as high than in the Mac App Store.

         Looking at the revenue these applications generate, we find that the stores are more
         alike. The top applications on iPhone generate 2.1 times the revenue of top applications
         on the iPad. The top paid applications on the iPad in turn generate 2.0 times the revenue
         of top paid applications in the Mac App Store.

         The differences in the ratio of downloads and the ratio of revenue is captured in the
         average selling price of top 300 applications in the different stores: $1.57 on iPhone,
         $4.19 on iPad and $11.21 in the Mac App Store.

         Note that these graphs only represent downloads of top 300 paid applications. Since
         the number of available applications is different in each store, the ratio of downloads
         between different stores cannot be generalized to the whole store, but only represent
         the most popular applications.



                                          Distimo ©2011, some rights reserved.
                                All trademarks are the property of their respective owners.
February 2011




         CATEGORY BREAKDOWN OF THE 100 MOST POPULAR APPLICATIONS
         FEBRUARY 2011 - UNITED STATES
         70%




         60%



                                                                                    IPAD
         50%



                                                                                   IPHONE
         40%



                                                                                    MAC
         30%




         20%




         10%




         0%




         This graph represents the category breakdown of the 100 most popular free and paid
         applications during February 2011. Games is the most popular category across all three
         Apple platforms, including the Mac, which traditionally has been little used for gaming.
         In the Mac App Store, gaming is still less popular than on the iPhone and iPad, with iPad
         having over 50% more games listed among the most popular applications than the Mac
         App Store. However, the popularity of games in the Mac App Store combined with the
         fact that there are already 646 games in the the store, signals the Mac App Store could
         boost Mac gaming.

         Additionally, some categories in the Mac App Store simply don’t exist in the iOS App
         Stores. These categories – Developer Tools, Graphics & Design, and Video – make up
         7% of the most popular applications. Applications in the Music and Utilities categories
         are also significantly more popular in the Mac App Store than in its iOS counterparts for
         iPhone and iPad.




                                          Distimo ©2011, some rights reserved.
                                All trademarks are the property of their respective owners.
February 2011




         NUMBER OF POPULAR PUBLISHERS IN MULTIPLE STORES
         FEBRUARY 2011 - UNITED STATES




          IPAD         MAC




          IPAD




          IPAD   MAC




                 MAC




                             0           20         40         60           80         100         120         140



         It is interesting to examine whether popular publishers on one of the iOS platforms are
         also popular in the Mac App Store. We looked at the top applications in all of Apple’s
         applications stores in order to analyze this (300 most popular free and 300 most
         popular paid applications*). A total of 1,014 distinct publishers have applications in
         these top application charts of which 841 publishers have top applications in only one
         of the three stores. The other 173 publishers have top applications in stores as shown
         in the graph above.

         It shows there are more publishers with top applications in both the Mac App Store and
         the App Store for iPad than publishers with top applications in both the Mac App Store
         and the App Store for iPhone: this month popular iPad publishers were more successful
         in the Mac App Store than popular iPhone publishers.




           * The Mac App Store had only 272 free applications at the end of February 2010, therefore the top 272 free
           applications are taken into account for this store.


                                           Distimo ©2011, some rights reserved.
                                 All trademarks are the property of their respective owners.
February 2011




                   HIGHEST RANKED FREE APPLICATIONS
                   APPLE APP STORE FOR IPAD - UNITED STATES

           Rank    Application                                            Category             Price

                           The Daily
            1                                                             News                 free
                           by The Daily Holdings, Inc.

                           Angry Birds HD Free                            Games-Arcade,
            2                                                                                  free
                           by Rovio Mobile Ltd.                           Games-Puzzle

                           Sand Slides                                    Games-Arcade,
            3                                                                                  free
                           by Logik State                                 Games-Puzzle

                           TinkerBox                                      Games-Educational,
            4                                                                                  free
                           by Autodesk Inc.                               Games-Puzzle

                           Friendly Facebook for iPad
            5                                                             Social Networking    free
                           by Oecoway Inc.

                           Pac-Man Battle Royale                          Games-Action,
            6                                                                                  free
                           by NamcoBandai Games Inc.                      Games-Arcade

                           iBooks
            7                                                             Books                free
                           by Apple®

                                                                          Games-Family,
            8              Holes and Balls by AudioGuidia                                      free
                                                                          Games-Puzzle

                           Angry Birds Seasons HD Free                    Games-Arcade,
            9                                                                                  free
                           by Rovio Mobile Ltd.                           Games-Puzzle

                           Coin Dozer for iPad                            Games-Arcade,
           10                                                                                  free
                           by Game Circus LLC                             Games-Casino




          - this application features in-app purchases



                                           Distimo ©2011, some rights reserved.
                                 All trademarks are the property of their respective owners.
February 2011




                   HIGHEST RANKED PAID APPLICATIONS
                   APPLE APP STORE FOR IPAD - UNITED STATES

           Rank    Application                                            Category                 Price

                           Angry Birds HD                                 Games-Arcade,
            1                                                                                     $4.99
                           by Chillingo Ltd                               Games-Family

                           Penultimate
            2                                                             Productivity         $0.99 - $1.99
                           by Cocoa Box Design LLC

                           Pages
            3                                                             Productivity            $9.99
                           by Apple®

                           Angry Birds Seasons HD                         Games-Action,
            4                                                                                     $1.99
                           by Rovio Mobile Ltd.                           Games-Arcade

                           Cut the Rope HD                                Games-Family,
            5                                                                                     $1.99
                           by Chillingo Ltd                               Games-Puzzle

                           Weather HD
            6                                                             Weather                 $0.99
                           by vimov, LLC

                           Fruit Ninja HD                                 Games-Action,
            7                                                                                     $2.99
                           by Halfbrick Studios                           Games-Arcade

                           World of Goo HD                                Games-Family,
            8                                                                                  $0.99 - $4.99
                           by 2D BOY                                      Games-Puzzle

                           Pirates vs. Ninjas vs. Zombies vs.Pandas HD    Games-Action,
            9                                                                                  $0.99 - $1.99
                           by PAN Vision AB                               Games-Arcade

                           Keynote
           10                                                             Productivity            $9.99
                           by Apple®




          - this application features in-app purchases



                                           Distimo ©2011, some rights reserved.
                                 All trademarks are the property of their respective owners.
February 2011




                   HIGHEST RANKED FREE APPLICATIONS
                   APPLE APP STORE FOR IPHONE - UNITED STATES

           Rank    Application                                            Category             Price

                           Google Translate
            1                                                             Reference            free
                           by Google

                           Doodle Truck                                   Games-Action,
            2                                                                                  free
                           by Triniti Interactive Limited                 Games-Simulation

                           Glass Tower 2                                  Games-Action,
            3                                                                                  free
                           by iDevUA                                      Games-Puzzle

                           Skee-Ball Free                                 Games-Arcade,
            4                                                                                  free
                           by Freeverse, Inc.                             Games-Family

                           Sky Burger                                     Games-Family,
            5                                                                                  free
                           by NimbleBit                                   Games-Kids

                           Angry Birds Free                               Games-Arcade,
            6                                                                                  free
                           by Rovio Mobile Ltd.                           Games-Puzzle

                           Create a awesome lock screen [...]
            7                                                             Utilities            free
                           by YoungGam communication

                           Facebook
            8                                                             Social Networking    free
                           by Facebook

                           Frog Toss!                                     Games-Arcade,
            9                                                                                  free
                           by Game Circus LLC                             Games-Simulation

                           Fragger Desert Strike                          Games-Action,
           10                                                                                  free
                           by Miniclip.com                                Games-Puzzle




          - this application features in-app purchases



                                           Distimo ©2011, some rights reserved.
                                 All trademarks are the property of their respective owners.
February 2011




                   HIGHEST RANKED PAID APPLICATIONS
                   APPLE APP STORE FOR IPHONE - UNITED STATES

          Rank     Application                                            Category                 Price

                           Angry Birds                                    Games-Action,
            1                                                                                     $0.99
                           by Clickgamer.com                              Games-Arcade

                           Fruit Ninja                                    Games-Action,
            2                                                                                     $0.99
                           by Halfbrick Studios                           Games-Arcade

                           Angry Birds Seasons                            Games-Action,
            3                                                                                     $0.99
                           by Rovio Mobile Ltd.                           Games-Arcade

                           Cut the Rope                                   Games-Family,
            4                                                                                     $0.99
                           by Chillingo Ltd                               Games-Puzzle

                           Tap DJ - Mix and Scratch your Music
            5                                                             Music                   $1.99
                           by Laan Labs

                           Doodle Jump                                    Games-Action,
            6                                                                                     $0.99
                           by Lima Sky                                    Games-Adventure

                           JellyCar 3                                     Games-Arcade,
            7                                                                                     $0.99
                           by Disney                                      Games-Puzzle

                           Potty Racers – AddictingGames                  Games-Action,
            8                                                                                     $0.99
                           by MTV Networks                                Games-Arcade

                           Tiny Wings                                     Games-Action,
            9                                                                                     $0.99
                           by Andreas Illiger                             Games-Arcade

                           Camera+
           10                                                             Photography          $0.99 - $1.99
                           by tap tap tap




          - this application features in-app purchases



                                           Distimo ©2011, some rights reserved.
                                 All trademarks are the property of their respective owners.
February 2011




                 HIGHEST RANKED FREE APPLICATIONS
                 APPLE MAC APP STORE - UNITED STATES

          Rank   Application                                            Category               Price

                        Fireplace                                       Entertainment, Life-
            1                                                                                  free
                        by Jesse Lauro                                  style

                        McSolitaire                                     Entertainment,
            2                                                                                  free
                        by PCV                                          Games

                        Alpine Crawler
            3                                                           Games                  free
                        by Dimension Technics

                        Mixxx
            4                                                           Entertainment, Music   free
                        by Mixxx Development Team

                        Doodle Hangman Free
            5                                                           Education, Games       free
                        by EnsenaSoft

                        Twitter                                         Social Networking,
            6                                                                                  free
                        by Twitter, Inc.                                Utilities

                        White Noise                                     Health & Fitness,
            7                                                                                  free
                        by TMSOFT                                       Lifestyle

                        Mobile Mouse Server
            8                                                           Utilities              free
                        by R.P.A. Tech

                        Fantastic 4 In A Row Free
            9                                                           Education, Games       free
                        by EnsenaSoft

                        Quick Note                                      Education, Produc-
           10                                                                                  free
                        by Diigo Inc.                                   tivity




                                         Distimo ©2011, some rights reserved.
                               All trademarks are the property of their respective owners.
February 2011




                 HIGHEST RANKED PAID APPLICATIONS
                 APPLE MAC APP STORE - UNITED STATES

          Rank   Application                                            Category                      Price

                        Angry Birds                                     Games, Games-Ac-
            1                                                                                        $4.99
                        by Rovio Mobile Ltd.                            tion, Games-Kids

                        iPhoto                                          Lifestyle, Photogra-
            2                                                                                        $14.99
                        by Apple®                                       phy

                        Pages
            3                                                           Business, Productivity       $19.99
                        by Apple®

                        Braid                                           Entertainment,
            4                                                                                     $1.99 - $9.99
                        by Hothead Games Inc.                           Games

                        iMovie
            5                                                           Photography, Video           $14.99
                        by Apple®

                        Pinball HD                                      Games, Games-
            6                                                                                        $2.99
                        by OOO Gameprom                                 Arcade

                        Sparrow
            7                                                           Productivity, Utilities      $9.99
                        by Sparrow

                        Aperture                                        Photography, Pro-
            8                                                                                        $79.99
                        by Apple®                                       ductivity

                        Keynote
            9                                                           Business, Productivity       $19.99
                        by Apple®

                        FaceTime                                        Lifestyle, Social Net-
           10                                                                                        $0.99
                        by Apple®                                       working




                                         Distimo ©2011, some rights reserved.
                               All trademarks are the property of their respective owners.
February 2011




                  HIGHEST RANKED FREE APPLICATIONS
                  BLACKBERRY APP WORLD - WORLDWIDE

           Rank   Application                                            Category               Price

                          BlackBerry Messenger                           IM & Social Network-
            1                                                                                   free
                          by Research In Motion Limited                  ing

                          Facebook                                       IM & Social Network-
            2                                                                                   free
                          by Research In Motion Limited                  ing

                          crunchSMS                                      IM & Social Network-
            3                                                                                   free
                          by crunchSMS                                   ing

                          Poynt
            4                                                            Maps & Navigation      free
                          by Poynt Corporation

                          Pandora
            5                                                            Music & Audio          free
                          by Pandora Media, Inc.

                          Windows Live Messenger                         IM & Social Network-
            6                                                                                   free
                          by Research In Motion Limited                  ing

                          Twitter                                        IM & Social Network-
            7                                                                                   free
                          by Research In Motion Limited                  ing

                          Who Is It - LED Light Alerts for Contacts
            8                                                            Utilities              free
                          by The Jared Company

                          Sea Storm Animated Theme 2.0
            9                                                            Themes                 free
                          by Mobstar Media Ltd

                          Navita Translator
           10                                                            Travel                 free
                          by Navita Tecnologia




                                          Distimo ©2011, some rights reserved.
                                All trademarks are the property of their respective owners.
February 2011




                  HIGHEST RANKED PAID APPLICATIONS
                  BLACKBERRY APP WORLD - WORLDWIDE

           Rank   Application                                            Category                 Price

                          PhotoClub [...]
            1                                                            Photo & Video           $6.99
                          by MMMOOO

                          Chat for Facebook Pro                          IM & Social
            2                                                                                    $0.99
                          by Bare Apps                                   Networking

                          iLock 2.0 - Password App Photo [...]
            3                                                            Utilities               $0.99
                          by MMMOOO

                          One Touch Flashlight (Uses Camera Light)
            4                                                            Utilities               $0.99
                          by The Jared Company

                          MemoryBooster - RAM Optimizer
            5                                                            Utilities            $2.99 - $4.99
                          by S4BB Limited

                          Playboy's Animated Luck O' The Irish
            6                                                            Themes                  $2.99
                          by A3 Media Network

                          Color Woody V2
            7                                                            Themes                  $4.99
                          by MMMOOO

                          BeBuzz - LED Light Colors
            8                                                            Entertainment        $2.99 - $5.99
                          by Bellshare GmbH

                          App Lock - Password Protect Apps [...]
            9                                                            Utilities               $0.99
                          by Ajani InfoTech Private Limited

                          FChat Facebook Chat                            IM & Social
           10                                                                                    $0.99
                          by shendz                                      Networking




                                          Distimo ©2011, some rights reserved.
                                All trademarks are the property of their respective owners.
February 2011




                  HIGHEST RANKED FREE APPLICATIONS (EXCLUDING GAMES)
                  GOOGLE ANDROID MARKET - UNITED STATES

           Rank   Application                                            Category                 Price

                          Gmail
            1                                                            Communication            free
                          by Google Inc.

                          Pandora Radio                                  Music & Audio, Wid-
            2                                                                                     free
                          by Pandora                                     gets

                          Google Maps                                    Live Wallpaper, Travel
            3                                                                                     free
                          by Google Inc.                                 & Local, Widgets

                          Flash Player 10.1
            4                                                            Tools                    free
                          by Adobe Systems

                          Facebook for Android
            5                                                            Social, Widgets          free
                          by Facebook

                          Androidify
            6                                                            Entertainment            free
                          by Google Inc.

                          T-Mobile My Account
            7                                                            Tools                    free
                          by T-Mobile USA

                          US Yellow Pages Search
            8                                                            Shopping, Widgets        free
                          by Yellowbook

                          Advanced Task Killer
            9                                                            Productivity, Widgets    free
                          by ReChild

                          Google Earth
           10                                                            Travel & Local           free
                          by Google Inc.




                                          Distimo ©2011, some rights reserved.
                                All trademarks are the property of their respective owners.
February 2011




                  HIGHEST RANKED PAID APPLICATIONS (EXCLUDING GAMES)
                  GOOGLE ANDROID MARKET - UNITED STATES

           Rank   Application                                            Category                    Price

                          PowerAMP Full Version Unlocker
            1                                                            Music & Audio              $4.99
                          by MaxMP

                          Titanium Backup PRO Key root
            2                                                            Tools                      $6.00
                          by Titanium Track

                          Beautiful Widgets                              Live Wallpaper, Per-
            3                                                                                    $1.98 - $2.72
                          by LevelUp Studio                              sonalization, Widgets

                          ROM Manager (Premium)
            4                                                            Tools                      $4.99
                          by ClockworkMod

                          Root Explorer (File Manager)
            5                                                            Productivity            $3.95 - $4.03
                          by Speed Software

                          DocumentsToGo Full Version Key
            6                                                            Business                   $14.99
                          by DataViz, Inc.

                          WeatherBug Elite                               Live Wallpaper,
            7                                                                                       $1.99
                          by WeatherBug Mobile                           Weather, Widgets

                          SetCPU for Root Users
            8                                                            Tools, Widgets             $1.99
                          by MichaelHuang

                          Tasker
            9                                                            Tools, Widgets          $6.43 - $7.24
                          by Crafty Apps

                          ADWLauncher EX
           10                                                            Productivity               $3.14
                          by AnderWeb




                                          Distimo ©2011, some rights reserved.
                                All trademarks are the property of their respective owners.
February 2011




                  HIGHEST RANKED FREE GAMES (EXCLUDING OTHER APPLICATIONS)
                  GOOGLE ANDROID MARKET - UNITED STATES

           Rank   Application                                            Category             Price

                          Angry Birds
            1                                                            Arcade & Action      free
                          by Rovio Mobile Ltd.

                          Solitaire
            2                                                            Cards & Casino       free
                          by Ken Magic

                          Jewels
            3                                                            Casual               free
                          by MHGames

                          Angry Birds Seasons
            4                                                            Arcade & Action      free
                          by Rovio Mobile Ltd.

                          Words With Friends Free
            5                                                            Brain & Puzzle       free
                          by Zynga

                          Bubble Buster                                  Arcade & Action,
            6                                                                                 free
                          by SkitApps                                    Brain & Puzzle

                          Paper Toss
            7                                                            Casual               free
                          by Backflip Studios Inc.

                          Live Holdem Poker Pro
            8                                                            Cards & Casino       free
                          by Dragonplay

                          Unblock Me FREE
            9                                                            Brain & Puzzle       free
                          by Kiragames

                          X Construction Lite
           10                                                            Brain & Puzzle       free
                          by CrossConstruct




                                          Distimo ©2011, some rights reserved.
                                All trademarks are the property of their respective owners.
February 2011




                  HIGHEST RANKED PAID GAMES (EXCLUDING OTHER APPLICATIONS)
                  GOOGLE ANDROID MARKET - UNITED STATES

           Rank   Application                                            Category                 Price

                          Robo Defense
            1                                                            Arcade & Action         $2.99
                          by Lupis Labs Software

                          X Construction
            2                                                            Brain & Puzzle          $1.36
                          by CrossConstruct

                          Fruit Ninja
            3                                                            Arcade & Action         $1.20
                          by Halfbrick Studios

                          Doodle Jump
            4                                                            Arcade & Action      $0.00 - $0.99
                          by GameHouse

                          Jewellust
            5                                                            Brain & Puzzle          $2.95
                          by Smartpix Games

                          SNesoid (SNES Emulator)
            6                                                            Arcade & Action         $3.99
                          by yongzh

                          The Moron Test
            7                                                            Brain & Puzzle          $0.99
                          by DistinctDev, Inc.

                          Gem Miner: Dig Deeper
            8                                                            Casual                  $2.18
                          by Psym Mobile

                          Fishin' 2 Go (FULL)
            9                                                            Arcade & Action         $2.25
                          by CyxB

                          GameBoid (GBA Emulator)
           10                                                            Arcade & Action         $4.99
                          by yongzh




                                          Distimo ©2011, some rights reserved.
                                All trademarks are the property of their respective owners.
February 2011




                  HIGHEST RANKED FREE APPLICATIONS
                  NOKIA OVI STORE - UNITED STATES

           Rank   Application                                            Category             Price

                          Colors - Just Recommended
            1                                                            Themes               free
                          by MMMOOO

                          YouTube
            2                                                            Entertainment        free
                          by YouTube

                          Swype brought to you by Nokia
            3                                                            Utilities            free
                          by Nokia

                          Gems Classic
            4                                                            Games-Arcade         free
                          by Lunagames

                          ForecaWeather Free
            5                                                            News & Info          free
                          by Foreca Ltd

                          Snaptu
            6                                                            Social Networks      free
                          by Snaptu

                          SPB TV
            7                                                            Entertainment        free
                          by SPB Software

                          Opera Mobile 10.1
            8                                                            Utilities            free
                          by Opera Software

                          Hangman
            9                                                            Games-Puzzle         free
                          by Spice

                          Contour Silver
           10                                                            Themes               free
                          by IND190 by IND190




                                          Distimo ©2011, some rights reserved.
                                All trademarks are the property of their respective owners.
February 2011




                  HIGHEST RANKED PAID APPLICATIONS
                  NOKIA OVI STORE - UNITED STATES

           Rank   Application                                            Category                 Price

                          JOIKUSPOT PREMIUM WiFi HotSpot
            1                                                            Utilities               $9.99
                          by Joikusoft

                          ThreadSMS Standard
            2                                                            Utilities               $4.99
                          by EHandySoft

                          Facebook uploader PRO
            3                                                            Social Networks         $1.99
                          by furtiv

                          Calm Fire
            4                                                            Wallpapers           $0.00 - $0.99
                          by Inode

                          FingerPrint-V2.8
            5                                                            Entertainment           $2.99
                          by ThinkChange

                          Angry Birds
            6                                                            Games-Arcade            $1.99
                          by RovioMobile

                          Neon Butterfly
            7                                                            Themes                  $0.99
                          by Mobstar Media

                          Farm Frenzy
            8                                                            Games-Arcade            $1.99
                          by HeroCraft

                          Panter HQ theme
            9                                                            Themes               $0.00 - $0.99
                          by intheme c.studio

                          Contact Photo Sync
           10                                                            Social Networks      $0.99 - $0.99
                          by Mika Hokkanen




                                          Distimo ©2011, some rights reserved.
                                All trademarks are the property of their respective owners.
February 2011




                  HIGHEST RANKED FREE APPLICATIONS
                  PALM APP CATALOG - UNITED STATES

           Rank   Application                                            Category             Price

                          Facebook
            1                                                            Social Networking    free
                          by Palm, Inc.

                          Pandora Radio
            2                                                            Music                free
                          by Pandora

                          Fall-E
            3                                                            Games                free
                          by Karge Software

            4             Translator by MojoJungle                       Travel               free

                          The Weather Channel
            5                                                            Weather              free
                          by The Weather Channel

                          Precentral News (unofficial)
            6                                                            News                 free
                          by ScienceApps

                          foursquare
            7                                                            Social Networking    free
                          by Zhephree

                          Putki
            8                                                            Games                free
                          by Alphapolygon

                          Convert                                        Productivity &
            9                                                                                 free
                          by Frazer McLean                               Utilities

                          Fantastic Wallpaper
           10                                                            Entertainment        free
                          by Appwill Inc.




                                          Distimo ©2011, some rights reserved.
                                All trademarks are the property of their respective owners.
February 2011




                  HIGHEST RANKED PAID APPLICATIONS
                  PALM APP CATALOG - UNITED STATES

           Rank   Application                                            Category             Price

                          Angry Birds
            1                                                            Games                $1.99
                          by Rovio Mobile Ltd

                          MyQ For Netflix
            2                                                            Entertainment        $3.00
                          by nexapps.net

                          FlashCards
            3                                                            Education            $4.99
                          by James Harris

                          Angry Birds for Pixi
            4                                                            Games                $1.99
                          by Rovio Mobile Ltd

                          drPodder
            5                                                            Entertainment        $0.99
                          by Jamie Hatfield

                          DigiScanner - Police/EMS/Fire Radio
            6                                                            News                 $2.99
                          by DigiKat Software

                          Angry Birds Seasons
            7                                                            Games                $1.99
                          by Rovio Mobile Ltd

                          Notes                                          Productivity &
            8                                                                                 $4.99
                          by Inglorious Apps                             Utilities

                          YouView Visual Voicemail Client                Productivity &
            9                                                                                 $3.99
                          by Syntactix LLC                               Utilities

                          Sports Live!
           10                                                            Sports               $7.99
                          by More Solutions, LLC




                                          Distimo ©2011, some rights reserved.
                                All trademarks are the property of their respective owners.
February 2011




                  HIGHEST RANKED FREE APPLICATIONS
                  WINDOWS 7 PHONE MARKETPLACE - UNITED STATES

           Rank   Application                                            Category             Price

                          YouTube
            1                                                            Music & Video        free
                          by Microsoft Corporation

            2             Facebook by Microsoft Corporation              Social               free

                          Adobe® Reader®
            3                                                            Productivity         free
                          by Adobe Systems Inc.

                          Bubble Birds                                   Games - Action &
            4                                                                                 free
                          by XIMAD INC                                   Adventure

                          Xbox LIVE Extras                               Games - Xbox
            5                                                                                 free
                          by Microsoft Game Studios                      Companion

                          The Weather Channel
            6                                                            News & Weather       free
                          by The Weather Channel

                          Traffic                                        Games - Puzzle &
            7                                                                                 free
                          by Beigomon                                    Trivia

                          Swipy Man                                      Games - Action &
            8                                                                                 free
                          by swipy_games                                 Adventure

                          Kill the Duck                                  Games - Puzzle &
            9                                                                                 free
                          by andreasvilela                               Trivia

                          Shazam
           10                                                            Music & Video        free
                          by Shazam Entertainment Ltd




                                          Distimo ©2011, some rights reserved.
                                All trademarks are the property of their respective owners.
February 2011




                  HIGHEST RANKED PAID APPLICATIONS
                  WINDOWS 7 PHONE MARKETPLACE - UNITED STATES

           Rank   Application                                            Category             Price

                          PAC-MAN ™                                      Games - Action &
            1                                                                                 $4.99
                          by Namco Bandai Games                          Adventure

                          Parachute Panic                                Games - Action &
            2                                                                                 $2.99
                          by Microsoft Game Studios                      Adventure

                          Fruit Ninja                                    Games - Action &
            3                                                                                 $2.99
                          by Microsoft Game Studios                      Adventure

                          Need for Speed™ Undercover                     Games - Sports &
            4                                                                                 $4.99
                          by Electronic Arts                             Racing

                          Rise Of Glory                                  Games - Action &
            5                                                                                 $2.99
                          by Microsoft Game Studios                      Adventure

                          Zombies!!! ©                                   Games - Board &
            6                                                                                 $4.99
                          by Microsoft Game Studios                      Classic

                          Tiki Towers                                    Games - Puzzle &
            7                                                                                 $2.99
                          by GameHouse Live                              Trivia

                          I Dig It                                       Games - Action &
            8                                                                                 $2.99
                          by Microsoft Game Studios                      Adventure

                          iBlast Moki                                    Games - Puzzle &
            9                                                                                 $2.99
                          by Microsoft Game Studios                      Trivia

                          Brain Challenge™ HD                            Games - Puzzle &
           10                                                                                 $4.99
                          by Gameloft                                    Trivia




                                          Distimo ©2011, some rights reserved.
                                All trademarks are the property of their respective owners.
February 2011




        DISTIMO CUSTOM REPORTS

         Aside from this free monthly publication, Distimo produces custom reports capable
         of providing specific mobile application store analytics that are relevant to your
         company. Custom reports are currently available for any country worldwide for the
         Apple App Store for iPhone, Apple App Store for iPad, Apple Mac App Store, BlackBerry
         App World, Google Android Market, Nokia Ovi Store, Palm App Catalog, Windows
         Phone 7 Marketplace. Additional application stores will be available in the coming
         months. To get a better idea of the type of data and metrics that Distimo can provide,
         please visit our Report product page.



        CONTACT US

         For sales enquiries, please contact Remco van den Elzen, VP Business Development at
         remco@distimo.com or call +31 64 497 8773. For press enquiries please contact
         Mindy M. Hull at mindy@mercuryglobalpartners.com or call +31 62 504 7680 (EU) or
         +1 415 889 9977 (USA).




        ABOUT DISTIMO

         Distimo was founded to solve the challenges created by a widely fragmented app store
         marketplace filled with equally fragmented information and statistics.

         Distimo was launched shortly after the introduction of the first app store. App stores
         have clearly shown since that time that they are the way forward for content distribution.
         The app store model offers an enormous opportunity for developers to get their content
         out and dramatically improves content discovery by consumers. However, the mobile
         market has long been characterized by fragmentation, which id also displayed in the
         wide range of mobile application stores that were launched from 2009 on.

         Distimo is a privately held company based in Utrecht, The Netherlands. Learn more:
         www.distimo.com




        Disclaimer
        This work is licensed under Creative Commons License “Attribution Noncommercial-Share Alike 3.0
        Netherlands”. This license is available for download at http://creativecommons.org/licenses/by-nc-sa/3.0/nl/.
        This license ables you to use, copy, spread, and build upon this work non-commercially, as long as you credit
        Distimo and license your new creations under the identical terms.




                                           Distimo ©2011, some rights reserved.
                                 All trademarks are the property of their respective owners.

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Insights into Apple's app ecosystem: comparing downloads and revenue on Mac, iPad and iPhone

  • 1. Insights into Apple’s app ecosystem: comparing Mac, iPad and iPhone Apple App Store for iPad IPAD Apple App Store for iPhone IPHONE Apple Mac App Store MAC BlackBerry App World Google Android Market Nokia Ovi Store Palm App Catalog Windows Phone 7 Marketplace Distimo was founded to solve the challenges created by a widely fragmented app store marketplace filled with equally fragmented information and statistics. Distimo was launched shortly after the introduction of the first app store. App stores have clearly shown since that time that they are the way forward for content distribution. The app store model offers an enormous opportunity for developers to get their content out and dramatically improves content discovery by consumers. However, the mobile market has long been characterized by fragmentation, which is also displayed in the wide range of mobile application stores that were launched from 2009 on. Distimo is a privately held company based in Utrecht, The Netherlands. Learn more: www.distimo.com Distimo ©2011, some rights reserved
  • 2. February 2011 NEW AND NOTEWORTHY This publication covers the Apple App Store for iPad, Apple App Store for iPhone, Mac App Store, BlackBerry App World (worldwide store), Google Android Market, Nokia Ovi Store, Palm App Catalog, and Windows Phone 7 Marketplace in the United States during February 2011. The major findings are: •  Less than two months after the launch of the Mac App Store, a top 300 Mac application already generates half the revenue of a top 300 iPad application on average. •  The average selling price of the top 300 applications is seven times higher in the Mac App Store ($11.21) than on the iPhone ($1.57) and almost three times higher than on the iPad ($4.19). •  The Mac App Store has 2,225 applications available in the store approximately two months post-launch. Comparatively, the Apple App Store for iPad had 8,099 applications two months post-launch. •  Although on the Mac gaming has been less popular than on Windows, the Mac App Store promises a bright future for Mac gaming: there are already 646 games in this store (29%), and 39% of the most popular applications are games as well. •  The proportion of free applications in the Mac App Store is lower than in any of the other application stores analyzed in this report: only 12% of the applications are free. •  The 300 most popular free and 300 most popular paid applications in the three Apple application platforms (iPhone, iPad and Mac App Store) are published by 1,014 publishers in total. 173 publishers distribute applications in more than one of these stores (17%), the Mac App Store being one of these stores in 49 cases (5%). Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.
  • 3. February 2011 NUMBER OF AVAILABLE APPLICATIONS FEBRUARY 2011 - UNITED STATES MAC 0 50000 100000 150000 200000 250000 300000 350000 free paid This month’s publication examines how the Apple app ecosystem is performing, and focuses specifically on how the Apple App Store for iPad, the Apple App Store for iPhone and the Mac App Store compare to each other in terms of content, popular genres, download volumes and revenue. As of February 2011, the Apple App Store for iPhone is still the store with most content with 314,644 applications. Two months after its launch on January 6 2011, the Mac App Store has 0.7% of the available content in the Apple App Store for iPhone with 2,225 applications in the United States. Comparatively, the Apple App Store for iPad had 8,099 applications in its catalog in May 2010, two months after its launch on April 3 2010. An interesting difference is the proportion of free versus paid applications. The free/paid ratio is 35%/65% for iPhone apps. 29% of all applications are free in the Apple App Store for iPad, while in the Mac App Store the proportion of free applications is dramatically lower where only 12% of the applications are free. Note that all numbers mentioned in this report cover February 2011 data. Currently, the Mac App Store has 2,674 available applications in the United States (March 15 2011). Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.
  • 4. February 2011 DOWNLOADS & REVENUE IN APPLE’S APPLICATION STORES FEBRUARY 2011 - UNITED STATES 500000 $750,000 $500,000 250000 $250,000 0 $0 IPAD IPHONE MAC IPAD IPHONE MAC We examined both downloads and revenue of the three Apple platforms: iPhone, iPad and the Mac Store. Of the top 300 most popular paid applications downloaded in February, the iPhone has by far the most applications downloaded every day. The top 300 paid in the United States generates 5.6 times more downloads than the top 300 paid in the Apple App Store for iPad. The number of top 300 paid downloads in the Apple App Store for iPad is 5.3 times as high than in the Mac App Store. Looking at the revenue these applications generate, we find that the stores are more alike. The top applications on iPhone generate 2.1 times the revenue of top applications on the iPad. The top paid applications on the iPad in turn generate 2.0 times the revenue of top paid applications in the Mac App Store. The differences in the ratio of downloads and the ratio of revenue is captured in the average selling price of top 300 applications in the different stores: $1.57 on iPhone, $4.19 on iPad and $11.21 in the Mac App Store. Note that these graphs only represent downloads of top 300 paid applications. Since the number of available applications is different in each store, the ratio of downloads between different stores cannot be generalized to the whole store, but only represent the most popular applications. Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.
  • 5. February 2011 CATEGORY BREAKDOWN OF THE 100 MOST POPULAR APPLICATIONS FEBRUARY 2011 - UNITED STATES 70% 60% IPAD 50% IPHONE 40% MAC 30% 20% 10% 0% This graph represents the category breakdown of the 100 most popular free and paid applications during February 2011. Games is the most popular category across all three Apple platforms, including the Mac, which traditionally has been little used for gaming. In the Mac App Store, gaming is still less popular than on the iPhone and iPad, with iPad having over 50% more games listed among the most popular applications than the Mac App Store. However, the popularity of games in the Mac App Store combined with the fact that there are already 646 games in the the store, signals the Mac App Store could boost Mac gaming. Additionally, some categories in the Mac App Store simply don’t exist in the iOS App Stores. These categories – Developer Tools, Graphics & Design, and Video – make up 7% of the most popular applications. Applications in the Music and Utilities categories are also significantly more popular in the Mac App Store than in its iOS counterparts for iPhone and iPad. Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.
  • 6. February 2011 NUMBER OF POPULAR PUBLISHERS IN MULTIPLE STORES FEBRUARY 2011 - UNITED STATES IPAD MAC IPAD IPAD MAC MAC 0 20 40 60 80 100 120 140 It is interesting to examine whether popular publishers on one of the iOS platforms are also popular in the Mac App Store. We looked at the top applications in all of Apple’s applications stores in order to analyze this (300 most popular free and 300 most popular paid applications*). A total of 1,014 distinct publishers have applications in these top application charts of which 841 publishers have top applications in only one of the three stores. The other 173 publishers have top applications in stores as shown in the graph above. It shows there are more publishers with top applications in both the Mac App Store and the App Store for iPad than publishers with top applications in both the Mac App Store and the App Store for iPhone: this month popular iPad publishers were more successful in the Mac App Store than popular iPhone publishers. * The Mac App Store had only 272 free applications at the end of February 2010, therefore the top 272 free applications are taken into account for this store. Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.
  • 7. February 2011 HIGHEST RANKED FREE APPLICATIONS APPLE APP STORE FOR IPAD - UNITED STATES Rank Application Category Price The Daily 1 News free by The Daily Holdings, Inc. Angry Birds HD Free Games-Arcade, 2 free by Rovio Mobile Ltd. Games-Puzzle Sand Slides Games-Arcade, 3 free by Logik State Games-Puzzle TinkerBox Games-Educational, 4 free by Autodesk Inc. Games-Puzzle Friendly Facebook for iPad 5 Social Networking free by Oecoway Inc. Pac-Man Battle Royale Games-Action, 6 free by NamcoBandai Games Inc. Games-Arcade iBooks 7 Books free by Apple® Games-Family, 8 Holes and Balls by AudioGuidia free Games-Puzzle Angry Birds Seasons HD Free Games-Arcade, 9 free by Rovio Mobile Ltd. Games-Puzzle Coin Dozer for iPad Games-Arcade, 10 free by Game Circus LLC Games-Casino - this application features in-app purchases Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.
  • 8. February 2011 HIGHEST RANKED PAID APPLICATIONS APPLE APP STORE FOR IPAD - UNITED STATES Rank Application Category Price Angry Birds HD Games-Arcade, 1 $4.99 by Chillingo Ltd Games-Family Penultimate 2 Productivity $0.99 - $1.99 by Cocoa Box Design LLC Pages 3 Productivity $9.99 by Apple® Angry Birds Seasons HD Games-Action, 4 $1.99 by Rovio Mobile Ltd. Games-Arcade Cut the Rope HD Games-Family, 5 $1.99 by Chillingo Ltd Games-Puzzle Weather HD 6 Weather $0.99 by vimov, LLC Fruit Ninja HD Games-Action, 7 $2.99 by Halfbrick Studios Games-Arcade World of Goo HD Games-Family, 8 $0.99 - $4.99 by 2D BOY Games-Puzzle Pirates vs. Ninjas vs. Zombies vs.Pandas HD Games-Action, 9 $0.99 - $1.99 by PAN Vision AB Games-Arcade Keynote 10 Productivity $9.99 by Apple® - this application features in-app purchases Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.
  • 9. February 2011 HIGHEST RANKED FREE APPLICATIONS APPLE APP STORE FOR IPHONE - UNITED STATES Rank Application Category Price Google Translate 1 Reference free by Google Doodle Truck Games-Action, 2 free by Triniti Interactive Limited Games-Simulation Glass Tower 2 Games-Action, 3 free by iDevUA Games-Puzzle Skee-Ball Free Games-Arcade, 4 free by Freeverse, Inc. Games-Family Sky Burger Games-Family, 5 free by NimbleBit Games-Kids Angry Birds Free Games-Arcade, 6 free by Rovio Mobile Ltd. Games-Puzzle Create a awesome lock screen [...] 7 Utilities free by YoungGam communication Facebook 8 Social Networking free by Facebook Frog Toss! Games-Arcade, 9 free by Game Circus LLC Games-Simulation Fragger Desert Strike Games-Action, 10 free by Miniclip.com Games-Puzzle - this application features in-app purchases Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.
  • 10. February 2011 HIGHEST RANKED PAID APPLICATIONS APPLE APP STORE FOR IPHONE - UNITED STATES Rank Application Category Price Angry Birds Games-Action, 1 $0.99 by Clickgamer.com Games-Arcade Fruit Ninja Games-Action, 2 $0.99 by Halfbrick Studios Games-Arcade Angry Birds Seasons Games-Action, 3 $0.99 by Rovio Mobile Ltd. Games-Arcade Cut the Rope Games-Family, 4 $0.99 by Chillingo Ltd Games-Puzzle Tap DJ - Mix and Scratch your Music 5 Music $1.99 by Laan Labs Doodle Jump Games-Action, 6 $0.99 by Lima Sky Games-Adventure JellyCar 3 Games-Arcade, 7 $0.99 by Disney Games-Puzzle Potty Racers – AddictingGames Games-Action, 8 $0.99 by MTV Networks Games-Arcade Tiny Wings Games-Action, 9 $0.99 by Andreas Illiger Games-Arcade Camera+ 10 Photography $0.99 - $1.99 by tap tap tap - this application features in-app purchases Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.
  • 11. February 2011 HIGHEST RANKED FREE APPLICATIONS APPLE MAC APP STORE - UNITED STATES Rank Application Category Price Fireplace Entertainment, Life- 1 free by Jesse Lauro style McSolitaire Entertainment, 2 free by PCV Games Alpine Crawler 3 Games free by Dimension Technics Mixxx 4 Entertainment, Music free by Mixxx Development Team Doodle Hangman Free 5 Education, Games free by EnsenaSoft Twitter Social Networking, 6 free by Twitter, Inc. Utilities White Noise Health & Fitness, 7 free by TMSOFT Lifestyle Mobile Mouse Server 8 Utilities free by R.P.A. Tech Fantastic 4 In A Row Free 9 Education, Games free by EnsenaSoft Quick Note Education, Produc- 10 free by Diigo Inc. tivity Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.
  • 12. February 2011 HIGHEST RANKED PAID APPLICATIONS APPLE MAC APP STORE - UNITED STATES Rank Application Category Price Angry Birds Games, Games-Ac- 1 $4.99 by Rovio Mobile Ltd. tion, Games-Kids iPhoto Lifestyle, Photogra- 2 $14.99 by Apple® phy Pages 3 Business, Productivity $19.99 by Apple® Braid Entertainment, 4 $1.99 - $9.99 by Hothead Games Inc. Games iMovie 5 Photography, Video $14.99 by Apple® Pinball HD Games, Games- 6 $2.99 by OOO Gameprom Arcade Sparrow 7 Productivity, Utilities $9.99 by Sparrow Aperture Photography, Pro- 8 $79.99 by Apple® ductivity Keynote 9 Business, Productivity $19.99 by Apple® FaceTime Lifestyle, Social Net- 10 $0.99 by Apple® working Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.
  • 13. February 2011 HIGHEST RANKED FREE APPLICATIONS BLACKBERRY APP WORLD - WORLDWIDE Rank Application Category Price BlackBerry Messenger IM & Social Network- 1 free by Research In Motion Limited ing Facebook IM & Social Network- 2 free by Research In Motion Limited ing crunchSMS IM & Social Network- 3 free by crunchSMS ing Poynt 4 Maps & Navigation free by Poynt Corporation Pandora 5 Music & Audio free by Pandora Media, Inc. Windows Live Messenger IM & Social Network- 6 free by Research In Motion Limited ing Twitter IM & Social Network- 7 free by Research In Motion Limited ing Who Is It - LED Light Alerts for Contacts 8 Utilities free by The Jared Company Sea Storm Animated Theme 2.0 9 Themes free by Mobstar Media Ltd Navita Translator 10 Travel free by Navita Tecnologia Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.
  • 14. February 2011 HIGHEST RANKED PAID APPLICATIONS BLACKBERRY APP WORLD - WORLDWIDE Rank Application Category Price PhotoClub [...] 1 Photo & Video $6.99 by MMMOOO Chat for Facebook Pro IM & Social 2 $0.99 by Bare Apps Networking iLock 2.0 - Password App Photo [...] 3 Utilities $0.99 by MMMOOO One Touch Flashlight (Uses Camera Light) 4 Utilities $0.99 by The Jared Company MemoryBooster - RAM Optimizer 5 Utilities $2.99 - $4.99 by S4BB Limited Playboy's Animated Luck O' The Irish 6 Themes $2.99 by A3 Media Network Color Woody V2 7 Themes $4.99 by MMMOOO BeBuzz - LED Light Colors 8 Entertainment $2.99 - $5.99 by Bellshare GmbH App Lock - Password Protect Apps [...] 9 Utilities $0.99 by Ajani InfoTech Private Limited FChat Facebook Chat IM & Social 10 $0.99 by shendz Networking Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.
  • 15. February 2011 HIGHEST RANKED FREE APPLICATIONS (EXCLUDING GAMES) GOOGLE ANDROID MARKET - UNITED STATES Rank Application Category Price Gmail 1 Communication free by Google Inc. Pandora Radio Music & Audio, Wid- 2 free by Pandora gets Google Maps Live Wallpaper, Travel 3 free by Google Inc. & Local, Widgets Flash Player 10.1 4 Tools free by Adobe Systems Facebook for Android 5 Social, Widgets free by Facebook Androidify 6 Entertainment free by Google Inc. T-Mobile My Account 7 Tools free by T-Mobile USA US Yellow Pages Search 8 Shopping, Widgets free by Yellowbook Advanced Task Killer 9 Productivity, Widgets free by ReChild Google Earth 10 Travel & Local free by Google Inc. Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.
  • 16. February 2011 HIGHEST RANKED PAID APPLICATIONS (EXCLUDING GAMES) GOOGLE ANDROID MARKET - UNITED STATES Rank Application Category Price PowerAMP Full Version Unlocker 1 Music & Audio $4.99 by MaxMP Titanium Backup PRO Key root 2 Tools $6.00 by Titanium Track Beautiful Widgets Live Wallpaper, Per- 3 $1.98 - $2.72 by LevelUp Studio sonalization, Widgets ROM Manager (Premium) 4 Tools $4.99 by ClockworkMod Root Explorer (File Manager) 5 Productivity $3.95 - $4.03 by Speed Software DocumentsToGo Full Version Key 6 Business $14.99 by DataViz, Inc. WeatherBug Elite Live Wallpaper, 7 $1.99 by WeatherBug Mobile Weather, Widgets SetCPU for Root Users 8 Tools, Widgets $1.99 by MichaelHuang Tasker 9 Tools, Widgets $6.43 - $7.24 by Crafty Apps ADWLauncher EX 10 Productivity $3.14 by AnderWeb Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.
  • 17. February 2011 HIGHEST RANKED FREE GAMES (EXCLUDING OTHER APPLICATIONS) GOOGLE ANDROID MARKET - UNITED STATES Rank Application Category Price Angry Birds 1 Arcade & Action free by Rovio Mobile Ltd. Solitaire 2 Cards & Casino free by Ken Magic Jewels 3 Casual free by MHGames Angry Birds Seasons 4 Arcade & Action free by Rovio Mobile Ltd. Words With Friends Free 5 Brain & Puzzle free by Zynga Bubble Buster Arcade & Action, 6 free by SkitApps Brain & Puzzle Paper Toss 7 Casual free by Backflip Studios Inc. Live Holdem Poker Pro 8 Cards & Casino free by Dragonplay Unblock Me FREE 9 Brain & Puzzle free by Kiragames X Construction Lite 10 Brain & Puzzle free by CrossConstruct Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.
  • 18. February 2011 HIGHEST RANKED PAID GAMES (EXCLUDING OTHER APPLICATIONS) GOOGLE ANDROID MARKET - UNITED STATES Rank Application Category Price Robo Defense 1 Arcade & Action $2.99 by Lupis Labs Software X Construction 2 Brain & Puzzle $1.36 by CrossConstruct Fruit Ninja 3 Arcade & Action $1.20 by Halfbrick Studios Doodle Jump 4 Arcade & Action $0.00 - $0.99 by GameHouse Jewellust 5 Brain & Puzzle $2.95 by Smartpix Games SNesoid (SNES Emulator) 6 Arcade & Action $3.99 by yongzh The Moron Test 7 Brain & Puzzle $0.99 by DistinctDev, Inc. Gem Miner: Dig Deeper 8 Casual $2.18 by Psym Mobile Fishin' 2 Go (FULL) 9 Arcade & Action $2.25 by CyxB GameBoid (GBA Emulator) 10 Arcade & Action $4.99 by yongzh Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.
  • 19. February 2011 HIGHEST RANKED FREE APPLICATIONS NOKIA OVI STORE - UNITED STATES Rank Application Category Price Colors - Just Recommended 1 Themes free by MMMOOO YouTube 2 Entertainment free by YouTube Swype brought to you by Nokia 3 Utilities free by Nokia Gems Classic 4 Games-Arcade free by Lunagames ForecaWeather Free 5 News & Info free by Foreca Ltd Snaptu 6 Social Networks free by Snaptu SPB TV 7 Entertainment free by SPB Software Opera Mobile 10.1 8 Utilities free by Opera Software Hangman 9 Games-Puzzle free by Spice Contour Silver 10 Themes free by IND190 by IND190 Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.
  • 20. February 2011 HIGHEST RANKED PAID APPLICATIONS NOKIA OVI STORE - UNITED STATES Rank Application Category Price JOIKUSPOT PREMIUM WiFi HotSpot 1 Utilities $9.99 by Joikusoft ThreadSMS Standard 2 Utilities $4.99 by EHandySoft Facebook uploader PRO 3 Social Networks $1.99 by furtiv Calm Fire 4 Wallpapers $0.00 - $0.99 by Inode FingerPrint-V2.8 5 Entertainment $2.99 by ThinkChange Angry Birds 6 Games-Arcade $1.99 by RovioMobile Neon Butterfly 7 Themes $0.99 by Mobstar Media Farm Frenzy 8 Games-Arcade $1.99 by HeroCraft Panter HQ theme 9 Themes $0.00 - $0.99 by intheme c.studio Contact Photo Sync 10 Social Networks $0.99 - $0.99 by Mika Hokkanen Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.
  • 21. February 2011 HIGHEST RANKED FREE APPLICATIONS PALM APP CATALOG - UNITED STATES Rank Application Category Price Facebook 1 Social Networking free by Palm, Inc. Pandora Radio 2 Music free by Pandora Fall-E 3 Games free by Karge Software 4 Translator by MojoJungle Travel free The Weather Channel 5 Weather free by The Weather Channel Precentral News (unofficial) 6 News free by ScienceApps foursquare 7 Social Networking free by Zhephree Putki 8 Games free by Alphapolygon Convert Productivity & 9 free by Frazer McLean Utilities Fantastic Wallpaper 10 Entertainment free by Appwill Inc. Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.
  • 22. February 2011 HIGHEST RANKED PAID APPLICATIONS PALM APP CATALOG - UNITED STATES Rank Application Category Price Angry Birds 1 Games $1.99 by Rovio Mobile Ltd MyQ For Netflix 2 Entertainment $3.00 by nexapps.net FlashCards 3 Education $4.99 by James Harris Angry Birds for Pixi 4 Games $1.99 by Rovio Mobile Ltd drPodder 5 Entertainment $0.99 by Jamie Hatfield DigiScanner - Police/EMS/Fire Radio 6 News $2.99 by DigiKat Software Angry Birds Seasons 7 Games $1.99 by Rovio Mobile Ltd Notes Productivity & 8 $4.99 by Inglorious Apps Utilities YouView Visual Voicemail Client Productivity & 9 $3.99 by Syntactix LLC Utilities Sports Live! 10 Sports $7.99 by More Solutions, LLC Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.
  • 23. February 2011 HIGHEST RANKED FREE APPLICATIONS WINDOWS 7 PHONE MARKETPLACE - UNITED STATES Rank Application Category Price YouTube 1 Music & Video free by Microsoft Corporation 2 Facebook by Microsoft Corporation Social free Adobe® Reader® 3 Productivity free by Adobe Systems Inc. Bubble Birds Games - Action & 4 free by XIMAD INC Adventure Xbox LIVE Extras Games - Xbox 5 free by Microsoft Game Studios Companion The Weather Channel 6 News & Weather free by The Weather Channel Traffic Games - Puzzle & 7 free by Beigomon Trivia Swipy Man Games - Action & 8 free by swipy_games Adventure Kill the Duck Games - Puzzle & 9 free by andreasvilela Trivia Shazam 10 Music & Video free by Shazam Entertainment Ltd Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.
  • 24. February 2011 HIGHEST RANKED PAID APPLICATIONS WINDOWS 7 PHONE MARKETPLACE - UNITED STATES Rank Application Category Price PAC-MAN ™ Games - Action & 1 $4.99 by Namco Bandai Games Adventure Parachute Panic Games - Action & 2 $2.99 by Microsoft Game Studios Adventure Fruit Ninja Games - Action & 3 $2.99 by Microsoft Game Studios Adventure Need for Speed™ Undercover Games - Sports & 4 $4.99 by Electronic Arts Racing Rise Of Glory Games - Action & 5 $2.99 by Microsoft Game Studios Adventure Zombies!!! © Games - Board & 6 $4.99 by Microsoft Game Studios Classic Tiki Towers Games - Puzzle & 7 $2.99 by GameHouse Live Trivia I Dig It Games - Action & 8 $2.99 by Microsoft Game Studios Adventure iBlast Moki Games - Puzzle & 9 $2.99 by Microsoft Game Studios Trivia Brain Challenge™ HD Games - Puzzle & 10 $4.99 by Gameloft Trivia Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.
  • 25. February 2011 DISTIMO CUSTOM REPORTS Aside from this free monthly publication, Distimo produces custom reports capable of providing specific mobile application store analytics that are relevant to your company. Custom reports are currently available for any country worldwide for the Apple App Store for iPhone, Apple App Store for iPad, Apple Mac App Store, BlackBerry App World, Google Android Market, Nokia Ovi Store, Palm App Catalog, Windows Phone 7 Marketplace. Additional application stores will be available in the coming months. To get a better idea of the type of data and metrics that Distimo can provide, please visit our Report product page. CONTACT US For sales enquiries, please contact Remco van den Elzen, VP Business Development at remco@distimo.com or call +31 64 497 8773. For press enquiries please contact Mindy M. Hull at mindy@mercuryglobalpartners.com or call +31 62 504 7680 (EU) or +1 415 889 9977 (USA). ABOUT DISTIMO Distimo was founded to solve the challenges created by a widely fragmented app store marketplace filled with equally fragmented information and statistics. Distimo was launched shortly after the introduction of the first app store. App stores have clearly shown since that time that they are the way forward for content distribution. The app store model offers an enormous opportunity for developers to get their content out and dramatically improves content discovery by consumers. However, the mobile market has long been characterized by fragmentation, which id also displayed in the wide range of mobile application stores that were launched from 2009 on. Distimo is a privately held company based in Utrecht, The Netherlands. Learn more: www.distimo.com Disclaimer This work is licensed under Creative Commons License “Attribution Noncommercial-Share Alike 3.0 Netherlands”. This license is available for download at http://creativecommons.org/licenses/by-nc-sa/3.0/nl/. This license ables you to use, copy, spread, and build upon this work non-commercially, as long as you credit Distimo and license your new creations under the identical terms. Distimo ©2011, some rights reserved. All trademarks are the property of their respective owners.