Go jerusalem - English


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Go jerusalem - English

  1. 1. GoJerusalem Marketing Information for Advertisers
  2. 2. <ul><li>The GoJerusalem family of publications is largest and leading Internet media network for content on Jerusalem in both English and Hebrew. Together, GoJerusalem.com and GoJerusalem.co.il welcome over 150,000 unique visitors every month, a community of users who are looking for specific information about events, culture, restaurants, hotels and entertainment in Jerusalem. </li></ul><ul><li>Our specialized expertise in niche local content with global appeal has garnered our pages top rankings among the vast majority of all searches related to Jerusalem. </li></ul><ul><li>GoJerusalem is the most influential Jerusalem-themed brand in the realm of social media too. Our Facebook presence has over 24,000 &quot;likes”, with each wall post garnering close to 20,000 branded impressions, for a total of about 450,000 branded message impressions per month. Our Twitter feed averages about 100 messages weekly, yielding approximately 400,000 branded message impressions per month. </li></ul><ul><li>Combining our site traffic and our significant social media presence, our content is seen by more than 300,000 users resulting in more than 20,000,000 branded impressions per month. </li></ul>General Information
  3. 3. Visits
  4. 4. 25% Direct Traffic 60% Search Engines 15% Referring Sites Site Traffic Analysis
  5. 5. 40% Jerusalemites 50% United States 10% Rest of the World Visitor Segmentation for English Site
  6. 6. 70% Jerusalemites 30% Rest of Israel Visitor Segmentation for Hebrew Site
  7. 7. <ul><li>Almost 90% of all Internet activity starts with search engines, and 70% of these users use Google as their search tool of choice. This demonstrates the tremendous power that Google can have as a conduit for marketing messages. </li></ul><ul><li>Over the past two years, GoJerusalem has gained expertise in developing niche content that has enabled us to achieve high rankings on Google, in both English and Hebrew, for all popular keywords commonly entered by those seeking information about Jerusalem. For the keyword &quot;Jerusalem&quot; alone, GoJerusalem pages appear nearly 100,000 times on Google search results pages each month. </li></ul>High Search Engine Rankings
  8. 8. Hebrew site rankings on Google מילת המפתח עמוד בגוגל ירושלים 1 אירועים בירושלים 1 הופעות בירושלים 1 אטרקציות בירושלים 1 מסעדות בירושלים 1 חיי לילה בירושלים 1 מה לעשות בירושלים 1 תיירות בירושלים 1 ירושלים ברשת 1
  9. 9. English site rankings on Google Google Page Search Term 1 Jerusalem Hotels 1 Jerusalem events 1 Jerusalem events today 1 Jerusalem attractions 1 Jerusalem restaurants 1 Jerusalem nightlife 1 Things to do in Jerusalem 1 Jerusalem tourism 1 Jerusalem bars 1 Jerusalem tours
  10. 10. Google Results Examples
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  21. 21. Social Media Presence 24,000 fans = 500,000 monthly exposures
  22. 22. 1000 followers = 400,000 branded message a month Social Media Presence
  23. 23. <ul><li>Over the past year, GoJerusalem has significantly expanded options for online booking, now offering a wide variety of online booking and reservation opportunities. </li></ul><ul><li>Online hotel booking </li></ul><ul><li>Tickets for attractions </li></ul><ul><li>Tickets for museums </li></ul><ul><li>Tours and tour packages </li></ul><ul><li>Online restaurant reservations </li></ul><ul><li>Examples of some of the top providers who offer ticketing via GoJerusalem: </li></ul>Online Booking
  24. 24. <ul><li>The scope of GoJerusalem’s dynamic content, with an emphasis on our city guide content and our culture and entertainment event calendar, reaches a far wider audience beyond our websites. Many leading sites in Jerusalem focusing on the English-speaking community and university student life are among those that aggregate GoJerusalem’s content, further increasing our content’s exposure. Among the organizations using our events calendar are: </li></ul>Content Syndication
  25. 25. <ul><li>GoJerusalem’s weekly English and Hebrew newsletters feature promoted articles and events, recommended restaurants, as well as direct links to our primary landing pages for events, attractions, restaurants, museums and hotels in Jerusalem. </li></ul><ul><li>The newsletters reach the inboxes of close to 20,000 subscribers, most of whom are Jerusalem residents. </li></ul><ul><li>Our newsletter is of particular interest for advertisers in the realm of Jerusalem entertainment, as it one of the most influential in the Jerusalem cultural landscape. </li></ul>Newsletter
  26. 26. <ul><li>On the various landing pages found in GoJerusalem's websites, users can find a wide variety of content relevant to their interests, including promoted content associated with our advertisers. </li></ul><ul><li>As a matter of policy, we only grant preferential promoted placement to items of content that are relevant to the interests of our user community, ensuring that these placements are in the proper contexts to maximize click-throughs and branded exposure impact. </li></ul>Content Synergy
  27. 27. <ul><li>We believe that clients choosing to partner with GoJerusalem should be provided with clear and updated information about the work we perform for them. </li></ul><ul><li>All clients receive monthly comprehensive reports, detailing the content promoted on their behalf on GoJerusalem, but also statistical information, online brand impact information, advice on how to improve impact, what users are looking for and how to improve search engine rankings.   </li></ul>Full Transparency
  28. 28. Our Clients
  29. 29. Our Clients
  30. 30. Our Clients
  31. 31. Contact us for more information [email_address]